Summary:

With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.

This webinar, aimed at anyone interested or needing to engage with their target audience takes you through the process of building Instagram and Snapchat into your digital PR strategy and shows you how to harness the power of these channels for your campaigns.

How attendees will benefit;?
Attendees will gain an understanding in:

• The features of the Instagram platform
• Working with Instagram – hashtags and building followers
• Content – what works effectively on Instagram and what doesn’t
• What’s new and what’s coming down the line for Instagram
• Demographics of Instagram users
• How to harness Instagram influencers
• Instagram etiquette – how brands must behave on the platform
• Building Instagram into your PR campaign
• Case studies of successful brands and their Instagram campaigns
• Measurement and evaluation on Instagram
• Features of the Snapchat platform
• Working with Snapchat
• How brands are using Snapchat successfully for their campaigns
• How to work with the Snapchat community
• Working Instagram and Snapchat into a wider social media campaign and working with other channels

Type: Webinar

Level: Intermediate

Trainer: Steve Dunne MPRCA