The hottest competition for PR’s young talent has kick-started across the globe, with teams competing for the chance to represent their country at the Cannes Lions International Festival of Creativity.
Over 22 local Young Lions PR Competitions are underway in countries including Brazil, China, Russia, Italy, Turkey and the USA.
Last week the UK competition was won by Matt Watson and Paul Stollery of Hotwire, who were up against 40 teams around the UK. The French Young Lions place was won by the Havas Worldwide Paris team of Daniel Saltsman and Fabien Aufrechter. The winners of other local competitions will be announced over the next two months.
The winning pairs will be sent to Cannes, France in June to compete at the international PR competition, which is part of the world’s largest advertising and communications event Cannes Lions.
To take part in the challenge, entrants must be 30 years of age or younger, and be working in the PR industry. Teams of two respond to a charity brief in 24 hours, and shortlisted candidates will have their PR strategy judged by an expert jury.
The International Communications Consultancy Organisation (ICCO) is the proud sponsor of the Young Lions PR Competition for the third consecutive year. ICCO has also sponsored ‘The House of PR’ cabana for the Festival week. If you are interested in sub-sponsoring ICCO’s participation at Cannes Lions in 2016 please contact ICCO General Manager Charlene Corrin.
The 63rd International Festival of Creativity takes place on 18th – 25th June 2016.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 33 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
About The Cannes Lions International Festival of Creativity
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.