The Hungarian Public Relations Association – Magyar Public Relations Szövetség (HuPRA / MPRSZ) has joined the International Communications Consultancy Organisation (ICCO) as its 34th national member.
This announcement comes as ICCO prepares for its first Board Meeting of the year, taking place in Athens, Greece next month.
Collectively ICCO now represents over 2,500 agencies globally, as well as nine direct consultancy and network members with an international agenda.
Zsófia Lakatos, President of the Hungarian PR Association and Managing Director of Emerald Public Relations said: “We are extremely delighted to join ICCO. In the last few years the Hungarian PR Association turned in a more professional direction. We organise more events, provide market insights to our members and we focus more on international relations. Three ambassadors have been appointed to liaise with our international partners. Joining ICCO is a great step towards our aim to provide global approach, standards, best practices and hopefully business leads too.”
ICCO President Maxim Behar said: “We all welcome our Hungarian friends to the global family of ICCO and are sure that it is a great step ahead in the development of the PR business in the country. The Hungarian PR market is very well developed and we hope to see them playing a significant role both in the ICCO Global Summit later this year, and also many Hungarian companies competing to win some of the ICCO Global Awards.”
ICCO offers its members market insights and ethical standards, as well as professional training to allow local PR consultancies to develop within their region and also internationally.
ICCO Chief Executive Francis Ingham said: “HuPRA is the seventh national association to join ICCO in the last three years – a record of growth which reflects ICCO’s increasing strength. ICCO is now indisputably the largest and most dynamic international PR membership body in the world, set for even further growth in the years ahead.”
Andras Sztaniszlav, the Hungarian PR Association ambassador to the international market, will represent Hungary on the ICCO Board of Management.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 33 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.