As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Measuring and Evaluating PR Campaigns

Date: Thu 25th July 2019

70.00 - 85.00

This PRCA Webinar is an intensive and highly practical session for attendees to understand how to measure and evaluate PR campaigns.

Supercharge PR Campaigns for LinkedIn

Date: Tue 6th August 2019

70.00 - 85.00

Attendees will discover the many ways LinkedIn can be used as a powerful tool for PR professionals.

Understanding Search in a Social Media World

Date: Tue 6th August 2019

70.00 - 85.00

This comprehensive workshop looks at how your business can take advantage of social media’s undisputed impact on search engine queries, links, ranking and traffic.

Creating and Curating Compelling Content for Social Media

Date: Wed 7th August 2019

70.00 - 85.00

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.

How does SEO work? A guide for PR and Communications Practitioners

Date: Thu 8th August 2019

70.00 - 85.00

This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.

Making Great PR Campaigns with Instagram

Date: Fri 9th August 2019

70.00 - 85.00

This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.

Climbing the PR and Communications Career Ladder

Date: Tue 13th August 2019

70.00 - 85.00

This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.

Understanding Finance

Date: Wed 14th August 2019

70.00 - 85.00

This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements.

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