As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Getting to Grips with Grammar

Date: Fri 26th April 2019

70.00 - 85.00

This webinar will refresh your skills and help you avoid embarrassing mistakes.

Introduction to Writing for PR and Communications

Date: Fri 26th April 2019

70.00 - 85.00

This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.

Social Media Metrics

Date: Wed 8th May 2019

70.00 - 85.00

This course is suitable from junior to senior level public relations practitioners who need to measure and achieve Return on investment in social media activity for their client or organisation.

How does SEO work? A guide for PR and Communications Practitioners

Date: Thu 9th May 2019

70.00 - 85.00

This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings.

Behavioural Economics – The science behind successful PR

Date: Fri 10th May 2019

70.00 - 85.00

This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.

Unleash Your Inner Creative

Date: Fri 10th May 2019

70.00 - 85.00

This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.

Building an Internal Communications Campaign that Works

Date: Thu 16th May 2019

70.00 - 85.00

The webinar will overview the key components required to design a campaign, focusing on insight, setting SMART objectives, audience segmentation and evaluation.

Understanding Finance

Date: Wed 22nd May 2019

70.00 - 85.00

This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements.

How to Write a Winning Award Entry

Date: Thu 23rd May 2019

70.00 - 85.00

This course is for anyone involved in entering awards – from a strategic decision-making level on how to plan and design campaigns to be award-winning to those involved in the practicalities of writing and presenting awards.

Getting maximum impact from a disappearing PR budget

Date: Thu 30th May 2019

70.00 - 85.00

The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.

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