As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

The Power of Pinning: Pinterest Hacks for PRs

Date: Wed 21st February 2018

70.00 - 85.00

In this webinar, Pinterest super-user Natalie Hughes shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.

An Introduction to Sustainability for Communications Professionals

Date: Thu 22nd February 2018

70.00 - 85.00

Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.

How does SEO work? A guide for PR practitioners

Date: Thu 22nd February 2018

70.00 - 85.00

SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.

Introduction to Public Affairs

Date: Thu 22nd February 2018

70.00 - 85.00

The PRCA is offering a course for those who would like to gain an insight into public affairs work.

Pitching to Win New Business Webinar

Date: Mon 26th February 2018

70.00 - 85.00

Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort and it's not just talent.

Build Brand ‘You’ in 9 Minutes a Day

Date: Thu 1st March 2018

70.00 - 85.00

This webinar is perfect for busy PR practitioners – freelance or otherwise – and business owners who want to supercharge their own profile, as well as their company’s, via social media.

Understanding Finance

Date: Mon 5th March 2018

70.00 - 85.00

This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements

Building an internal communications campaign that works

Date: Wed 7th March 2018

70.00 - 85.00

This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign

Unleash Your Inner Creative

Date: Fri 9th March 2018

70.00 - 85.00

This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.

Getting maximum impact from a disappearing PR budget

Date: Wed 14th March 2018

70.00 - 85.00

The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.

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