As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Behavioural Economics – The Science behind Successful PR

Date: Mon 7th January 2019

70.00 - 85.00

Generating Sales with Social Media

Date: Tue 8th January 2019

70.00 - 85.00

Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.

Social Media Metrics

Date: Wed 9th January 2019

70.00 - 85.00

Running Effective Political Campaigns: Influence the Political Agenda

Date: Thu 10th January 2019

70.00 - 85.00

Unleash Your Inner Creative

Date: Mon 14th January 2019

70.00 - 85.00

Introductory Google Analytics for PR

Date: Wed 16th January 2019

70.00 - 85.00

This basic overview of Google Analytics and Google Webmasters Tools will give attendees a sense of what they can achieve with the masses of useful data they provide to improve the work they do for clients.

An Introduction to Sustainability for Communications Professionals

Date: Tue 22nd January 2019

70.00 - 85.00

Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to communicate about sustainability.

Developing an Internal Communications and Engagement Strategy

Date: Wed 23rd January 2019

70.00 - 85.00

This practical webinar provides an overview of the key stages needed to develop an internal communications strategy.

Facebook for PR and Communications

Date: Wed 23rd January 2019

70.00 - 85.00

This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.

How to Create an Effective Blog

Date: Fri 25th January 2019

70.00 - 85.00

This webinar will bring you all the key steps you need to create a truly successful blog that gains big readership numbers and active engagement with its audience.