As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.

Levels

Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.

Webinars

Making the most of Facebook for PR

Date: Thu 19th April 2018

70.00 - 85.00

This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.

Digital Landscape for PR

Date: Fri 20th April 2018

70.00 - 85.00

From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter, Pinterest, LinkedIn and Facebook – there is a new backdrop to the practice of PR.

Pitching to Win New Business Webinar

Date: Mon 23rd April 2018

70.00 - 85.00

This PRCA webinar examines what actually happens in the sales process - from the client's point of view.

Winning With Procurement for PR Agencies

Date: Thu 26th April 2018

70.00 - 85.00

Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick', and how best to work with them

Crisis Management

Date: Wed 2nd May 2018

70.00 - 85.00

During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists.

Supercharge PR Campaigns for LinkedIn

Date: Thu 10th May 2018

70.00 - 85.00

With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?

Gaining Coverage in a Digital Media World

Date: Fri 11th May 2018

70.00 - 85.00

This course is aimed at account executives and account managers who would like to develop the skills and knowledge to increase coverage for their company or client in the digital media.

Pitching to Win New Business Webinar

Date: Mon 14th May 2018

70.00 - 85.00

This course is aimed at senior level and all those who would like to learn about pitching to win new business or to refresh and develop further their skills in this area.

Mental Health Awareness

Date: Tue 15th May 2018

70.00 - 85.00

This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.

Running Effective Political Campaigns: Influence the Political Agenda

Date: Wed 16th May 2018

70.00 - 85.00

This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.

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