As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.


Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.


Behavioural Economics – The science behind successful PR

Date: Mon 15th October 2018

70.00 - 85.00

This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.

Getting to Grips with Grammar

Date: Fri 19th October 2018

70.00 - 85.00

Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session.

Introduction to Writing for PR and Communications Practitioners

Date: Fri 19th October 2018

70.00 - 85.00

You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together.

Ethics in PR and Communications

Date: Wed 24th October 2018

59.50 - 72.25

Course delegates will have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal.

Gaining Coverage in a Digital Media World

Date: Fri 2nd November 2018

70.00 - 85.00

The demands of the digital media are different to the traditional channels. Digital age journalists have very different needs for their stories. Word counts, sound, movement and the way the reader takes on content has changed the game completely.

Women in Senior Leadership: A guide to taking charge of your career

Date: Tue 6th November 2018

70.00 - 85.00

This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills.

Introduction to Public Affairs

Date: Wed 7th November 2018

70.00 - 85.00

The PRCA is offering a course for those who would like to gain an insight into public affairs work.

Measuring and Evaluating PR Campaigns

Date: Fri 9th November 2018

70.00 - 85.00

This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.

Employee Change Communications

Date: Tue 13th November 2018

70.00 - 85.00

Change is constant. A cliché but true. Organisations are realising that employee communications and engagement are critical for change to be sustainable, and are increasingly looking to internal communicators to support change programmes.

How to manage your time and workload more effectively

Date: Thu 15th November 2018

70.00 - 85.00

This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.