As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.

As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.

Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).

OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.


Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.

Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.

Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.

Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.


Pitching to Win New Business Webinar

Date: Mon 25th June 2018

70.00 - 85.00

This PRCA webinar examines what actually happens in the sales process - from the client's point of view.

Running Effective Political Campaigns: Influence the Political Agenda

Date: Mon 25th June 2018

70.00 - 85.00

This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.

Winning With Procurement for PR Agencies

Date: Thu 28th June 2018

70.00 - 85.00

Procurement is increasingly involved with marketing - from agency selection to fee negotiation.

Introduction to Public Affairs

Date: Mon 2nd July 2018

70.00 - 85.00

The PRCA is offering a course for those who would like to gain an insight into public affairs work.

Crisis Management

Date: Tue 3rd July 2018

70.00 - 85.00

This course is aimed at all levels who would like to learn about crisis management or refresh their skills in this area.

Developing an Internal Communications Strategy

Date: Tue 3rd July 2018

70.00 - 85.00

This practical webinar provides an overview of the key stages needed to develop an internal communications strategy.

Stepping into Leadership

Date: Thu 5th July 2018

70.00 - 85.00

This online training session created by GWPR together with ICCO for mid-career PR women will help you develop your leadership skills.

Gaining Coverage in a Digital Media World

Date: Fri 6th July 2018

70.00 - 85.00

This course is aimed at account executives and account managers who would like to develop the skills and knowledge to increase coverage for their company or client in the digital media.

Making the most of Facebook for PR

Date: Wed 11th July 2018

70.00 - 85.00

This webinar is perfect for PR practitioners who are responsible for devising and managing Facebook campaigns for their company or clients, or those who will be advising senior managers or clients on the merits of the platform.

How to manage your time and workload more effectively

Date: Thu 12th July 2018

70.00 - 85.00

This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.