As part of our commitment to promoting the PR industry, we’ve developed a programme of training courses to offer you the chance to develop as PR practitioners. All of the courses have a practical focus, meaning the skills, techniques and best practice taught in our sessions can be used with immediate effect upon returning to work. This training programme has been developed using courses from the Public Relations and Communications Association (PRCA) based in the UK.
As our members span all corners of the globe, ICCO offers a series of interactive 90 minute ‘webinars’. Delegates can choose to attend these sessions live online or learn via a recorded training session in their own time.
Live Online Training – Delegates attend these sessions live online, with the opportunity to interact with the trainer. These sessions run at a scheduled date and time (all in GMT).
OnDemand Training – Delegates have the flexibility to learn at a time and place that suits them, with ICCO’s recorded online training sessions. Delegates have 30 days to view the content from the date of purchase.
Introductory Courses – Designed for those who have just started out in PR either in an agency or in-house, or those whose role is starting to have a PR function.
Intermediate Courses – Designed for those who already have a good grounding in fundamental PR skills and processes and would like to hone their skills and advance their careers.
Advanced Courses – Designed for those at management level. Helping to improve teams, accounts and financial performance.
Personal Skills – Designed to improve interpersonal skills. They are not specific to job level or role.
Ethics in PR and Communications INTRODUCTORY : 16th January, 2020 21st May, 2020
Managing Accounts Across International Markets INTERMEDIATE: 4th February, 2020 4th August, 2020
Measuring and Evaluating PR Campaigns INTERMEDIATE: 11th February, 2020 11th August, 2020
Behavioural Economics: The science behind successful PR INTERMEDIATE: 27th November, 2020 3rd June, 2020
Introduction to Writing for PR and Communications Practitioners INTRODUCTORY: 12th December, 2019 10th June, 2020
Getting to Grips with Grammar INTRODUCTORY: 12th December, 2019 10th June, 2020
How to Write a Winning Award Entry INTRODUCTORY: 12th March, 2020
Introduction to Google Analytics for PR and Communications INTRODUCTORY: 16th January, 2020 16th July, 2020
Digital Landscape for PR and Communications INTRODUCTORY: 9th April, 2020
Harnessing the Power of Twitter for PR and Communications INTRODUCTORY: 10th January, 2020 7th July, 2020
How to Create an Effective Blog INTRODUCTORY: 23rd January, 2020 22nd July, 2020
Using Video in Social Media for PR and Communications INTERMEDIATE: 5th December, 2019 4th June, 2020
The Power of Pinning: Pinterest hacks for PR and communications INTERMEDIATE: 17th March, 2020
How does SEO work? A guide for PR and communications practitioners INTERMEDIATE: 6th February, 2020 6th August, 2020
Understanding Search in a Social Media World INTERMEDIATE: 1st April, 2020
Creating and Curating Compelling Content for Social Media INTERMEDIATE: 1st April, 2020
Generating Sales with Social Media INTERMEDIATE: 8th January, 2020 8th July, 2020
Supercharge PR and Communications Campaigns for LinkedIn INTERMEDIATE: 28th January, 2020 28th July, 2020
Social Media Metrics INTERMEDIATE: 15th November, 2019 5th May, 2020
Gaining Coverage in a Digital Media World INTERMEDIATE: 9th April, 2020
Paid Media INTERMEDIATE: 28th November, 2019 28th May, 2020
Making Great PR Campaigns with Instagram INTERMEDIATE: 13th February, 2020 13th August, 2020
Making Snapchat work for PR Campaigns INTERMEDIATE: 25th March, 2020
Facebook for PR and Communications INTERMEDIATE: 21st January, 2020 21st July, 2020
Digital Disruption: The next wave? INTERMEDIATE: 3rd December, 2019 2nd June, 2020
Successful CSR – NEW INTRODUCTORY: 4th December, 2019
Successful Media Messages – NEW INTERMEDIATE: 30th March, 2020
Influencer Relations INTERMEDIATE: 11th December, 2019 11th June, 2020
Successful Media Relations INTERMEDIATE: 30th March, 2020
Creating Great B2B Social Media Campaigns INTERMEDIATE: 24th April, 2020