Indonesia’s Randy Handoko and Joshua Tjandra, creatives at Leo Burnett Jakarta, are the winners of this year’s Cannes Young PR Lions competition. The team from Colombia, Rony Saavedra and Manuel Barbosa Granados won Silver, and from Germany, Alexander Walter and Katharina Kiriakou claimed Bronze.
At the global final, Randy and Joshua competed against 26 national winners to be crowned the world’s best young PR creatives. Teams had 24 hours to create a global campaign based on a detailed brief from the United Nations Educational, Scientific and Cultural Organisation (UNESCO).
The brief challenged competitors to create a campaign that would get the attention from youth around the world to help make a video combating racism. The winning campaign idea was a flight anti-racism video – a safety video created by youth around the world that protects travellers against racism.
Rob Morbin, ICCO Deputy Chief Executive, said:
“Congratulations Randy and Joshua, for developing a powerful campaign that I hope will come to life on every in-flight screen across the world. Their winning work sets the bar for the entire industry and is a celebration of creativity’s power to change the world for the better.”
Also, to our UK-based colleagues, on Wednesday, 29th June, the PRCA will be hosting a Cannes Debrief: Digital & Creative Groups (in-person networking) event for all interested to hear first-hand about what caught the judges’ attention this year.
Social & Influencer Lions Jury President, Caitlin Ryan – VP Creative Shop EMEA at Meta, in conversation with PRCA Digital Co-Chair, Candace Kuss, will show award-winning case studies, talk about inspiring work and emerging themes, and share top tips for 2023 submissions.
If you’d like to reserve a seat for this event, please register your interest here!