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Almost a third of PR leaders ‘Open to 4-day week’

London, 21st February, 2022

 

23% of global communications leaders are interested in trialling a four-day working week with no reduction in pay and a further 9% have already adopted the model, according to new research published by the ICCO and PRCA.

The study – conducted by Question & Retain – follows a recent PRCA MENA study revealing UAE professionals believe they work more efficiently under the new four and a half day working week adopted in UAE.

128 CEOs, Directors, and Department Heads took part in the latest ICCO and PRCA  quarterly Confidence Tracker, which assesses market confidence in the global public relations industry.

Market confidence boost

The study reveals impressive levels of confidence amongst PR and communications leaders. The research shows more than two-thirds (72%) of PR agencies and in-house teams globally are hiring and almost nine out of 10 (87%) respondents are ‘confident’ or ‘very confident’ about the future of their organisation – this is a three percentage point rise since the last Confidence Tracker in October 2021.

Download the ICCO results here and the PRCA results here.

 

ICCO Chief Executive and PRCA Director General and  Francis Ingham MPRCA said:

“The data from our latest Global Confidence Tracker is very encouraging. Market confidence around the world is now higher than at any point since the beginning of the pandemic and the growing confidence is reflected in the number of organisations hiring. The four-day working week is an interesting proposition for agencies and in-house teams, many of whom are looking for creative ways to attract and retain the most talented professionals. The model won’t work for everyone but there are clear benefits for those willing to embrace change.”

Stats show almost half of PR professionals to resume international business travel

Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).

168 CEOs, Directors, and Department Heads took part in the latest PRCA and ICCO quarterly Confidence Tracker, which assesses market confidence in public relations around the world.

The study – conducted by Question & Retain – evidences a strong appetite for the resumption of international travel, with just under a third (29%) of senior professionals planning to travel internationally for business within the next three months.

Market confidence holds firm

The study also reveals impressive levels of confidence amongst PR and communications leaders. More than eight out of ten (84%) respondents said they were ‘confident’ or ‘very confident’ in the future of their organisation. This represents a 20% year-on-year increase; the same study carried out in October 2020 revealed 64% felt they were ‘confident’ or ‘very confident’. The figure was as low as 38% in April 2020 at the outset of the pandemic.

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said:

“Confidence across every global region is high. Many of our members have fared exceptionally well – new businesses is being driven by a growing demand for a diverse range of retained and project-based communication services. It’s also very encouraging to see so many of our members expecting to travel again in the near future.”