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BULGARIAN ASSOCIATION OF PUBLIC RELATIONS AGENCIES ANNOUNCES ITS NEW CHAIRWOMAN OF THE BOARD

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BAPRA (Bulagarian Association of Public Relations Agencies) are delighted to announce that Mrs. Denitsa Sacheva, Founder of PR agency Intelday Solutions, has assumed the role of the Chairwoman of BAPRA Board. Mrs. Sacheva was appointed to the position, which carries a two-year term, on May 12, 2015, during the annual General meeting in Sofia. She previously served a two-year term as Vice Chairwoman on the BAPRA Board.

Getting ready for your first Cannes Lions?

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by Gabriela Lungu, integrated creative director & Cannes Lions veteran

gabriela lungu

@GabrielaLungu

 

 

Congratulations! Your firm is sending you to Cannes Lions!  It’s the most important International Festival of Creativity for the Marcom industry, so you should be very proud that you were chosen (the pass for the festival, plus the transport, the accommodation and other expenses, are quite a significant investment for any company; and yours is investing in you!).

The best thing to do now is to make the most out of this awesome experience. But the truth is that going to Cannes Lions for the first time can be quite intimidating.

This is no small event. It’s one who practically takes over an entire city for a full week. Huge main venue, and many other smaller ones. 12,000 people attending. Lots of things, all very interesting, happening in parallel. Amazing superstars, from the industry and beyond, to see and meet at the different gatherings – some official and some not so official. And all the temptations of the French Riviera at walking distance. What to choose? How to make sure you’re not missing out?

As a Cannes Lions veteran, I’m asked lots of questions every year.

Here are my top 7 tips:

  1. Download the official Cannes Lions App. This app is your best friend. Read what’s happening at this year’s edition and start planning. Decide who you want to see, where you want to go and put together a personalized agenda. Make a plan A, but also a plan B. You’ll have to be flexible to fully enjoy the week
  2. When you get there, take the official “HOW TO CANNES DAILY TOUR” to find your way around the Festival’s main venue, Le Palais des Festivals. After you know your Grand Audi from your Debussy, you’ll instantly feel more confident.
  3. From the Palais, take a walk on the Croisette and maybe even a little sightseeing tour around Cannes. Remember where the biggest hotels (especially Majestic, Carlton and Martinez) and the beaches are. Many events, especially the evening ones, are happening outside the Palais, in one of these locations.
  4. Keep in mind that you’ll be one of the 12,000 people who come to be inspired at Cannes Lions. If a seminar sounds very interesting to you, chances are the other 11,999 people will think the same. If you really want to be in the same room with an inspiring speaker, make sure you are in that room really early (with 2-3 hours in advance) and you don’t leave it. Not even for bathroom breaks.
  5. If you can’t get in for one of the big seminars, don’t be disappointed. Go to a workshop instead. Many times, the most valuable and practical information are shared in the smaller sessions.
  6. Go to the parties you’re invited to. There are amazing networking opportunities. Go to the after-parties too; there are many planned and unplanned ones all over the city. Enjoy the rosé (they call it ‘the Festival’s water’). But make sure you’re up and running again early in the morning. There must be parties all the time where you’re coming from; but there’s only one Cannes Lions Festival every year.
  7. Go to The House of PR (Grand Palais Beach, Cabana 11), a fun and comfortable meeting space for the PR community. Get involved with the scheduled activities from Monday 22nd June to Wednesday 24th June, from 9am till 6pm. Throughout the festival the House of PR will play host to interviews, live streaming and much more. Look out for the live updates – twitter: @ICCOpr, #WELOVEPR.

Of course, the most important thing is to… relax. If you ever feel confused, remember that even the smug veterans had their first Cannes Lions once. Enjoy it to the maximum, let yourself be inspired, and then share this inspiration with your colleagues back home.

See you there!

TWO UK CONSULTANTS ARGUE THE CASE FOR A FRESH LOOK AT BUSINESS LEADERSHIP IN THE DECADER AHEAD

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BOOK TITLE: Reframing the Leadership Landscape: Creating a Culture of Collaboration.

In an uncertain and complex world leaders should not only respond to the speed of change but anticipate it. Sometimes it is unexpected, sometimes the signs are there but the dots are not joined.  Leaders need to adapt to a changing ecosystem in which the biggest challenges cross boundaries of the public, private and non-public sectors requiring closer collaboration.

Aggressive individualism is no longer a sustainable basis for companies needing to deliver social and economic value beyond narrow self-interest and short termism to balance shareholder stakeholder conflict.

Despite advances in business education in terms of supply and availability, organisational leaders cannot rest on their educational achievements they must become lifelong students.

Dr Roger Hayes (visiting fellow Greenwich University and fellow at Henley Business school) and Dr Reginald Watts onetime CEO of Burson Marsteller and who is a past chair of the PRCA and a Past President of CIPR:  LONDON, argue there are significant strands that need attention by ambitious managers  who seek the business heights. The tools are described in their book Reframing the Leadership Landscape: Creating a Culture of Collaboration in some detail and as they say “the tools are ready to be unpacked”. The only question is whether aspirant leaders are sensitive enough to read the signals and develop new skills to create the collaborative paradigm that will help them fill the leadership void.

Dr Roger Barker, Director of Corporate Governance at the UK Institute of Directors says in his Forward “the book provides business leaders with guidance and inspiration on how to nurture a culture which can help build trust in business”.  John Board, Dean of Henley Business School says “this well written book leads the way in promoting the changes required to maintain business growth and profitability”.

The book in its global emphasis outlines a new face for capitalism and launched 1st June 2015.

 

ICCO members get a 35% discount on this book by using the discount code: G15JLD35 when buying the book directly from the publisher here.

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

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The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country.

They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity.

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS.

From the left: Gold winners Helen Wood and Rachel Matovu from H+K Strategies. Silver winners Amy O’Connor and Kirstyn Wood from Ketchum

The winners of the Silver award goes to Ketchum’s Amy O’Connor and Kirstyn Wood and the Bronze winners are APCO Worldwide’s Daniella Lebor and Jenny Runnacles.

Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

PRCA Director General Francis Ingham MPRCA said: “Huge congratulations to Helen and Rachel, whose entry and the campaign pitch that they gave really impressed the judges and captured their attention. It is extremely rewarding to see such exceptional talent going forward to represent the UK on the international stage.”

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country’s brightest and best young PR talent.

The House of PR will have its own cabana on the Palais in Cannes where individuals can meet prominent representatives from the PR industry. The ICCO guide to Cannes is now up and running and will be updated regularly before and throughout the festival. If you would like to contribute to the ICCO guide to Cannes Lions website or are interested in sponsoring the program, please contact ICCO General Manager Binta Kristin Hammerich.

#PRCAYoungLions

#WELOVEPR

Special offer to ICCO members for top Stockholm conference!

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Help shape the future of PR measurement!
Stockholm-2015-Winning-the-Game

 

ICCO members can help shape the future of PR measurement by taking part in a special session at the International Summit on measurement in Stockholm next month, the biggest event of its kind in the world.

The International Association for Measurement and Evaluation of Communication (AMEC), which is organising the Summit on June 3rd/4th, will be asking PR and communications professionals to help simplify measurement metrics in a major session at the conference. The Summit is being held at the Hilton Stockholm Slussen Hotel, Stockholm.

Francis Ingham, PRCA Director General & ICCO Chief Executive, will be taking part in the metrics session.

AMEC is giving ICCO members a special discount price on Summit registration because of its strategic partnership with ICCO.

One day attendance for the plenary day on June 3 is being offered at a price to ICCO members of only €400. Bookings can be made on this link. ICCO members can book for the two-day event (June 3rd/4th) for the special price of €554 using this registration link.

Barry Leggetter, CEO, of AMEC, said: “We will be presenting new research that will show the PR market, both professionals and their clients are confused by the multiplicity of measurement metrics that exist. We want Precis members to attend the Summit and help us shape what the future of simplified metrics would look like.”

More than 50 expert speakers from Europe, the US and Asia will be speaking at the Summit, which will be attended by more than 200 delegates. They include Stuart Smith, Global CEO of Ogilvy PR, who is flying in from New York and Nissan’s Global Communications chief, Jeff Kuhlman, a Summit special guest who will arrive from Japan.

Other top speakers are Alex Aiken, Executive Director of Government Communications, HM Government UK; Paloma Escudero, Director of Communications, UNICEF; Frida Roberts, Head of Communications Unit, The Swedish Institute; Daniel Dellham, Head of Sustainability Consulting, KPMG Sverige; Miguel Veiga-Pestana, Chief Communications Officer, The Bill & Melinda Gates Foundation; Nick Hindle, Senior Vice President, UK Corporate Affairs & North West Division Strategy & Alignment, McDonald’s; Edvard Lind, Head of Media Relations, Skanska AB Group Communications and other speakers from GE, Unilever and eBay.

Click here for more information!

 

ICCO Global Summit: Message from the President

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DG

 

Dear PR agency leader,

Running a successful PR consultancy is not getting any easier, is it?

Clients want more for less. Good people are hard to find and harder to keep. Competition is relentless, and from unexpected quarters.  And technology continues to disrupt business models for clients and agencies alike.

Which is why we are pleased to present the 2015 ICCO Global Summit, Food For Thought – A PR Perspective, in Milan, Italy, 8-9 October in conjunction with the Milan EXPO 2015. Unique among international conferences in our field, the ICCO Summit is designed by PR agency leaders, for PR agency leaders, with the sole purpose of advancing the world of PR consultancy through education, networking and collaboration.

Whether you run an independent agency you started yourself or have responsibility for part of a large global network, the ICCO Global Summit is the best opportunity on the calendar to exchange ideas, make new contacts and learn from your colleagues from around the rapidly changing nature of PR agency management.  We’ve arranged for top leaders to share their perspectives in an open forum, with a program designed for plenty of networking.  And of course, opportunities to enjoy the splendours of beautiful Milan, a global centre for business, fashion and design, and home of the extraordinary Milan EXPO 2015.

You’ll want to book early to avoid disappointment.

See you in Milan!

David Gallagher, Ketchum CEO & ICCO President

 

REGISTER HERE TODAY!

 

 

 

ICCO supports Sofia PR Summit 2015

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Outstanding international and local keynote speakers joined the second edition of the regional PR forum.

The key topic of the forum was „The power of the storytelling in business“

For a second year in a row Bulgarian Association of PR Agencies (BAPRA) organized the regional PR forum – Sofia PR Summit. Outstanding international and local keynote speakers joined the second edition of the regional PR forum Sofia PR Summit. The key topic of the forum was „The power of the storytelling in business“.  Sofia PR Summit 2015 was held on April 29, in hall Serdika, Hotel Park Inn.

Sofia PR Summit 2015 gathered outstanding speakers and selected professional audience from Bulgaria and Europe. During the forum were discussed and were presented the latest trends in the field of professional communications, and especially how to be successful using storytelling as a business tool. Dedicated experts with international experience shared different points of views and insights about this great communication tool and the best practices for creating engaging user experience and interaction.

Speakers were:

Diplomatic art of Story Telling in Communication by Zehra Güngör, PhD – President of the International Public Relations Association (IPRA) for 2014. Chairwoman of the international jury committee of BAPRA Bright Awards 2015;

International Communications Consultancy Organisation (ICCO): The voice of Public Relations around the world by Binta Kristin Hammerich, ICCO Global General Manager and Maxim Behar, ICCO Vice President & CEO and Chairman of M3 Communication Group, Inc.

The Power of Visual Stories by Lilyana Zagorcheva – Managing a studio for creation and distribution of infographics and motiongraphics – Infograffiti and highly experienced PR professional;

How will storytelling impact your reputation by Christophe Ginisty – International public relations guru and a specialist of social media;

Stories for the unfortunate 500 million by Damjan Obal – Founder of Edgar, user experience designer with a PhD in computer science and deep passion for brand stories.

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ICCO General Manager Binta Kristin Hammercich and ICCO Vice President Maxim Behar

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Nikolay Nedelchev Publicis Groupe Bulgaria

From the left: Nikolay Nedelchev - Publicis Groupe Bulgaria, DENITSA SATCHEVA - BAPRA Chairman, Maxim Behar - CEO M3 Communciations & ICCO Vice President, Binta Kristin Hammerich - ICCO General Manager and ALEXANDER DOURCHEV ALL CHANNELS COMMUNICATION GROUP

From the left: Nikolay Nedelchev – Publicis Groupe Bulgaria, Denitsa Satcheva – BAPRA Chairman, Maxim Behar – CEO M3 Communciations & ICCO Vice President, Binta Kristin Hammerich – ICCO General Manager and Alexsander Dourchev – All Channels Communications Group 

For more information, please send an e-mail at: office@bapra.bg.

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Sofia PR Summit

Sofia PR Summit is a regional PR forum that Bulgarian Association of PR Agencies (BAPRA) organizes for the first time within the 5th anniversary edition of the annual PR contest BAPRA Bright Awards in 2014. Sofia PR Summit as a platform which provides opportunities for discussion and validates new tendencies and strategies in the PR industry in Eastern Europe and the Balkans. Sofia PR Summit offers great opportunities for effective business networking to all participants. The first edition of Sofia PR Summit gathered outstanding PR and communication experts from Bulgaria, Serbia, Austria and Belgium that shared best practices, ideas and insights. In front of selected professional audience were discussed key trends in the modern corporate communications.

BAPRA

Bulgarian Association of PR Agencies (BAPRA) is established in 2001 as an independent non-profit organization   to support and strength PR as an activity, working in favor of the modern society development. BAPRA aspires to improve partnership between PR business and the state, even more to build relations with local authorities in Bulgaria, academic circles, business,  civil  organizations and media. BAPRA aims to promote quality and ethical standards guaranteed through self regulation, regarding to transparent, respectable and socially responsible PR business in Bulgaria. BAPRA is the voice of the Bulgarian PR business.

Successful & tasteful VPRA-BPRCA activity in Antwerp

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nederlands No official presentations but an informal  culinary city tour through Antwerp, with regional specialties like herring with jenever, bolleke with roggeverdommeke, not the usual Belgian fries and chocolate….   It certainly spiced up conversations between Belgian and Dutch agency directors– who found much common ground and all look forward to future friendly cooperations. Linkedin profiles & twitter accounts were exchanged and BPRCA will send a board member to the jury of the next VPRA Awards in Amsterdam. So for any activity you may have in the Netherlands, contact us and we can point you to the right partner – and vice versa of course! Contact: secretariat@bprca.be

Successful & tasteful VPRA-BPRCA activity in Antwerp

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The first mutual activity between both country PR associations was a real success – nice people, good food and vibrant city, what more do you want?

nederlands

No official presentations but an informal  culinary city tour through Antwerp, with regional specialties like herring with jenever, bolleke with roggeverdommeke, not the usual Belgian fries and chocolate….   It certainly spiced up conversations between Belgian and Dutch agency directors– who found much common ground and all look forward to future friendly cooperations. Linkedin profiles & twitter accounts were exchanged and BPRCA will send a board member to the jury of the next VPRA Awards in Amsterdam. So for any activity you may have in the Netherlands, contact us and we can point you to the right partner – and vice versa of course!

Contact: secretariat@bprca.be

ICCO Board of Management Meeting in Vienna

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Last month, senior PR leaders from around the world met in beautiful Vienna, to discuss ICCO’s global development. The bi-annual ICCO Board of Management Meeting was kindly hosted by our Austrian members PRVA. The Board also attended PRVA’s 40th Anniversary where the Federal President of Austria, Heinz Fischer, attended as the guest of honour.
ICCO is proud to be the global voice for the PR industry and we are looking forward to seeing you again in Milan for our Global Summit 8th-9th October 2015.

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