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International judging panel announced for ICCO Global Awards

ICCO is proud to announce the judges for the ICCO Global Awards 2016; the global showcase for the most effective PR from the world’s most talented practitioners.

The awards are the only internationally recognised awards programme purely based on effectiveness, measurement, results and impact for the global PR industry, and supported by PR trade associations representing 48 countries worldwide.

Entries are judged by an elite international panel of top PR practitioners who will consider excellence and effectiveness of PR work submitted from across the world.

David Gallagher, co-President of the jury said: “Much of the discussion in PR about earned, paid or owned media, or the changing nature of social media, or the importance of creative storytelling, or any of the other myriad topics we discuss, are largely academic. The thing that matters: results. What happened as a result of our activity in terms of behaviour, attitude or ideas? That’s what the ICCO awards emphasize – and that’s what makes them unique.”

 

ICCO Global Awards International Jury:

Co-President: Renee Wilson, President, PR Council (USA)

Co-President: David Gallagher, President, Growth and Development, International, Omnicom Public Relations Group (Global)

Poli Stuart-Lacey, Head of Communications, UK Government (UK)

Michael Schröder, Global President, IPREX (Global)

Michael Frohlich, CEO, EMEA, Ogilvy Public Relations (EMEA)

Victoria Wagner, CEO, Ketchum Germany (Germany)

Denise Kaufmann, CEO, Ketchum London (UK)

Lucio Bergamaschi, Director General, Below Communications and Media Relations (Italy)

Jean-Leopold Schuybroek, Chairman, Interel Belgium (Belgium)

Andrey Barannikov, CEO, SPN Communications (Russia)

John Ehiguese, Founder & CEO, Mediacraft Associates (Nigeria)

Dimitris Roulias, CEO, Out of the Box PR (Greece)

Sharon Murphy, Deputy CEO, Wilson Hartnell (Ireland)

Jürgen Gangoly, Managing Partner, The Skills Group (Austria)

Emine Cubukcu, Managing Director, Ogilvy Public Relations Istanbul (Turkey)

Kresten Schultz Jorgensen, Managing Partner, LEAD Agency (Denmark)

Bridget von Holdt, Executive Director, Glasshouse Communication Management (South Africa)

Grzegorz Szczepanski, CEO, Hill+Knowlton Strategies Poland (Poland)

Andras Sztaniszlav, Senior Consultant & Communications Strategist, PersonaR (Hungary)

Jelena Sarenac, Director of Corporate Communications, Henkel (Serbia)

Michaela Benedigova, Director and Partner, SEESAME Communication Experts, (Slovakia)

Katya Dimitrova, Managing Partner, Interpartners (Bulgaria)

Stian Lyberg, Consultant & Founder Partner, PR-operatørene (Norway)

Marina Haluzan, Information and PR Adviser, Croatia Control (Croatia)

Tatevik Pirumyan, Founder, Managing Director, Communication Management Group (Armenia)

Sari-Liia Tonttila, Managing Director, Ahjo Communications (Finland)

Gary Muddyman, Managing Director and CEO, Conversis (UK)

Aaron Kwittken, CEO, Kwittken Communications (USA)

Sconaid McGeachin, President & CEO, Africa, Middle East & Turkey, Hill+Knowlton Strategies (MENA)

Tanya Hughes, President, SERMO Communications (Global)

Isabelle Wolf, CEO & Founder, Kingcom (France)

Loretta Ahmed, CEO Middle East, Turkey & Africa, Grayling (MENA)

Barry Leggetter, CEO, AMEC (Global)

George McGregor, Managing Partner, Interel UK (UK)

Aye Verckens, Managing Director, Recognition PR (Australia)

Rakesh Thukral, Managing Director, Edelman India (India)

 

KEY DATES:

Final entry deadline: 02 November 2016

Shortlist Announced: 17 November 2016

Awards Night (St. Pancras Renaissance Hotel, London): 01 December 2016

 

For more information on entries the awards or attending the awards night, visit awards.iccopr.com.

Trends transforming global PR

Article by Tanya Hughes, President, SERMO Communications

This summer, we locked SERMO’s 15 lifestyle PR agencies from all over the world in a conference room in Milan for three days to talk about transformation.  Transformation of clients’ and brands’ needs, of our services, of digital influence, of retail and technology, of our staff makeup. There was plenty of inspiration and plenty of handwringing. In the end we agreed that ‘only the paranoid survive’ and that that’s a good thing. Here are outtakes from the conference – the trends we think are transforming global PR:

  1. Every company is a digital company

Generalist PR skills such as writing, media relations, event management and strategic planning are still core competencies. But now that digital content is the new ‘me time’, every agency is piling in to fill the space. Specialist skills in multimedia content development, SEO, social and digital and analytics are now critical ingredients in the arsenal of progressive PR agencies. To find these digital experts, SERMO agencies are recruiting from media, advertising and production agencies. Nota Bene in Spain have recruited Art Directors, Online Marketing Managers and IT/Programming Managers and Mojo PR in Dubai have a new Head of Creative Content who’s highly connected to filmmakers and other producers, training agency staff in video production and editing.

  1. Keep millennials happy

How to keep our people happy, especially ‘millennials’, was a hot topic this year. Millennials (those born between the 1980s and 2000s) need targeted attention. They have grown up in a society thriving on rapid technological advancement. They expect to be able to access the latest technology at work. Upgrade or die! For them, change is the constant, and they demand this from an employer – they want their careers to progress quickly. According to a report produced by PwC Australia, 71% of millennials are dis-engaged at their jobs as a result of this sense of entitlement. SERMO agencies know that human capital is their biggest asset so they’re investing in training, tailored benefits and new perks to help recruit and retain the very best talent. Talk PR in the UK have introduced a mentoring programme, RSVP in Singapore hold weekly yoga classes in the office to improve staff’s health and wellbeing and Tomorrowland Group in Australia have introduced a quarterly reset day (extra holiday day every quarter) to help their people maintain a work/life balance. All report improved retention and productivity.

  1. The seismic shift in retail

Retail, and fashion retail in particular, is going through enormous structural change. From the push for change in the now outdated two season fashion calendar, to the shift in consumer buying habits facilitated by digital and mobile technology. We heard from expert e-commerce speakers. POPSUGAR talked about the challenges of co-creating content for brands that will grab the eight second attention span of Gen Z, the domination of mobile and the holy grail of marketplace sites – seamless check out. While Yoox said their customers know what they want and come to them to shop, not for content! At the sharp end of technology, Metail are creating virtual fitting rooms that will improve and personalise service and cut returns. In the real world, bricks and mortar retail is moving toward creating experiences that can’t be replicated online.

All of which has implications for PR – the lifecycle of fashion/lifestyle stories is shorter and requires an integrated approach across content and channels, from influencer marketing to creative execution. It’s all about driving sales across all consumer touchpoints. Working with digital influencers, in particular, now drives huge sales for brands and retailers, often resulting in completely sold-out pieces.

  1. Redefining influence

Influence is not what it used to be. It’s more complex and dynamic and, above all, digital. But the digitisation of influence, doesn’t diminish PR’s core competence – harnessing influence through relationships. What it does mean is that working with digital influencers and KOLs and creating compelling digital content requires constant innovation – Negri Firman in Italy has set up a creative content arm called NFLAB, Flare in Hong Kong set-up a social and digital PR Hub in summer 2015 which now contributes over 33% of their total revenue, Tomorrowland Group in Australia and RSVP in Singapore have launched Talentland and RSVP@Talent (respectively) to manage the profiles of experts, digital influencers and creators. SERMO agencies like Adventi in China are also offering integration of paid, owned, shared and earned media and broadening their portfolio from working with digital influencers and paid amplification to programmatic advertising.

  1. Global media vacuum

Condé Nast Italia impressed us all with their innovative work with brands and co-created, extraordinary content. But what they can’t do, and what no major publishing house can do, is press a ‘button’ for global reach. There’s really no such thing as truly global media. We know this from our work with global clients such as Pernod Ricard and Procter & Gamble. It occurred to us that we could bring each of our market’s local influencers together, connected by the network partners, to create tangible global online reach for our clients’ brands. And at the same time, help influencers extend their global reach. So our next step is to make the SERMO Digital Influencer Index interactive, live and a service for clients and influencers – watch this space.

The ICCO Global Award Entries: The Quest To Demonstrate True Effectiveness

Article by Renee Wilson, president, PR Council; co-chair of ICCO Global Awards jury

Another awards program? Oh my…….but wait! – here is a chance to get some deserved recognition for your team’s stellar work, while helping educate the global marketing communications community on the power of public relations.

Our industry is going through somewhat of an identity crisis redefining who we are, and what we do, at an incredible pace.  There are many types of different discipline agencies that claim to know how to ‘earn influence’ or ‘earn media’ in a way that public relations can, with credibility and relevance.  However, our discipline is truly an art and a science, and operates in some similar ways but in a lot of unique ways too.

The ICCO Global Awards is a great opportunity for our industry to showcase the way in which public relations campaigns achieve real results, through powerful outcomes.  It is the measurement of changes in attitudes, opinions, and behavior (eg,votes, shares, sales etc.) that truly helps underscore the effectiveness of our campaigns, and what the ICCO Global Awards are all about.

The Cannes Lions Festival and Awards is very much rooted in creativity, and we love it for that, while the ICCO Global Awards punctuates the campaign “effectiveness.” That’s not to say that you don’t need a creative entry to win the ICCO Global Awards too, but proving how you help achieve your clients’ objectives with something measureable and tangible, not just opinion, is where your focus should be when entering for an ICCO Global Award.

Additionally, could this be the year we come up with the best collection of global campaign entries that demonstrate the powerful effectiveness that public relations offers?  I think it could.  Let’s challenge ourselves and our industry to do it!  Then, let’s use these ICCO Global Award winning campaign entries as calling cards to clients all over the world to better demonstrate what our discipline is capable of when it comes to effectiveness.

In my role as president of the PR Council, I talk to many leaders from CMOs and marketing clients, to communication directors, about the power of PR.  In order for them to continue to prioritize PR within their organizations with supporting resource, and in some cases, start to prioritize, we need to do a better job of explaining our effectiveness.  It’s that simple.  And, it’s that complex.

If you listen to the trade media that cover our industry and the industry pundits, some feel that we are moving too slowly in doing this.  The observation – (whether you agree or not) – is perhaps we are not retooling as quickly as other disciplines in terms of our talent, infrastructure and campaign thinking.  Let’s prove them wrong!  Let’s show the remarkable work our teams produce.  Let’s enter the ICCO Global Awards and use these entries as our industry calling cards.

For more information on the ICCO Global Awards visit: awards.iccopr.com

Don’t let storytelling become a fantasy

Article by Petra Sammer, Chief Creative Officer at Ketchum Germany

Over the last few years, storytelling has become one of the most frequently used buzzwords in PR.  The accepted wisdom now seems to be that, the future of communications lies in storytelling – and PR owns that expertise.

PR claims it is home to exceptionally good storytellers for good reason.  Our industry is used to analysing complex situations and identifying the top line story – we know that every good story needs a reason to be told.  Our industry is used to assembling stories in ways that encourage sharing – we know that every good story has viral potential.  Our industry is used to recounting stories in ways that will grab attention – we know that every good story needs a universal connection with the reader.

But in saying this we easily forget both weaknesses of PR and the strengths of our advertising rivals – who also claim the storytelling mantle.  Advertising firms have long been trusted partners in developing the client’s “big idea.”  Their entire business workflow is geared to deliver film and imagery – just when the world is obsessed with YouTube and Instagram.  Advertisers know how to work with a palette of emotions.  They are immersed in audience data and culture.  They understand how edutainment makes messages sticky.

PR on the other hand is still earning its right to handle the client’s “big idea” in a channel agnostic world.  Our business workflow is often geared to understand, unpick and create content using words and narratives.  We also use a very specific vocabulary from the world of rational hard news and train ourselves to describe our stories in certain restrictive formats.  In some cases we have almost become consultants like McKinsey, working to set methodologies that strip out subjectivity as if it were an evil.  Our industry is still learning to handle value and behaviour based audiences.  And most fundamentally we understand storytelling though the concept ofnews-storytelling – which is not the same as creative-storytelling.

So for me, if we are to truly to seize upon the potential to own a wider notion of storytelling, and transform our industry accordingly, we need to spend a little more time understanding what that really means.  PR must learn how to make people laugh and cry, every day.  PR must get comfortable with a balance of facts and emotion.  PR must focus its stories around heroes and encourage our clients to recognise the need for conflict in our work.  We must give equal thought to words and visual communication.

If we can do this, and some of the work of our industry proves we very much can, there are some truly wonderful and incredibly rewarding opportunities to be had.

For example, my firm, Ketchum was responsible for the origination and production of these films for Samsung and Häagen-Dazs.  We have been busy hiring producers, artists and camera operators.  We are beginning projects with visual turns and images instead of relying only on the written word.  We are helping CEOs and managers to tell their personal stories in the colourful language of day to day life.  We are connecting brands with creators like documentary filmmaker, Morgan Spurlock and Academy Award Winner, Morgan Neville.

PR cannot just claim creative storytelling as its natural right, we need to reengineer the way our organisations solve problems if we are to broaden our horizons.

 

ICCO announces new Innovation in Communications panel

ICCO has announced at its annual Global PR Summit that it will be launching a new Innovation in Communications panel.

The panel will aim to engage and educate the international public relations and communications industry on innovative topics relating to its development. It will also prepare research into new practices and encourage the adoption of ground-breaking ideas and products. Finally, it will benchmark and develop best practice standards in communications and engagement.

The panel will be co-chaired by Russell Goldsmith, Founder, Audere Communications, and Elayne Phillips, Head of Civil Service Communications & Internal Communications, Prime Minister’s Office & Cabinet Office Communications.

The panel will be made up of the following members:

  • Richard Bagnall
  • Hanna Basha
  • Stuart Bruce
  • Dom Burch
  • Simon Collister
  • Russell Goldsmith (Co-Chairman)
  • Michelle Goodall
  • Joanna Halton
  • Gabrielle Laine-Peters
  • Rachel Miller
  • Adam Parker
  • Elayne Phillips (Co-Chairman)
  • Julio Roma
  • Andrew Smith
  • Paul Wilkinson

If you would like to find out more information about the panel, please contact Russell Goldsmith.

Francis Ingham, Chief Executive, ICCO, said: “Innovation is key to good communications and is an essential part of a thriving PR industry. The panel will share best practice and innovative practices with the wider global PR and communications community. The industry is already at the forefront of innovation and the panel will serve to encourage a healthy debate on innovation.”

Russell Goldsmith, Founder, Audere Communications said: “It’s a genuine thrill to have another opportunity to work with the same forward thinking individuals who made up a large part of the CIPR’s Social Media Panel.  After our work in that team finished in December 2015, a number of us felt there was more value we could add and having spoken with colleagues and peers in the industry, across business and in the public sector, we felt it appropriate to re-launch the panel with a focus on innovation in products and practice across international communications.  We were therefore delighted that ICCO agreed to support us and give us a platform to achieve our objectives.”

Elayne Phillips, Head of Civil Service Communications & Internal Communications, Prime Minister’s Office & Cabinet Office Communications said: “Professional communicators from in-house teams, agencies and consultants, are facing similar global challenges – some of which can be solved with innovative communications.  As a group, we have always been proud to be progressive in our approach, challenge the status quo and offer new thinking, and we want to continue to push the boundaries.  So, get involved, follow us, contribute to discussions and join us at the heart of innovation in communications.”

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO and PRWeek launch World PR Report 2016

The World PR Report 2016, published by ICCO and PRWeek, has today launched at the Global ICCO PR Summit in Oxford.

The report, presented by Francis Ingham, Chief Executive, ICCO, is the annual analysis of the international public relations industry. The report includes a breakdown of the top 100 global agencies, market analysis from regional leaders, and a report on agency growth, opportunity, investment plans, and talent challenges.

The report revealed that agency heads are optimistic – on a scale of 1-10, the global average for optimism is 7. The most optimistic markets are the UK (8.1) and the Middle East (8.0). The least are Latin America (5.9) and Africa (6).

When asked about their expectations of profitability, North America came in highest with a score of 7.2, followed by the UK at 7. Latin America came in lowest at 5.2.

Noted areas of growth include digital communications, corporate reputation, marketing communications, and public affairs. These growth areas vary by region, reflecting differing local priorities and differing levels of market maturity.

Commenting on the Report, Francis Ingham said: “The World PR Report is the definitive analysis of the global PR industry. It is only by understanding where we are and in what direction we are moving that we can continue to drive growth and invest in opportunities. We are thrilled to see that the industry is bright, and getting brighter.”

Danny Rogers, Editor-in-Chief, PRWeek, said: “We are very proud to present the World PR Report 2016; the best, and most contemporary, guide in existence to the PR industry across the globe. It has been produced by PRWeek, the pre-eminent source of news and analysis of the sector, and ICCO, the voice of PR consultancies around the world.

“As well as providing the definitive ranking of the world’s top 100 PR consultancies and further listings of local agencies, the World PR Report 2016 has asked this vast network of PR firms about the recent trends in their business, along with their forecasts for the year ahead. We look forward to the next year, and revisiting these rankings and indicators in a year’s time to gauge progress.”

Full analysis and commentary of each of the markets is available in the World PR Report, which will be published by PRWeek both online and in the magazine.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

Global Women in PR Gender Pay Gap Survey

Thursday September 29th 2016 – Leading international networking group GWPR (Global Women in PR) revealed today at the ICCO Global Summit, the results from their very first gender pay gap survey of men and women working in the Global PR industry. Data collected from 12 countries worldwide revealed a staggering £12,600 pay gap between the salaries of men and women.

The survey also provided an important insight into work/life balance and working practices, that might provide a clue as to why more women are not better represented at the top of a profession where they make up the majority of the workforce.

The survey, conducted by leading research company OnePoll on behalf of GWPR, revealed an average global PR salary of £57,200, with men earning on average 19% more at £67,600 compared to women at £55,000. Whilst salaries are very similar at a junior level in PR; when it comes to more senior roles it is a very different picture. For example, a male in-house Board PR Director earns an average salary of £110,000, compared to his female equivalent on £97,000 – a £13,000 pay gap.

The survey also showed that more than a third of men (36%) working in PR agencies are at board director level, compared to only 16% of women who have broken through the glass ceiling.

When considering asking for a promotion or pay rise, 21% of men were very confident in doing so, unlike women (10%). Further gender differences surrounded balancing childcare and work commitments. This was described as more challenging by women (78%) than men (58%). The sharing of domestic chores was fairly evenly split with 47% claiming to divide the chores, although 41% of the women surveyed believed they did more than half.

In today’s connected world one of the most surprising facts to emerge was the lack of opportunity to work from home. 70% were not allowed to work from home on a weekly basis, with 15% never allowed to do this. The average working week for a PR is 45 hours and an encouraging two-thirds believe they have a good work-life balance.

Commenting on the survey findings GWPR Co-Founders Angela Oakes and Susan Hardwick said: “The findings revealed a much higher pay gap than perhaps anticipated and considering the world in which we now operate, with 24hour access to technology, it is hard to see why there cannot be more flexibility in the workplace.

“Flexibility is very important, but so too is looking at the skill sets that women need to help them reach the top. Business training and tackling confidence issues are two key areas worthy of attention. Retaining talented women so that the boardroom has a better gender balance makes sound business sense. As many studies have shown – a balanced boardroom improves business performance.

“Current working practices have not led to any significant changes in the gender pay gap over the past decade and Deloitte’s report revealed last week that if things continue on the current path ‘Women will not be earning the same as men until 2069!’ We don’t think we can wait that long…..we need to act now to make the necessary changes.”

Francis Ingham, Director General of the PRCA and CEO of ICCO announced an important initiative last month that includes gender pay gap reporting in its kitemark accreditation for UK consultancies for the first time – this should be a global initiative.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO announces new regional structure

ICCO is pleased to announce that it has launched a new regional structure for its organisation.

The new structure divides the world into five regions consisting of the Americas, Africa, Asia Pacific, Europe, and the Middle East. Each region will have its own Regional Board with an elected President. It is then these Regional Presidents who will go on to elect the Global President for ICCO, a position that is held for two years.

As well as being the voice of ICCO in their region, each Regional President will support its members by putting on a conference and awards each year which will be held in their region. This will result in ICCO having six conferences each year, as well as six international awards programmes.

The purpose of this change in structure is to ensure that all regions, organisations, and individuals represented by ICCO, can create and develop their own voice for the benefit of the regional and global PR and communications industry.

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that ICCO members receive the best services has always been at the forefront of our goals. I believe that this new regional structure will ensure that every member can access the very best insight, resulting in both depth and breadth of knowledge. Crucially, this new structure will allow us both to service our greatly-increased number of members, and also to grow even further in the future.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO launches international think tank

ICCO is pleased to announce that it has launched an international think tank to address the future of global PR and communications consultancies.

The new initiative, chaired by Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, will identify the issues of most concern and interest identified by ICCO’s members. ICCO’s membership covers 48 countries and over 2,500 agencies, making this think tank truly worldwide.

The think tank will now lie at the heart of ICCO’s work and will produce thought-leadership articles as well as best practice guides. The content will be produced by a range of associations and by ICCO’s direct agency members. All articles and pieces of guidance will be available in a free-to-view online format, thus benefiting practitioners at all levels and in every country.

Stephen Waddington, Partner and Chief Engagement Officer, Ketchum, and Visiting Professor, Newcastle University, said: “The geopolitical situation and fractured public discourse in many areas of the world underlines how the strategic role of public relations is more critical than ever to government and organisations. Our business is changing and growing at an unprecedented rate thanks to new forms of public engagement. This truly international initiative will use modern public relations techniques to engage ICCO members and signpost the future of the public relations business, and the excellence that it delivers.”

Francis Ingham, Chief Executive, ICCO, Director General, PRCA, said: “Ensuring that all PR and communications practitioners have access to clear guidance and innovative thought-leadership articles lies as the core of ICCO’s existence. The new think tank will draw upon knowledge from some of the most influential professionals around the globe, all for the benefit our industry.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East. the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

Oxford summit to focus on the PR consultancy of the future

The Global ICCO PR Summit takes place later this month (29 & 30 September) in Oxford, UK.

The event theme focuses on “creating the consultancy of the future”, with a particular emphasis on talent, inspiration and innovation. International industry leaders presenting at the event include Karen van Bergen, CEO, Omnicom Public Relations Group; Michelle Hutton, COO, Edelman Europe, Scott Kronick, President & CEO, Ogilvy PR Asia Pacific; Alex Aiken, Executive Director, Government Communications – UK Government; Ian Pearman, CEO, AMV BBDO; Pascal Beucler, Chief Strategy Officer, MSLGROUP; and Andres Wittermann, Executive Vice President EMEA & APAC, LEWIS.

The conference will also see the launch of the much anticipated World PR Report 2016 which has been produced by ICCO and PRWeek.

Registration details and the full line-up are available on the ICCO Summit website.

ICCO Chief Executive Francis Ingham said: “If you work in PR and communications, then you need to be in Oxford on September 29th and 30th. We’ll have some of the industry’s biggest names there, drawn from right around the world, giving their analysis of where we now, and where we will be in the future. The ICCO summit is the pinnacle of the PR and comms conference season – if you’re serious about your profession, you’ll be there.”

Content marketing platform Passle is the event’s headline sponsor, and will be running a panel session discussing what brands, including the personal brands of staff, say about  agencies.

Passle co-founder Tom Elgar said: “We are delighted to sponsor the ICCO global summit. As the voice of public relations consultancies around the world the ICCO summit is the ideal place for Passle to showcase its platform that enables busy experts to demonstrate their knowledge and experience online. By creating timely, authentic commentary on news and trends Passle makes it easy for PR experts provide industry-leading analysis for their clients, prospects, employees and stakeholders.”

Previously the summit has been held in cities including Milan, New Delhi and Paris, and is the major annual event of the International Communications Consultancy Organisation (ICCO).

The event will take place at Macdonald Randolph Hotel, Oxford and will be co-chaired by David Gallagher of Omnicom, Nitin Mantri of Avian Media (India) and Andrey Barannikov, CEO, SPN Communications (Russia). It is also sponsored by Paprika, Capstone Hill Search, ePressPack, Conversis, Gorkana, Avian Media, Porter Novelli, 72 Point and OnePoll.

For more information on attendance and sponsorship, please contact Charlene Corrin, General Manager, ICCO: info@iccopr.com

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