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PRWeek and ICCO announce strategic partnership to benefit global industry

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ICCO AND PR WEEK

Following the partnership announced last year between PRWeek and the PRCA, PRWeek has formed a strategic alliance with the International Communications Consultancy Organisation (ICCO)

PRWeek and ICCO – the global organisation that covers the national trade association of more than 32 countries across the globe – will work together on cross promotion of key global events as well as  joint content and commercial initiatives. With offices in London, New York and Singapore, PRWeek is the leading global media brand covering PR and marketing communications.

The two will collaborate on the ICCO World PR Report and ICCO will become a partner of PRWeek’s global Powerbook, some smaller events and content products to the ICCO membership.

ICCO members will be able to benefit from discounted attendance at PRWeek events as well as preferential subscription packages whilst the two bodies will also be launching a series of global round table events. “We are proud to partner with ICCO on projects that underscore the power and growth of this important market”, said Julia Hood, global brand director of PRWeek.

PRWeekjobs, already the leading recruitment destination in the communications industry will shortly power a jobs portal on the ICCO site and provide  ICCO members with the latest jobs and career advice

Francis Ingham, ICCO Chief Executive, said: “I’m very pleased to be announcing this strategic partnership between ICCO and the leading global brand for PR insight, PRWeek. With a busy schedule of activities ahead of us, this promises to be a very fruitful relationship, and something that is sure to benefit the global PR industry.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent over 2,500 PR firms.
www.iccopr.com

ICCO appoints Elise Mitchell as ICCO Vice President

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The International Communications Consultancy Organisation (ICCO), the global umbrella body for PR trade associations, has appointed Elise Mitchell, CEO Mitchell Communications Group & Dentsu Aegis PR Network, as its new Vice President.

Mitchell is an accomplished strategic communications professional and business leader with more than 25 years of experience in both agency and corporate settings. Under her leadership Mitchell Communications grew more than 500% in five years to become a top 35 PR firm in the US. At the end of 2012 she sold the company and today it is the leading PR agency brand to Dentsu Aegis Network, one of the world’s largest marketing communications companies. In recognition of her accomplishments, Mitchell has received numerous awards including PRWeek Agency Public Relations Professional of the Year and was included in the Top 50 Power Player in PR.

Mitchell will work with ICCO on behalf of the US PR Council. Its membership represents the premier global, mid-size, regional and speciality firms across every discipline and practice area. She is also former PR Council Board Member. 

Mitchell said:

“As our profession continues to evolve, it is critical we remain globally connected to continue creating new communications solutions for some of the world’s biggest challenges. I’m honoured to serve on the ICCO Board representing the PR Council and our U.S.-based member firms, but also to help our member associations worldwide as they drive innovation and share best practices across borders.

“Together we will continue to expand our impact and elevate the public relations industry.”

Maxim Behar, ICCO President, said:

“We are very happy to have Elise on board, not only as the PR Council and US representative, but also as a knowledgeable professional. Her experience, energy and enthusiasm will be valuable for our association, which is the largest PR community in the world. Our business nowadays is changing literary every minute and this is impetus behind ICCO’s extremely ambitious plans for the near future.

“Enlargement of our community and constant innovations in PR are now our priorities and I am absolutely inpatient to start working with professional like Elise in that projects.”

The ICCO Board of Management brings together outstanding public relations practitioners from 33 ICCO member associations around the world. Their job is to give ICCO strategic guidance and oversee the work of ICCO Secretariat in London. The Board is headed by Behar.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

The Swedish model – How to turn rookies into Cannes winners

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Written by: Joseph Borenstein, Cohn & Wolfe Sweden Print@J_Borenstein
Linnéa Rinäs, Cohn & Wolfe Sweden Print@linnearinas

We were invited to the ICCO Global Summit 2015 to talk about our winning campaign from Cannes Young Lions this summer. However, since talking about one single campaign for 30 minutes gets kind of dull, we decided to  broaden the theme and name our seminar “The Swedish model – How to turn rookies into Cannes Winners”.

In many markets, the PR business is very hierarchical and it takes many years for a junior consultant to even meet the client. Not to mention taking own initiatives, like pitching on a new client or managing a big account. For us, that has never been an issue. Our CEO has never been afraid of letting us try, letting us fail, and letting us succeed.

We therefore decided to share with the audience a few Swedish-inspired tips for how they themselves can turn their rookies into Cannes Winners:

  • Throw away the titles! We would never have won our awards if we would have been stuck in the blogger-email, journalist-calling, social media-copy-trap for 2 years. Which is easy if you’re bound by titles and official work descriptions. In Sweden, we dropped a lot of the formal structures at companies in the 70’s, and we sure don’t miss them. What junior consultants may lack in experience, they compensate with in curiosity – let them not only be part of creative processes, but sometimes even lead them!
  • Mix & Match! A wannabe engineer with a political junkie. A sports geek and a fashionista. Unexpected combinations of people can be pretty awesome!
  • Enable us! Our boss sometimes say that the least she can do is to not stand in our way. That might sound harsh, but I’d say it’s crucial to believe and trust in your younger team members. They want do things differently than you? Explore a whole new way of doing PR? Let them try! They might fail from time to time, but so what? That’s how people learn and grow, both as individuals and as businesses. And that’s how you get to keep your talent past the famous 3-year “I quit”.
  • Let us have fun! It’s been proved that millennials want a fun and social workplace, and that doesn’t mean we’re slackers. One of the reasons we work at Cohn & Wolfe is that it is hard to imagine a more fun place to be. Our colleagues are the goofiest, funnest and sweetest people we’ve ever met, and sometimes our open floor plan feels more like a schoolyard than an office. Does that mean we win less new clients, score less coverage, or are less productive? On the contrary. It just means we have fun along the way.

We came to Milan not only to tell the story of how we won Cannes Young Lions, but also to encourage agency leaders  to nurture and take care of the talent they have within their agencies. Because we’re pretty sure that every single agency has the potential of winning a Young PR Lion  – by just following our tips.

Next year, we’re going be too old to compete in Cannes Young Lions, but we’ll be standing on the side, cheering for the next generation of Cohn & Wolfers to get their chance to shine. And we’re looking forward to seeing not only all agency leaders from the ICCO Summit, but their junior PR-talents as well.

See you in Cannes!

Milan Launch for Global Women in PR

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GWPR – Connecting Women in PR around the worl

A new international association, linking independent networking groups of senior women working in PR, has been launched at the International Communications Consultancy Organisation (ICCO) Global Summit in Milan, currently underway.

Global Women in PR (GWPR) has been formed to act as an umbrella organisation to enable groups of senior PR women worldwide to come together to share ideas, contacts and experiences and to campaign on the major issues directly affecting women working in the PR industry today.

The development of GWPR is fully supported by ICCO and their President David Gallagher had this to say about the new initiative: “Women are the heart, soul and mind of PR consultancy all over the world, and we at ICCO are pleased to be associated with GWPR’s ambitious global plans.”

Following the recent success of Women in PR (WPR) in the UK and its resurgence as a significant and powerful networking organisation, former Joint-Presidents Angela Oakes and Susan Hardwick felt that the time was right to encourage other countries to form their own WPR associations.

“The widely reported gender pay gap and the lack of women in the boardroom are two major issues which are not limited to the UK PR industry, but affect those working in PR worldwide. Coupled with what we believe to be an important vehicle for senior women to meet in a non-competitive environment, WPR also offers its members a chance to help shape the future of the industry and to act as mentors to the next generation. We want our successful networking blueprint in the UK to be rolled out globally and are taking the first steps to make this happen,” commented Angela and Susan.

The launch of GWPR is being supported by Business Wire (a Berkshire Hathaway company) and a major sponsor of WPR in the UK. “We are delighted to be supporting this important launch,” said Kim Deonanan Business Wire Regional VP, Northern & Central Europe.
www.globalwpr.com

Notes to Editors:

ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe: from Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms.
http://www.iccopr.com

Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organisations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers.
www.businesswire.com

WPR is a sector group of the PRCA (Public Relations Consultants Association) in the UK and a networking organisation for senior women working in the PR industry. It provides an important platform to enable members to share their experiences, assist one another in business and exchange ideas. Founded in 1962, WPR offers support for its members and has helped to shape the development of the PR profession as a whole. WPR works to encourage and promote the highest standards of professionalism and to assist and support younger members within the profession.
www.womeninpr.org.uk

– See more at: http://news.iccopr.com/milan-launch-for-global-women-in-pr/#sthash.pYt7ar61.dpuf

AMEC, ICCO and PRCA launch new version of guide to PR measurement

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AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the UK Public Relations Consultants Association, have today launched a new version of their web-based guide to public relations measurement.

The new-look guide, entitled ‘The PR Professionals Guide to Measurement’ was launched today at the ICCO Summit in Milan.

The simple, easy to use and navigate guide is available online at http://prguidetomeasurement.org/, which can be easily accessed on all platforms, including PC, tablet and smartphone.

Eight of the original 12 chapters have been replaced or refreshed by AMEC, ICCO and PRCA members, featuring case studies and best practice on PR measurement, top tips and latest thinking.

The guide’s authors include brand leaders, senior PR experts, and measurement experts such as ICCO President and Ketchum Europe CEO David Gallagher; Carma CEO Mazen Nahawi; Michael Frohlich, UK CEO / EAME COO, Ogilvy Public Relations and Ketchum Partner and CEO of Ketchum Global Research & Analytics, David Rockland.

Jeremy Thompson, Managing Director, Cision EMEA and Chairman of AMEC, said: “We are delighted to again partner with ICCO and PRCA in this comprehensive update of the PR Professionals Guide to Measurement.

“We know we are making real progress in educating PR professionals of the business benefits of using measurement. The new Guide is an important part of that work.”

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said: “I am very happy to be launching this, the second edition of the PR guide to measurement. Coming soon after the launch of the Barcelona Principles 2.0, this guide places ICCO, the PRCA and our members alongside AMEC as key players in the effort to improve standards in evaluation across the PR industry.

Earlier this morning, ICCO launched the World PR Report in conjunction with The Holmes Report. The research that surveyed nearly 500 PR agency principals found the gap between the Americas and Europe narrowing. Last year, North American agencies were considerably more optimistic than those in Western Europe (8.46 compared to 7.28 on a scale of one to 10) but this year optimism levels were more similar (7.89 for North America, 7.44 for Western Europe).

Global optimism levels declined just a little from last year’s survey, with agency principals averaging a 7.62 when asked whether they were optimistic about the future of public relations in their market (compared to 7.69 last year and 7.50 in 2013) and a 7.52 (down from 7.6) when asked whether they expected profits to increase this year.

Notes to editors
The PR Professionals Guide to Measurement is available at http://prguidetomeasurement.org/.

About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

About the PRCA
Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.
www.prca.org.uk

– See more at: http://news.iccopr.com/amec-icco-and-prca-launch-new-version-of-guide-to-pr-measurement/#sthash.eMkJBL7y.dpuf

The Death of the PR Pantologist? Hiring for the future of our industry – from the ICCO 2015 Global Summit in Milan

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Written by: Aaron Kwittken

Print@AKwittken

The Death of the PR Pantologist? Hiring for the future of our industry -- from the ICCO 2015 Global Summit in Milan

Last week, I traveled to Milan, Italy to participate in the ICCO Global Summit to moderate a panel called, “The Talent Integration Game, Decoded.”

ICCO is a gathering of some of the best and brightest in the global PR community so I was thrilled to take on the job – plus, how bad could a few days of work in Italy (and the inevitable extra pasta) be?

The panel I moderated explored the implications on hiring talent for an industry that is shifting toward a more integrated and omni-channel approach. I was joined by Maxim Behar, CEO of M3 Communications Group, and Rachel Bell, CEO and founder of Shine Communications. In our discussion, we explored how the historical sentiment that PR agency talent should be “jacks of all trades” fits in with today’s omni-channel environment. Social strategy, community management, content creation, experiential and data analytics skills are all par for the course in today’s world of PR agencies.

One of the major takeaways from the conversation came in the staunch agreement that PR agencies, globally, must start changing their internal culture to be more inclusive of specialist talents and non-traditional backgrounds. Agencies need to start integrating team members who understand a multi-disciplinary approach in order to form inter-disciplinary teams that are focused on building data-driven programs that are social and digital by design. There has been an increasing amount of comfort and credibility in the minds of CMOs, but we need to change the hearts and minds through procurement practices as well. Finally, we need to navigate meeting the “old-school” earned media needs of certain clients with the more “modern” demands of clients who favor an omni-channel approach and understand the value of a creating for them a broader message and brand awareness.

The discussion was an important and timely one, held among influential peers in the industry and around the world by whom I was honored to be surrounded. I look forward to continuing to explore and embrace the changing agency landscape, as Kwittken continues to build our specialist talent practice areas to enhance our client offerings. And meanwhile, I will continue to decompress from over indulging in gelato.

Who are the most inspirational people in PR today?

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Written by: Daney Parker

Print@daneyparker

Editor,
PR Moment

Who are today’s most inspirational PR thinkers? Senior communicators nominate those they most admire and who are helping to shape the PR industry for the better.

Alex Aiken, executive director, UK Government Communications. “Alex is transforming the way in which democracies engage and communicate with the communities it serves for greater accountability, transparency and impact. I learn something new and useful in every interaction with him, and his efforts in public service are just as influential in the private sector,” says David Gallagher, CEO of PR firm Ketchum Europe (who himself happens to be one of PRCA’s Francis Ingham‘s PR heroes, see below).

Adrian Wheeler, five-times divorced ex-chairman of the PRCA, and serial non-exec. Francis Ingham, PRCA director general, nominates Wheeler for his “optimism in the face of reality“. Ingham’s names two more of his PR heroes:

David Gallagher. “Master of making ‘you’re completely wrong’ sound like a compliment’”.

Alison Clarke, ex-CEO Grayling and ex-PRCA chairman: “Spinning the most threadbare of materials into absolute gold: the correctly-named @PitchWitch”.

Liz West, PR manager at theme park Alton Towers. Nikki Alvey, owner of agency Media Hound PR recommends West, “for a very open and well managed PR and social media response to the crisis this year.”

Caroline Kinsey, founder of and chairman of PR agency Cirkle. Neville Hunt, senior lecturer at University of Bedfordshire says: “Caroline has an enviable reputation as one of the top individuals and females in the PR industry and she has had senior roles in the two leading UK PR industry bodies. Caroline is an exceptional person who has won many personal awards and under her leadership Cirkle has won 30 awards over the past three years.”

Simon Sinek, author of Start with Why. “His work on the importance of having a purpose or belief at the heart of every organisation is very inspiring” says Richard Moss, CEO of PR firm Good Relations. Moss lists two other PR thinkers who are an inspiration:

Seth Godin, author of Purple Cow. “My thinking on creativity has been influenced by this book, which is about transforming brands and business by being remarkable, had a real impact on me. The very best creative work is always inherently remarkable – quite literally – it’s worth talking about.”

Malcolm Gladwell, I really admire his work in ‘The Tipping Point’, a book which theorises the factors at play when an idea “crosses a threshold, tips, and spreads like wildfire”.

Sarah Scales, co-founder of PR agency Brands2Life. Sally Bratton, managing director or agency Bratton PR, says: “Sarah is an inspiration: I worked with her, in a freelance capacity, around 10 years ago and was impressed by her commitment to client needs, as well as the speed and effectiveness of her decision-making. In addition, she has built a strong team around her, who she works well with to achieve the best possible results.”

Michael Prescott, global head of comms at BT. “Michael has been integral to moving perceptions for BT from a utility to a modern media company in close partnership with the CEO and board. He came into PR after years as a national political and home affairs journalist. Kept his strong sense of what works for media and political audiences in terms of engaging communications. One of the best connected and most liked PROs in the UK across media, politics and other key influencer audiences.” Nominated by Colin Byrne, CEO, UK & EMEA at PR firm Weber Shandwick, who by happy coincidence is our next nominee.

Colin Byrne, Weber Shandwick. “Strangely enough as a PR professional I actually choose not to follow many of the ‘top PR gurus’ because I often find their views too corporate or outmoded. However, there is one person in the PR world who proves this viewpoint wrong; Colin Byrne. Perhaps the reason for this is that he’s not your typical PR agency head. In fact, ‘left-wing, Northern and working class’ is the Weber Shandwick Europe chief’s description of himself.” Byrne’s admirer is Sharon Barlow, director and PR specialist at agency Stop and Stare Marketing.

Francis Ingham, PRCA. “Francis has expanded the membership, the services and the professionalism of the PRCA and the industry … and he has done whilst enjoying himself.“ Nominated by Trevor Morris, professor at Richmond University. Morris goes on to praise two other of his PR heroes …

Tim Bell, founder of PR firm Bell Pottinger. “Never pious. never dull, often controversial, nearly always charming. Still the biggest and probably the oldest name in the industry.”

Sally Costerton, director at Sally Costerton Advisory. “For her drive, her success and her advocacy for senior women in PR”.

Paul Sutton, independent social and digital media consultant: “Paul has a good view on things, especially the intricate relationship between PR/social/content and I enjoy reading his blog. Paul, like me, has grown up in a traditional PR world but has embraced the opportunities that digital brings the industry.” Sutton is one of the choices of Jim Hawker, owner of PR agency Threepipe, his other choice is Danny Whatmough.

Danny Whatmough, head of social, EMEA at Weber Shandwick. “Danny has got a good grip on things from an integrated way of thinking and I find myself agreeing on most of his viewpoints. Danny is great at filtering news and making good reading recommendations through his Twitter channel.”

Sally Hetherington, business and creative communications consultant. Jane Austin, owner of agency Persuasive Communications says: “Sally just gets on with it and has no ego – it gets in the way of good relationships, good results and a good time. Sally has integrity, doesn’t submit
to trends and has always trodden her own path. She’s instinctive, tenacious, endlessly creative and always hits the spot.”

Anne Gregory, professor at the University of Huddersfield: “Anne has given great public service as CIPR president and, latterly, as chair of the Global Alliance for Public Relations and Communication Management. Anne’s recent book with Paul Willis on Strategic Public Relations Leadership should be read by all PR and corpcomms managers.” Nominated by Tom Watson, professor at Bournemouth University, his other nominee is below.

Ansgar Zerfass, professor at the University of Leipzig in Germany. “Ansgar is current chairman of EUPRERA and is the leading communications management researcher in Europe and probably world-wide. He was one of the founders of the European Communications Monitor which is the annual benchmark study of current corpcomms practice. Ansgar has excellent relationships with many major German industrial and financial organisations which fund practice-oriented PR and corp comms research in a manner not found in the UK. His research papers are well worth reading as they consider current issues”.

Soundbites

When we asked “who are your PR heroes these days?”, two senior PROs explain why they cannot name names:

Graham Goodkind, group CEO & Founder of agency Frank PR: “I get constantly inspired by the young talent coming into Frank, they are the ones who provide the new and fresh thinking that leads us to come up with better and better ideas. As one gets older and has done PR for a while, there is a natural tendency perhaps to do the stuff that has worked in the past. A negativity acquired by experience can also develop; you start to hear “Oh, that’ll never work” one too many times. Whereas those fresh to this business have a lovely naivety, they don’t know if things are possible or not, so they naturally push through barriers to come up with really great insights and creativity.”

Jane Carroll, head of corporate development at Peppermint Soda: “When it comes to PR, it’s not necessarily hearing people talking sense, but seeing it in action that impresses me. The term ‘guru’ can be thrown around with great abandon and, in my opinion, should be approached with a healthy dose of scepticism.

“Of course, there are many stellar PR people in the industry who do excellent work day in, day out. The people I look up to in the sector are often those who do a great job, yet work quietly in the background. For example, the comms team at Alton Towers handled a very intense crisis management situation with extreme calm and proactivity earlier this summer – it’s work like this which should be applauded.”

Original Article from PR Moment

ICCO launches Global Awards programme

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ICCO (the International Communications Consultancy Organisation) today announced the launch of its new Global Awards programme. Supported by 31 PR membership bodies worldwide, the Awards will be judged purely on the basis of PR effectiveness, and overseen by a jury of global PR practitioners.

The black tie awards ceremony will take place on the banks of the Thames in Central London on 26th November.

The ICCO Global Awards are open to any individual, consultancy or network seeking international recognition of their work. Entries open 2nd September and close 16th October, shortly after the ICCO Global Summit in Milan.

The awards programme comprises seven main categories: Global Holding Group of the Year; Regional Network of the Year; Independent Consultancy of the Year; World’s Best PR Campaigns; Rising Star of The Year; PR Leader of the Year; and ICCO Hall of Fame 2015.

Key dates:

2nd September – Entries open (early bird deadline is 29th September)

16th October – Entries close

9th November – Shortlist announced

26th November – ICCO Global Awards Ceremony at Park Plaza Riverbank Hotel, London

Francis Ingham MPRCA, ICCO Chief Executive, said: “PR is a global success story, with agencies in every part of the world reporting expansion. We want to recognise this success and reward those who are driving it. We intend making these awards the most rigorously judged in the world, so that winning one will truly be a globally-recognised achievement.”

David Gallagher FPRCA, ICCO President said: “ICCO is committed to promoting the value of PR and it’s a privilege to chair the jury responsible for selecting the year’s most effective PR work from all over the world. The awards programme is purely judged on effectiveness and results – so your work can be as creative as you like, but unless it achieved its goals, it won’t win an ICCO Global Award.”

ICCO General Manager Binta Kristin Hammerich MPRCA said: The launch of the ICCO Global Awards is a result of the excellent support from our National Association members. The ICCO success story continues, and we have this year improved our services and offerings,  allowing more collaboration among our member agencies and Associations.”

All information on key dates, rules of entry, fees and category criteria can be found at http://awards.iccopr.com/ Follow @ICCOpr #ICCOGlobalAwards for updates.

 

 

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. www.iccopr.com

Contact: ICCO General Manager, Binta Kristin Hammerich

binta.hammerich@iccopr.com

+44 (0) 2072336026

 

Changes in the Board of the Kazakhstani National Association of Public Relations (NASO RK)

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The NASO RK election meeting was held recently in Almaty, Kazakshtan. The new Chairman of the Board became Mrs. Asel Karaulova, the President of the Kazakhstan Press Club, the Managing partner of PG Communications consulting agency, a member of IPRA (International Public Relations Association). Prior to that, for many years the NASO Board was led by Svetlana Krutskikh, the Managing partner of “Renaissance” Group of companies.

” The eight consequent years as the Chairlady of the NASO Board was a serious contribution to the development of our local PR-market. Together with all the founders, our “NASO team” made big things. We have entered into the International Communications Consultancy Organization (ICCO), and became the thirty National PR-Associations from around the world, we successfully started Ak Mergen, a National Award for Public Relations practitioners, attracting every year more and more efficient PR-projects. Also NASO supported and contributed in the organization of 12 PR conferences, and held over 50 workshops and master classes during all those years” – said Svetlana Krutskikh.

Assel_KaraulovaAsel Karaulova, Chairman of the Board of NASO RK says:  “I would like to express my gratitude to Svetlana Krutskikh for her invaluable contribution to the development of the PR industry in Kazakhstan. Today NASO is entering a new stage of its development. With the entry into ICCO, Kazakhstan will appear on the map of international PR-research and global reports. There is a quantitative growth of the Association, because the new agencies enter NASO slowly but surely. We launch a project for expert assessment of the market, new workshops and industry events, along with the already well-known forums and contests. My focus, as the new Chairman of the Board, will be on the professionalization of the Kazakhstan PR-market and its integration with the international one.”

Kazakhstani Association of PR-agencies continues to develop Kazakhstan’s industry of public relations using the global PR-instruments, and among them – industry standards, conducting industry events and market surveys, analysis of the global prospects of PR-industry, educational programs and others.

Read more

An Armchair Conversation to reclaim Public Relations

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Written by: Georgia Stephens,

Print@PRIANational

Set in cosy 332 Manhattan café, Canberra, the first PRIA ACT Armchair Conversation took place between two Fellows, Tom Parkes and James Mahoney.

With a glass of red and canapés, Tom interviewed Jim about public relations, in particular the importance of strategic communication. Full of anecdotes and evidence, Jim shared his research findings, experience and advice with a captive audience who left revived about their purpose in professional communication.

Jim recalled a stage in his career when it was a struggle to convince senior practitioners to take a strategic approach to communication – a must for an organisation to succeed.

“The problem for PR practitioners is we tend to have all this accountability but no authority. We need to think strategically and avoid getting drawn into just digital media.”

“For PR to prove their worth to an organisation we need to demonstrate our understanding of how the business operates, pre-empt issues and create a communication strategy that supports an organisation’s short term, midterm and long term horizons.”

Jim believes our current politicians are an example of defaulting to tactics rather than strategy, “Everything they do is for media exposure, their channel, and their short focus – reactive.”

Strategy on the other hand requires analysis about who you want to read the story, and creating the right situation to do it – an environmental scan – one of Jim’s must do’s as a PR practitioner. “You need to be aware of what’s happening all around you. Read the news every morning – watch ABC news of an evening – watch the 7:30pm report tonight. View!”

With his hard hat on, Jim was honest about many topics, including the public sector’s need to begin evaluating properly, starting with smart objectives. “Too many people produce outputs rather than focus on outcomes which requires measurement.”

In summary, Jim’s top advice is:

  1. Don’t accept the status quo – challenge it;
  2. Always think strategically; and
  3. Don’t default to tactics.

Events

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