ICCO announces latest member: Canadian Council of Public Relations Firms

The International Communications Consultancy Organisation (ICCO) announced at its Global Summit that the Canadian Council of Public Relations Firms (CCPRF) has joined its growing membership.

Speaking at the ICCO Summit in Milan, ICCO Chief Executive Francis Ingham announced that the CCPRF has joined the Organisation, bringing its association membership to 32.

Comprising the senior leadership of Canada’s public relations industry, the goal of the CCPRF is to promote the high value, professionalism and development of public relations consulting and provide leadership in areas that influence industry growth and performance.

Following the CCPRF’s inclusion, ICCO now represents 32 national PR associations, collectively representing over 2,500 agencies around the world.

David Gordon, Chair, Canadian Council of Public Relations Firms, said: “It is a pleasure to be joining this global network of PR consultancy associations, and look forward to sharing knowledge and best practice with our peers from around the world.”

Speaking in Milan, Francis Ingham said: “I am very pleased to welcome the CCPRF, a hugely important association on the world PR stage. As ICCO grows, so does its relevance and vibrancy, and its ability to represent the global PR community with a single unified communications voice.”

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms. Contact Binta Kristin Hammerich, ICCO General Manager

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AMEC, ICCO and PRCA launch new version of guide to PR measurement

AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the UK Public Relations Consultants Association, have today launched a new version of their web-based guide to public relations measurement.

The new-look guide, entitled ‘The PR Professionals Guide to Measurement’ was launched today at the ICCO Summit in Milan.

The simple, easy to use and navigate guide is available online at, which can be easily accessed on all platforms, including PC, tablet and smartphone.

Eight of the original 12 chapters have been replaced or refreshed by AMEC, ICCO and PRCA members, featuring case studies and best practice on PR measurement, top tips and latest thinking.

The guide’s authors include brand leaders, senior PR experts, and measurement experts such as ICCO President and Ketchum Europe CEO David Gallagher; Carma CEO Mazen Nahawi; Michael Frohlich, UK CEO / EAME COO, Ogilvy Public Relations and Ketchum Partner and CEO of Ketchum Global Research & Analytics, David Rockland.

Jeremy Thompson, Managing Director, Cision EMEA and Chairman of AMEC, said: “We are delighted to again partner with ICCO and PRCA in this comprehensive update of the PR Professionals Guide to Measurement.

“We know we are making real progress in educating PR professionals of the business benefits of using measurement. The new Guide is an important part of that work.”

PRCA Director General and ICCO Chief Executive Francis Ingham MPRCA said: “I am very happy to be launching this, the second edition of the PR guide to measurement. Coming soon after the launch of the Barcelona Principles 2.0, this guide places ICCO, the PRCA and our members alongside AMEC as key players in the effort to improve standards in evaluation across the PR industry.

Earlier this morning, ICCO launched the World PR Report in conjunction with The Holmes Report. The research that surveyed nearly 500 PR agency principals found the gap between the Americas and Europe narrowing. Last year, North American agencies were considerably more optimistic than those in Western Europe (8.46 compared to 7.28 on a scale of one to 10) but this year optimism levels were more similar (7.89 for North America, 7.44 for Western Europe).

Global optimism levels declined just a little from last year’s survey, with agency principals averaging a 7.62 when asked whether they were optimistic about the future of public relations in their market (compared to 7.69 last year and 7.50 in 2013) and a 7.52 (down from 7.6) when asked whether they expected profits to increase this year.

Notes to editors
The PR Professionals Guide to Measurement is available at

About AMEC
, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

About ICCO
The International Communications Consultancy Organisation (ICCO)
 is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

About the PRCA
Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 18,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 250 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

– See more at:

Connecting PR Women Around The World #agencypublisher

Written by: David Gallagher


GLOBAL WOMEN IN PR To Launch At ICCO Summit In Milan

I have learned a few things about the PR business over the years: it’s global, it’s highly interconnected and it’s powered by women.

The global part has happened recently, with PR consultancy now thriving around the world and contributing significantly to business, government and civil society in economies just about everywhere.

The connectivity goes without saying; every industry event is a homecoming and a reminder of how small the PR world is.  We all owe our careers to a surprisingly small number of people, and as anyone who has ever attended a PR conference or awards dinner, it’s hard to be heard over the buzz (roar?) of memories shared and friendships re-established.

And the powered by women bit – that’s a sign of our collective strength and a reflection of work yet to do.  It’s no surprise that a service industry built on empathy, insight and, well, communicating, would be one in which women thrive.  But while many PR agencies are largely populated by females, the numbers in senior management positions remains disproportionately underrepresented.

The International Communications Consultancy Organisation (ICCO) has enjoyed considerable success in recent years in all three areas – nurturing international expansion of the consultancy business, creating opportunities to network and collaborate and, now, playing a small role in helping PR women meet, mentor and shape the future of the industry.

A new organization – Global Women In PR (GWPR) – committed to furthering the industry by helping women meet, share, mentor and shape our future.  GWPR will launch at the ICCO Global PR Summit in Milan, Italy this week, and here’s the official announcement:

Milan, October 6th 2015 – A new international association, linking independent networking groups of senior women working in PR, is being launched at the forthcoming ICCO (International Communications Consultancy Organisation) Global Summit in Milan (October 8th – 9th).

Global Women in PR (GWPR) has been formed to act as an umbrella organisation to enable groups of senior PR women worldwide to come together to share ideas, contacts and experiences and to campaign on the major issues directly affecting women working in the PR industry today.

The development of GWPR is fully supported by ICCO and their President David Gallagher had this to say about the new initiative “women are the heart, soul and mind of PR consultancy all over the world, and we at ICCO are pleased to be associated with GWPR’s ambitious global plans.”

Following the recent success of Women in PR (WPR) in the UK and its resurgence as a significant and powerful networking organization; former Joint-Presidents Angela Oakes and Susan Hardwick felt that the time was right to encourage other countries to form their own WPR associations.

“The widely reported gender pay gap and the lack of women in the boardroom are two major issues which are not limited to the UK PR industry, but affect those working in PR worldwide. Coupled with what we believe to be an important vehicle for senior women to meet in a non-competitive environment, WPR also offers its members a chance to help shape the future of the industry and to act as mentors to the next generation. We want our successful networking blueprint in the UK to be rolled out globally and are taking the first steps to make this happen,” commented Angela and Susan.

The launch of GWPR is being supported by Business Wire (a Berkshire Hathaway company) and a major sponsor of WPR in the UK. “We are delighted to be supporting this important launch,” said Kim Deonanan Business Wire Regional VP, Northern & Central Europe.


David is a senior partner and CEO for Ketchum in Europe, and outgoing president of ICCO.

The Death of the PR Pantologist? Hiring for the future of our industry – from the ICCO 2015 Global Summit in Milan

Written by: Aaron Kwittken


The Death of the PR Pantologist? Hiring for the future of our industry -- from the ICCO 2015 Global Summit in Milan

Last week, I traveled to Milan, Italy to participate in the ICCO Global Summit to moderate a panel called, “The Talent Integration Game, Decoded.”

ICCO is a gathering of some of the best and brightest in the global PR community so I was thrilled to take on the job – plus, how bad could a few days of work in Italy (and the inevitable extra pasta) be?

The panel I moderated explored the implications on hiring talent for an industry that is shifting toward a more integrated and omni-channel approach. I was joined by Maxim Behar, CEO of M3 Communications Group, and Rachel Bell, CEO and founder of Shine Communications. In our discussion, we explored how the historical sentiment that PR agency talent should be “jacks of all trades” fits in with today’s omni-channel environment. Social strategy, community management, content creation, experiential and data analytics skills are all par for the course in today’s world of PR agencies.

One of the major takeaways from the conversation came in the staunch agreement that PR agencies, globally, must start changing their internal culture to be more inclusive of specialist talents and non-traditional backgrounds. Agencies need to start integrating team members who understand a multi-disciplinary approach in order to form inter-disciplinary teams that are focused on building data-driven programs that are social and digital by design. There has been an increasing amount of comfort and credibility in the minds of CMOs, but we need to change the hearts and minds through procurement practices as well. Finally, we need to navigate meeting the “old-school” earned media needs of certain clients with the more “modern” demands of clients who favor an omni-channel approach and understand the value of a creating for them a broader message and brand awareness.

The discussion was an important and timely one, held among influential peers in the industry and around the world by whom I was honored to be surrounded. I look forward to continuing to explore and embrace the changing agency landscape, as Kwittken continues to build our specialist talent practice areas to enhance our client offerings. And meanwhile, I will continue to decompress from over indulging in gelato.

ICCO launches Global Awards programme


ICCO (the International Communications Consultancy Organisation) today announced the launch of its new Global Awards programme. Supported by 31 PR membership bodies worldwide, the Awards will be judged purely on the basis of PR effectiveness, and overseen by a jury of global PR practitioners.

The black tie awards ceremony will take place on the banks of the Thames in Central London on 26th November.

The ICCO Global Awards are open to any individual, consultancy or network seeking international recognition of their work. Entries open 2nd September and close 16th October, shortly after the ICCO Global Summit in Milan.

The awards programme comprises seven main categories: Global Holding Group of the Year; Regional Network of the Year; Independent Consultancy of the Year; World’s Best PR Campaigns; Rising Star of The Year; PR Leader of the Year; and ICCO Hall of Fame 2015.

Key dates:

2nd September – Entries open (early bird deadline is 29th September)

16th October – Entries close

9th November – Shortlist announced

26th November – ICCO Global Awards Ceremony at Park Plaza Riverbank Hotel, London

Francis Ingham MPRCA, ICCO Chief Executive, said: “PR is a global success story, with agencies in every part of the world reporting expansion. We want to recognise this success and reward those who are driving it. We intend making these awards the most rigorously judged in the world, so that winning one will truly be a globally-recognised achievement.”

David Gallagher FPRCA, ICCO President said: “ICCO is committed to promoting the value of PR and it’s a privilege to chair the jury responsible for selecting the year’s most effective PR work from all over the world. The awards programme is purely judged on effectiveness and results – so your work can be as creative as you like, but unless it achieved its goals, it won’t win an ICCO Global Award.”

ICCO General Manager Binta Kristin Hammerich MPRCA said: The launch of the ICCO Global Awards is a result of the excellent support from our National Association members. The ICCO success story continues, and we have this year improved our services and offerings,  allowing more collaboration among our member agencies and Associations.”

All information on key dates, rules of entry, fees and category criteria can be found at Follow @ICCOpr #ICCOGlobalAwards for updates.



About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms.

Contact: ICCO General Manager, Binta Kristin Hammerich

+44 (0) 2072336026


Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country.

They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity.

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS.

From the left: Gold winners Helen Wood and Rachel Matovu from H+K Strategies. Silver winners Amy O’Connor and Kirstyn Wood from Ketchum

The winners of the Silver award goes to Ketchum’s Amy O’Connor and Kirstyn Wood and the Bronze winners are APCO Worldwide’s Daniella Lebor and Jenny Runnacles.

Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

PRCA Director General Francis Ingham MPRCA said: “Huge congratulations to Helen and Rachel, whose entry and the campaign pitch that they gave really impressed the judges and captured their attention. It is extremely rewarding to see such exceptional talent going forward to represent the UK on the international stage.”

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country’s brightest and best young PR talent.

The House of PR will have its own cabana on the Palais in Cannes where individuals can meet prominent representatives from the PR industry. The ICCO guide to Cannes is now up and running and will be updated regularly before and throughout the festival. If you would like to contribute to the ICCO guide to Cannes Lions website or are interested in sponsoring the program, please contact ICCO General Manager Binta Kristin Hammerich.



ICCO Global Summit 2015 – tickets now on sale!

Welcome to the 2015 edition of the ICCO Global Summit, a unique event that brings together senior practitioners from public relations consultancies around the world to explore the issues and opportunities affecting our industry.

We are very excited to bring the Summit to Milan, a metropolis known for its global business, fashion and design. The general theme is “Food For Thought”, debating how consultancies and communicators can survive and thrive in a changing world. We aim to unite director-level and above to spark debate, share best practice and strengthen our community.

The Summit will be held in conjunction with the EXPO 2015, and should attract the best and brightest from the global PR community!

More information here:

David Gallagher,

ICCO President

David Gallagher


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