Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it’s emotion, not reason, that drives much of life.
There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.
The webinar offers a state of the art introduction to:
what emotions are
how they evolved
the role they play today
how they affect understanding
how they affect decisions
the day to day relevance to PR practitioners
how to take account of emotions in our work
the ethics of harnessing emotions
There is an opportunity to ask Q&A at the end of the webinar.
Who should attend
Anyone who needs to communicate in a memorable, persuasive, and compelling way. The webinar is particularly relevant to those writing press releases, case studies, blog posts, articles, social media posts.