Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.
How attendees will benefit
In this webinar, we will cover:
Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
Planning for Paid Media: The journey, design and wording
Platform-specific ad options, including
Tagging and tracking
Content discovery platforms
Ad management (Demand-side Platforms)
Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.