With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement. But blogging can be immensely powerful for an organisation if constructed right and deployed correctly. This webinar will bring you all the key steps you need to create a truly successful blog that gains big readership numbers and active engagement with its audience. This no-nonsense session will show you how to run a blog for focus groups, internal communications, product development, customer complaints and stakeholders. In a 90 minute briefing session you will learn best practice for creating a powerful and effective blog for your client and see how to create a blog that adds to your client’s overall strategy and gets true interaction with the target audience.