This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention.
Step by step, proven best practice guidance for using Twitter, Facebook, LinkedIn, Google+, Pinterest, blogging to generate return will all be looked at in-depth. All theory will be supported by up to date case studies which will enable you to emulate their levels of success.
Course overview
The webinar covers:
- How to align social media with your business plan
- An overview of the core popular social media platforms and tools
- Developing a social media strategy
- The 4 Cs leading to Conversion
- Monitoring and exploiting trends
- Identifying your key audiences online, and how to reach them
- Measuring sales and ROI
Who should attend?
- PR Account Managers and Account Directors
- In-house PR professionals
Type: Webinar
Level: Intermediate
Trainer: Katie King CMPRCA
