This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention.

Step by step, proven best practice guidance for using Twitter, Facebook, LinkedIn, Google+, Pinterest, blogging to generate return will all be looked at in-depth.  All theory will be supported by up to date case studies which will enable you to emulate their levels of success.

Course overview
The webinar covers:

• How to align social media with your business plan
• An overview of the core popular social media platforms and tools
• Developing a social media strategy
• The 4 Cs leading to Conversion
• Monitoring and exploiting trends
• Identifying your key audiences online, and how to reach them
• Measuring sales and ROI

Who should attend?

• PR Account Managers and Account Directors
•  In-house PR professionals