Summary:

Some expertise in crisis management is an essential ingredient of a PR consultant’s professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information.

During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix’ training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.

Trainer: Nickie Aiken MPRCA

Event Overview

How attendees will benefit

Attendees will:

• Gain a thorough understanding of crisis and issuesdynamics
• Gain an understanding the psychology of communication and its role in crisis management
• Build knowledge about how to prepare, plan and train most effectively
• Be equipped with a list of actions to take in a crisis
• Gain methods for achieving client/top management buy-in

Who Should Attend

This course is aimed at all levels who would like to learn about crisis management or refresh their skills in this area.

What attendees will learn

• The preparation process: developing a plan which works in practice.
• Action checklist: what to do when it happens.
• Strategy checklist.
• Communication psychology in a crisis.
• Achieving client buy-in: you might know the right way to behave in a crisis, but do they?