PRCAI, ICCO and Reputation Today announce the Young Pride Challenge

New Delhi, August 17, 2017 – The Public Relations Consultants Association of India (PRCAI) and the International Communications Consultancy Organisation (ICCO) in partnership with Reputation Today, India’s only print magazine for communications professionals, are pleased to announce the Young Pride Challenge, which will see two young PR professionals flown to the ICCO Global Summit in Helsinki, Finland.

The Young Pride Challenge has been set up to encourage campaign planning and bring to the fore young professionals who are the leaders of tomorrow. A team of two professionals will respond to a brief in a record time which will be evaluated by a jury. The brief will be available on the PRCAI and Reputation Today website by noon on August 18th. The winners will be publicly announced at PRAXIS and will be funded to travel to the summit.

To be eligible for the challenge both team members should be born on or after January 1st 1982 and should have valid passports. The contest opens on 18th August and the last date to submit the campaign plan is 27th August. The jury will decide the winners by September 2nd and the winners will be informed by September 5th in order to make visa and flight arrangements.

The two winners will have the opportunity to join PR and communications leaders from around the world at the ICCO Global Summit, which takes place in Helsinki, Finland on 5th – 6th October.

The ICCO Global Summit is an annual conference featuring keynote presentations, insightful panels and advanced networking which focus around PR industry challenges and innovations. The theme for this year’s event is: Innovate | Engage | Evolve: Leading in a transformational world.

The prize includes a round-trip flight ticket and visa costs supported by PRCAI, a two-day delegate pass to the ICCO Global Summit supported and stay for three nights in Helsinki supported by Reputation Today and its partners including the School of Communications & Reputation (SCORE). The winners also get complimentary access to one edition of PRAXIS of their choice.

Nitin Mantri, President of PRCAI said: “We want to provide the opportunity to young professionals to enable them to learn how to devise integrated campaigns and the opportunity to learn from global practices.”

Charlene Corrin, General Manager of ICCO said: “We’re thrilled to have the opportunity to collaborate with PRCAI and Reputation Today on this exciting new initiative aimed at encouraging and rewarding creative young talent.”

Roshan Alexander, Publisher of Reputation Today said: “We are about engaging with the intelligent communicator. The young professional is at the core of what we do. This initiative is a step up from the ABC prize that we ran for four years. We hope that many talented young professionals take part in this challenge to further excellence in Public Relations. We are delighted to partner with PRCAI and ICCO to make this programme come alive.”


For more information on the Young Pride Challenge please visit and

For more information on the ICCO Global Summit, please visit


Public Relations Consultants Association of India is a trade association set up in 2001 that represents India’s public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. It seeks to establish benchmarks in Standards, Knowledge, Ethics and Expertise and encourages and promotes the progression of Public Relations Industry in India. To widen representation and participation from our members, 4 Regional Chapters have been created. PRCAI has 3 Key Committees, which are: Professional Practices Committee, Standards Committee and Marketing Committee. 38 leading PR consultancies are our members.

The Association now is helping educational institutes to include Public Relations in their curriculum. PRCAI has entered into an MOU with Times School of Journalism where the members of PRCAI are in the faculty to teach PR. IIMC, SCoRe, MDI are other institutes where members teach.The Managing Committee of PRCAI has a President, Vice President and a Secretary supported by the Secretary General. Constitution and Advisory Committee helps the Association to perform smoothly.

About Reputation Today

Reputation Today is India’s only print magazine for the communications fraternity. It was born at PRAXIS – India’s largest offsite summit for Public Relations and Corporate Communications professionals. REPUTATION TODAY is a quarterly print magazine that features the latest trends, exclusive interviews of public relations stalwarts, corporate communication leaders and top media professionals. The magazine is an insightful package with discussions on noteworthy case studies, PR tips and lessons, book reviews, special posts by experts, among other things. The print magazine is complemented by the website – that publishes stories, interviews and views of the communications fraternity.

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations operating in 55 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australasia, as well as agencies and networks with an international agenda. Collectively, these associations represent over 2,500 PR firms.


For any queries, please contact

Jayoti Lahiri, Secretary General, Public Relations Consultants Association of India

Phone: +91 124 4290 174, Mobile: 9810502575

Email:, Website: