The International Communications Consultancy Organisation (ICCO) has announced the launch of an international Partner University Programme.

The scheme aims to bridge the gap between academia and PR and communications practitioners on a global scale.

ICCO plans to engage with international universities that offer PR and communications qualifications, providing students, academic staff, and communications teams free online training in practical PR skills, and promoting international work placements and student exchanges across the network.

The organisation will also work alongside university bodies to offer research and speaking opportunities for leading academics, publish international thought leadership, and provide access to global award-winning campaigns and case studies.

The programme will lay the groundwork at an annual event that facilitates structured discussion on the future of our industry, providing senior academics and senior practitioners with a formal platform for debate.

Francis Ingham, Chief Executive, ICCO, said: “As a firm believer that we have more to do in building a bridge between practitioners and academics, I’m pleased to announce the launch of the ICCO Partner University Programme. I believe that the time is right for this to be an international focus. I hope that all parts of our industry are willing to take part – we will all be better at what do we as a result, and it will enable our industry to move forward more quickly and decisively.”

Sue Wolstenholme, Managing Director, Ashley Public Relations Ltd, said: “Academics and practitioners in our field sometimes regard each other with a mixture of confusion and even suspicion, usually borne out of misunderstanding. However, they all want the best futures for the students in the subjects that come together under the PR and communication umbrella. This wise initiative by ICCO provides an opening into both worlds to augment knowledge and provide practical insights into becoming a professional, with those futures firmly in mind.”

Universities and practitioners that are interested in getting involved in the Partner University Programme should contact Sue Wolstenholme on ashley1@ashley-pr.co.uk.