Testimonials from Reto Wilhelm Dr., Managing Owner at Panta Rhei PR AG
Can you explain in one sentence why your agency pursued CMS certification?
We have been certified according to CMS, and since our agency has been in existence,we have always focused on quality. am absolutely convinced that this will prevail on the market. Even more, right now!
Why do we need an international quality label like CMS for agencies at all?
Because we – like architects, lawyers or other industries – need a reliable standard that can be used to distinguish pioneers in the world of communication from those who do not conduct their business sustainably. We owe this to our customers – and to our offspring as well. Quality matters.
What exactly did the certification of your agency bring?
A drastic development boost. We have already completed 8 recertifications and the democratization of knowledge and skills in our agency has increased enormously thanks to CMS. The learning curve is unmistakable. Everyone can rely on solid processes and fully exploit their creativity thanks to these instruments. And as an agency manager, running the agency has become much easier – because we all speak the same language and pursue the same goal: Quality sells better.
Why do you recommend other colleagues to tackle CMS certification for their agency?
Because we need a common sense for our industry. We need more pioneers for quality, for ethics, for fair cooperation and solid business. The CMS provides all of this – it is our compass for an industry that is undergoing major change. CMS guarantees stability, for the customer, for the individual agency and for us as an overall organization at ICCO level, which is responsible for the CMS.
To what extent does the CMS label benefit you in acquisition?
We address the label in all our channels, on offers, on the website, in presentations, on social media. I also write regular technical articles. We see ourselves as the standard bearer for this label, which needs even more visibility – with customers who are looking for a reliable partner.
What influence does a label have on the effect on the inside – on your employees?
A quite considerable one – especially the next generation wants to know what ethics, fair behavior and communication and sustainable action are all about. CMS is the right answer – because the standard operates holistically: socially, ecologically and economically.
What wish do you have for the further development of the CMS? What is missing today?
We need to reflect the concerns of inclusion and diversity even more strongly – especially when we talk about talent search. When I think about how difficult it is to gain a foothold in communication as a person with a migrant background. We also need to shed better light on the issue of succession planning in owner-managed agencies. And, of course, the topic of “ethics” in a very broad sense – from the technological to the behavioral level.
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