Inaugural PR World Cup Finalists Announced!

Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month.

To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges.

The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days to put together a five-minute recorded video pitch, which will then be judged by a panel comprised of PR experts from around the world.

Rob Morbin, ICCO Deputy Chief Executive said:

“One of ICCO members’ priorities is to ensure the pipeline of PR talent is nurtured and that we support the next generation of global creative thinkers and internationally minded PR professionals. Winners from different associations across the Americas, Africa, Asia, Europe and the Middle East have done incredibly well to win, and the next stage will be even tougher!”

The winner being announced on 21st October.

The full list of finalists is:

Name Agency Team/ Country ICCO Association
Nina Kenakkala Novart Oy Finland MTL
Vilma Suokko Lehto Group Ojy Finland MTL
Maria da Silva Agence Proches France SCRP
Vasileios Vrakas Omnicom PR Group France France SCRP
Gerda Scheirlich Opencom Hungary HUPRA
Csenge Miller Opencom Hungary HUPRA
Iknoor Kaur SPAG Asia India PRCAI
Neha Chandra SPAG Asia India PRCAI
Flavia Perricone Omnicom Italy Italy UNA
Ludovica Marchese Omnicom Italy Italy UNA
Jessica Openheim Porter Novelli Mexico Mexico PRCA Americas
Leticia Villegas Porter Novelli Mexico Mexico PRCA Americas
Hameed Olanrewaju Modion Comms Nigeria APRA/ PRCA Africa Network
Onyeka Iyoha Modion Comms Nigeria APRA/ PRCA Africa Network
Valeriya Yudina Elefante Porter Novelli Russia PRCA Russia
Julia Kurbatova Elefante Porter Novelli Russia PRCA Russia
Heather Seet Mutant Communications Singapore PRCA Asia Pacific
Victoria Brown Mutant Communications Singapore PRCA Asia Pacific
Sweta Fernandes Golin MENA UAE PRCA Middle East and North Africa
Hazem Beshr Golin MENA UAE PRCA Middle East and North Africa
Elliot Payne Boldspace UK PRCA UK
Sophie Webster Boldspace UK PRCA UK