Inaugural PR World Cup Finalists Announced!
Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month.
To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges.
The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days to put together a five-minute recorded video pitch, which will then be judged by a panel comprised of PR experts from around the world.
Rob Morbin, ICCO Deputy Chief Executive said:
“One of ICCO members’ priorities is to ensure the pipeline of PR talent is nurtured and that we support the next generation of global creative thinkers and internationally minded PR professionals. Winners from different associations across the Americas, Africa, Asia, Europe and the Middle East have done incredibly well to win, and the next stage will be even tougher!”
The winner being announced on 21st October.
The full list of finalists:
| Name | Agency | Team/ Country | ICCO Association |
| Nina Kenakkala | Novart Oy | Finland | MTL |
| Vilma Suokko | Lehto Group Ojy | Finland | MTL |
| Maria da Silva | Agence Proches | France | SCRP |
| Vasileios Vrakas (learn more about team France here) | Omnicom PR Group France | France | SCRP |
| Gerda Scheirlich | Opencom | Hungary | HUPRA |
| Csenge Miller (Lear more about team Hungary here) | Opencom | Hungary | HUPRA |
| Iknoor Kaur | SPAG Asia | India | PRCAI |
| Neha Chandra (Learn more about team India here) | SPAG Asia | India | PRCAI |
| Flavia Perricone | Omnicom Italy | Italy | UNA |
| Ludovica Marchese | Omnicom Italy | Italy | UNA |
| Jessica Openheim | Porter Novelli Mexico | Mexico | PRCA Americas |
| Leticia Villegas (Learn more about team Mexico here) | Porter Novelli Mexico | Mexico | PRCA Americas |
| Hameed Olanrewaju | Modion Comms | Nigeria | APRA/ PRCA Africa Network |
| Onyeka Iyoha (Learn more about team Nigeria here) | Modion Comms | Nigeria | APRA/ PRCA Africa Network |
| Valeriya Yudina | Elefante Porter Novelli | Russia | PRCA Russia |
| Julia Kurbatova (Learn more about team Russia here) | Elefante Porter Novelli | Russia | PRCA Russia |
| Heather Seet | Mutant Communications | Singapore | PRCA Asia Pacific |
| Victoria Brown (Learn more about team Singapore here) | Mutant Communications | Singapore | PRCA Asia Pacific |
| Sweta Fernandes (Lear more about Sweta here) | Golin MENA | UAE | PRCA Middle East and North Africa |
| Hazem Beshr | Golin MENA | UAE | PRCA Middle East and North Africa |
| Elliot Payne | Boldspace | UK | PRCA UK |
| Sophie Webster (Learn more about Team UK here) | Boldspace | UK | PRCA UK |
