Ketchum companies clinched the most wins with five at the ICCO Global Awards: Purpose, Digital and New Media, Influencer Marketing, Financial Services and Media Relations.

Fleishman Hillard claimed the team award for Network of the Year as well as the team award for Championing Diversity. BECG won Independent Consultancy for the Year, while the Grand Prix Prize for the best campaign of the year went to Fanclub PR for ‘Mount Recyclemore’. Leader of the year was Dr Vivien Chiong from Nanyang Technological University, Singapore.

 

The awards, sponsored by CARMA, Vuelio, thenetworkone, Milk and Honey PR and M&A Advisory, took place online and were hosted by ICCO Chief Executive Francis Ingham. Finalists from Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Finland, France, Germany, India, Italy, Russia, Saudi Arabia, Singapore, Slovakia, South Africa, Turkey, United Arab Emirates, United Kingdom, and the United States competed for 25 prizes.

Alison Clarke, Awards Jury President, said:

“As the challenges of the pandemic have continued throughout 2021, the awards entries show that agencies have responded with impressive campaigns at the heart of critical global issues, creative commercial work, and impactful ideas. What all the winning campaigns share across a wide variety of countries and cultures, is that they achieved tangible results in line with their strategic objectives. It was a joy to see the work and I’m greatly encouraged by this evidence that the industry is in great shape”.

The full list of winners is as follows:

Healthcare Award – sponsored by PRovoke

Walgreens Boots Alliance and Hill+Knowlton Strategies/WPP – Walgreens Combats Health Disparities During the COVID-19 Pandemic with Its Vaccine Equity Initiative

 

 

Digital and New Media Award – sponsored by BlackHouse Media

Ketchum London – Bodyform/Libresse – Pain Museum

 

 

Best Cross Cultural Campaign

Omnicom Public Relations Group – SEA BEYOND: A PRADA GROUP CAMPAIGN IN COLLABORATION WITH UNESCO

 

 

Purpose Award

Ketchum & McCann and CARAT – Mastercard – The Strivers Initiative

 

 

Broadcast Award

The Others – JUST THINK ABOUT THIS!

 

 

Influencer Marketing Award

Ketchum & Omnicom Public Relations Group – The Incredible Egg Challenge

 

 

B2B Award – sponsored by M&A Advisory

Kurio – Framery One – The First Connected Sound Proof Pod

 

Financial Services Award

Ketchum, McCann & Carat – Mastercard – The Strivers Initiative

 

 

Strategy and Evaluation in a Campaign – sponsored by CARMA

Methods and Mastery – Biden for President Influencer Activation

 

 

Media Relations Award

Ketchum Austria – New German Media Makers #WeatherCorrection

 

 

Public Affairs Award

Interel UK – APPG – On Beauty, Aesthetics and Wellbeing #notalaughingmatter

 

 

Event, Launch or Stunt Award

Fanclub PR – Mount Recycelmore

 

 

Consumer Award

W7Worldwide – Healthcare Innovation for the Saudi Market

 

 

Technology Award

Fanclub PR – Mount Recycelmore

 

 

Not-for-Profit Award

Norwegian Agency for Development Cooperation and Hill+Knowlton Strategies – Making the Global Goals Personal

 

Lifestyle Award

Orta Communications – Barbie, «You can be anything», with Anna Kikina

 

 

Automotive and Transport Award

Value360 India – ANCHORING in the storm of national unrest: MG Motor India

 

 

Crisis & Issues Award

FleishmanHillard Vanguard – Avon Campaign Against Domestic Violence

 

 

Employee Communications

Pragma komunikacjie  Internal Product Launch for Takhzyro

 

Grand Prix: Overall Campaign of the Year

Fanclub PR – Mount Recycelmore

 

 

Rising Star of the Year

Victoria McNish, Interel UK

 

 

PR Leader of the Year

Dr Vivien Chiong, Nanyang Technological University, Singapore

 

 

Championing Diversity

FleishmanHillard

 

 

Independent Consultancy of the Year – sponsored by The Network One

BECG

 

 

Network of the Year – sponsored by CARMA

FleishmanHillard