AMEC, the International Association for Measurement and Evaluation of Communication, will again provide an advisory service for the Research and Measurement categories of the PR Lions awards, part of the Cannes Lions International Festival of Creativity.

AMEC will provide research advisors to help firms improve their entries through a new Data & Measurement Advisory Scheme.

In the scheme, selected representatives from AMEC will be available to assist companies entering campaigns into two categories: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness.

The research advice is available on a confidential first come, first serve basis and will be allocated to the first 20 entries into each category, determined by the PR Lions organisers prior to the Festival.

Speaking on the partnership Fiorenza Plinio, Head of Awards Development at Cannes Lions, commented: “We were pleased to get AMEC on board last year to help us grow these two data and research categories. We are confident that we will attract more entries in 2017 with an increased focus on data analytics and evaluation within PR.”

“We believe the partnership with AMEC will offer entrants a unique opportunity to get strong, objective advice from industry professionals, and have the best chance of showcasing award-winning work.”

Barry Leggetter, CEO of AMEC, said: “We are delighted to again work with PR Lions to help them grow these two data and research categories. It is a practical way in which some of our most expert researchers can help enhance the PR campaigns that have produced a measureable and proven impact on a client’s business and reputation.”

2017 Advisors:

Aseem Sood, Chief Executive Officer of Impact Research & Measurement Pvt. Ltd and Director at the International Association of Measurement and Evaluation of Communication, UK (AMEC).

Barbara Bassi, international PR and communication’s measurements consultant and European Chapter Chair and Vice Chair of the Amec College and Education working group.

Colin Wheeler, Director at Understanding Expertise and Associate at the Measurement Practice, UK.

Marcus Gault, Managing Director of Kantar Media Evaluation and Board Director of global measurement body AMEC.

Darja Kupinic Guscic, Founder of Media net, the first agency in South–East Europe for measuring media communication. Founder and co-owner of MCA group, the leading SEE media monitoring and communication evaluation group.

Johna Burke, Chief Marketing Officer of BurrellesLuce, North America. Member of the PR News Measurement Hall of Fame and North-America Co-Chair of AMEC.

Khali Sakkas, Chief Executive, Insights & Research at Isentia, Asia Pacific and AMEC Board member and chair of the AMEC APAC Chapter.

Mazen Nahawi, Global CEO of CARMA, major component of News Group International.

Paul Hender, Head of Insight of Gorkana and member of the AMEC European Chapter Leadership Team.

Rayna de Lange, CEO of DeLange Analytics and member of the AMEC’s Education Group and guest lecturer on communications measurement and evaluation in several universities.

Richard Bagnall, CEO of PRIME Research UK, SVP PRIME Research Europe and Chairman of AMEC. Member of the UK Government Communications Service’s Cabinet Office Evaluation Council, UK.

 

About AMEC: The International Association for Measurement and Evaluation of Communication (AMEC) is the leading global trade body for PR programme research, measurement and analytics. AMEC has more than 140 members in over 40 countries.

About PR Lions: Part of the Cannes Lions International Festival of Creativity, the PR Lions celebrate creative PR work that tangibly build awareness, trust or increased understanding between an organization or brand and its target audiences. In 2017, Cannes Lions will be an eight-day programme of creative inspiration, celebration, education and networking, attracting over 15,000 delegates from around 100 countries. Please visit our website for more info: https://www.canneslions.com/awards/the-lions/pr

For further information contact:

Fiorenza Plinio

Head of Awards Development at Cannes Lions: fiorenzap@canneslions.com

Barry Leggetter

CEO, AMEC

Mobile: +44 7748 677504 or +44 1268 412414: Barryleggetter@amecorg.com