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Winning With Procurement for PR Agencies

€70.00 – €85.00 Excl. Tax

Summary:

Procurement is increasingly involved with marketing – from agency selection to fee negotiation.

Event Overview

It is aimed at anyone who has to deal with Procurement at any stage of the marketing cycle and covers all facets of their involvement including examples of best and worse practice:

  • Rosters
  • Agency selection
  • Pitch process
  • Fee negotiations & Performance Related Pay
  • Rate cards
  • Performance reviews
  • Evaluation
  • Best & worst practice – by clients & agencies
  • Procurement ‘toolkit’ including e-auctions
  • Golden Rules and Hints & Tips
  • Q&A

Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick’, and how best to work with them – particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.

Start Time: 15:00:00 GMT

End Time: 16:30:00 GMT

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