Who should attend?

This workshop is aimed at non-linguist Project and Product Managers across all sectors and those working on multi-territory research, marketing, PR and communications campaigns that are responsible for managing projects requiring translation, localisation or transcreation.

What attendees will learn:

How to manage a successful project – The Translation process

•         Timings – Briefing; Proof-reading: Revision Cycles; Reviews

•         Translation is not an exact science. How do you judge/reconcile on what is the ‘best’ translation when translators disagree?

•         Back translation – Why do it and is it worth it?  Impact on budgets

•         Source Materials and Content Formats – From simple Word documents through the translation of InDesign and HTML with numerous dependent files, to transcribing and providing time coded subtitles for video and the immediacy of social media – what challenges could you face?

•         Desktop Publishing and Digital & Social Content

•         Imagery – considerations for what is acceptable in different cultures

•         Translation Management Systems and their advantages to your project

•         Quality & Standards

•         Translation Memories and Bilingual Tables – What are they, how do they help and who owns them? Risk of knowledge transfer and secrecy issues

•         Machine Translation

•         Compliance – Issues faced in industries such as Pharmaceutical, Legal and Financial

•         Budgets