FleishmanHillard sister agency Ketchum also grew, by 4.5%, enough to see the latter PR firm overtake MSLGroup and land fourth position. MSLGroup declined almost 7%, thanks in part to a significant foreign exchange impact, because of the high proportion of revenues that it earns in euros.
Overall, we estimate that the top 10 global PR firms generated fee income of almost $4.8bn, a 5.4% increase on 2013. A fuller picture of global PR industry size will emerge next month, when the World PR Report unveils the annual ranking of the 250 biggest PR firms in the world, along with results of the definitive global survey of attitudes and trends among PR agencies, based on submissions from almost 400 PR firms from across the world.
The global rankings form part of the World PR Report, conducted in conjunction with Holmes Report and powered by Newlio.