The second ICCO Awards Masterclass is instructed by Pragma komunikacije’s Corrina Filipović, on the agency’s internal product launch campaign for Takhzyro medicine (the cure for a rare disease).
Pragma komunikacije won the 2021 ICCO Global award in the Employee Communications category for their exceptional work with their client, Takeda.
Pragma komunikacije’s client, Takeda, successfully developed Takhzyro medicine; the cure for a rare disease – Hereditary angioedema (HAE). Their goal was to communicate the successful development of this cure among the company’s regional HAE team in Croatia, Slovenia and Bosnia.
To help their client reach their objectives, Pragma komunikacije created a campaign that made the information easily accessible, enlightening and entertaining for employees. PR and Communications professionals interested in internal communications and health communications should find this session to be quite a treat.