WE Communications and Hotwire have been announced as the first agency partners for ICCO’s programme during the Cannes Lions Festival of Creativity this summer.
The event, PRovoke+ICCO@Cannes, is being led by PRovoke Media (the new name for the Holmes Report) and the International Communications Consultancy Association (ICCO). Other partners also confirmed so far include Allison+Partners, independent agency network The Network One and measurement and evaluation body AMEC.
The partnership centres on a two-day programme of content in a premium new venue, including panel sessions, podcasts, the PR Lions pre-awards reception, the annual PR Jury Insights panel session, and roundtables for network agency CEOs and independent agencies from around the world.
A previous communication may have implied this was an Official Cannes Lions venue and programme, which is not the case. Whilst ICCO are officially sponsors of Young PR Lions and all related activity, the programme with PRovoke is an unofficial venue.