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HAHM SHOUT DOODLE Makes History as first South Korean PRCA Member 

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HONG KONG, 25th January, 2022 – The Public Relations and Communications Association Asia-Pacific (PRCA APAC) has announced Hahm Shout Doodle as its first ever South Korean corporate member.

Hahm Shout Doodle is a full-service PR and marketing agency, offering strategy, PR and risk management, digital, creative and influencer solutions. They work with more than 300 clients across industrial, distribution, culture and entertainment.

The PRCA’s regional voice in South Korea will also be strengthened with Hahm Shout Doodle’s CEO, Siwon Hahm, joining its PRCA APAC Board.

As the world’s largest professional PR association, the PRCA has become the leading body for communications professionals across the Asia-Pacific, with members in Australia, China, Hong Kong, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines, Vietnam, and now South Korea.

 

PRCA Director-General Francis Ingham MPRCA said:

“Raising professional standards all around the world depends on our ability to understand nuances across local regions. We want every PR professional in South Korea and across the wider APAC region to have access to world-class support and representation. And so, it’s a pleasure to welcome one of South Korea’s most dynamic PR agencies – Hahm Shout Doodle – to PRCA APAC, as well as the esteemed Siwon Hahm to the Board.”

 

Siwon Hahm MPRCA, CEO of Hahm Shout Doodle, said:

“As the newest member of the PRCA Asia Pacific, Hahm Shout Doodle is truly excited for the various global networking opportunities our inclusion in the PRCA will present. As a representative of Korea, we look forward to sharing our know-how and expertise with the esteemed member agencies of the PRCA and are eager to begin the highly fruitful partnerships.”

 

ABOUT PRCA

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).

 

ABOUT HAHM SHOUT DOODLE

Hahm Shout Doodle is the industry FIRST MOVER which constantly drives innovation, creating value through communication. Whereas most PR agencies settle for PR 2.0, Hahm Shout Doodle leads the industry with IBC (Integrated Business Communication) that produces real business results.

As a First Mover in the era of Communication 4.0, we aim to become a leader in the communication ecosystem through PR/marketing services, online and offline integrated advertising, and marketing automation platform business. Helping business succeed with integrated communication service, Hahm Shout Doodle is Korea’s leading PR & marketing agency moving the market with communication.

Hahm Shout Doodle boasts professional expertise in each field of business, including strategic planning, operation, design, video production, advertising, etc. to provide optimal solutions for the specific characteristics and circumstances of clients.

Singapore’s Heather Seet & Victoria Brown, winners of the ICCO Next-Gen PR World Cup finals

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Heather Seet (L) and Victoria Brown (R) are the official winners of the 2021 ICCO PR World Cup

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed Bronze.

Representing PRCA Asia Pacific as Team Singapore, Heather and Victoria competed against 10 national teams, between 13-20th October, to be crowned the world’s best. In the final, pairs representing Finland, France, Hungary, India, Italy, Mexico, Nigeria, Russia, Singapore, UAE, and the UK were set a brief by the International SOS Foundation. Teams had to not only come up with a creative idea but also put together a five-minute video pitch explaining how they would implement the idea on a practical level.

The Next-Gen PR World Cup is the first competition held by ICCO to showcase emerging PR talent from around the world. To reach the final, teams first had to win at a national and regional level, by responding to a brief set by a local charity or NGO.

Winners:

Gold:

Heather Seet, Associate, Mutant Communications

Victoria Brown, Manager, Mutant Communications

Silver:

Elliot Payne, Junior Creative, Boldspace

Sophie Webster, Junior Creative, Boldspace

Bronze:

Maria Da Silva, Influencer Consultant, Agence Proches

Vasileios Vrakas, Account Manager, Omnicom PR Group

Elliot Payne (R) and Sophie E. Webster (L) received silver at the PR World Cup finals

The winners will now receive the opportunity to present at the 2022 ICCO Global Summit, as well as an opportunity to lead ICCO’s new Next Generation Advisory Group, which will be launched in 2022.

Kayla Perfect, Senior Group Marketing Manager, International SOS Foundation, and Chair of the Jury said: “On behalf of the International SOS Foundation, we are humbled with the efforts put forth in the competition. The calibre of the campaigns, ideas and innovation is commendable. They all address Duty of Care in their unique way and many could be implemented immediately”. Commenting on the winners, Kayla added: “A very thorough campaign utilising all of the Foundation’s channels. Commendable emphasis on measuring the success of the campaign”.

Maria Da Silva (R) and Vasileios Vrakas (L) received bronze at the 2021 PR World Cup finals.

Rob Morbin, ICCO’s Deputy Chief Executive, said: “Congratulations to Heather and Victoria for an excellent pitch, beating fierce competition! The International SOS Foundation provided a tough brief but each team rose to the challenge. The ICCO Next-Gen Final was a true showcase of the global PR industry’s emerging talent. I look forward to working with Heather and Victoria on our Next Generation Advisory Group, as we look at fresh ways to support our young members and emerging leaders.”

The competition brief is available here and all of the competitors pitches will made available on the ICCO website.

Jessica Oppenheim & Leticia Villegas – Mexico’s ICCO Next-Gen PR World Cup Finalists

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As the competition period for the inaugural PR World Cup finals come to a close today, October 18th, we wanted to take some time out to congratulate a few more of these talented finalists for making it to this stage. Jessica Oppenheim and her teammate, Leticia Villegas from Mexico, are one of eleven teams from around the globe to participate in the 5 day long competition. Over the last 5 days, all teams have worked to create and film a PR campaign video pitch for a brief set by Think Tank, the International SOS Foundation. As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. In a meantime, join us in getting to know team Mexico!

Jessica Oppenheim, Senior Account Supervisor for P&G, Porter Novelli Mexico & ICCO Next – Gen PR World Cup finalist

Jessica Oppenheim

Senior Account Supervisor for P&G, Porter Novelli Mexico

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Jessica: The first campaign that I worked for in a PR Agency made me fall in love with PR, it was about bringing the first chapter of ILTM Americas (International Luxury Travel Market) to Mexico’s Riviera Maya. It was an amazing experience to host media from all over the world, having the same interests as me, while showcasing the beauties of my country.

Q: What does being creative mean to you?

Jessica: Being creative is to have the ability to see beyond a brief or requirement and, instead of doing it the traditional-lineal way, it is taking it to another level of inspiration, turning it into something unexpected, surprising, and intelligent.

Q: Favourite social media account to follow?

Jessica: @prgirlmanifesto, @herve_in_paris, @allaboutwanderlust_, @dudewithsign, @mrwonderful_, @pictoline, @ocean_obsessions_

Leticia Villegas, Porter Novelli Mexico’s Senior Vice President & ICCO Next-Gen Finalist

Leticia Villegas

Senior Vice President, Porter Novelli Mexico’s 

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Leticia: What I enjoy the most of my work in PR is to create connections and strategies for brands to be and show their best version and have a positive impact on their communities, with results being seen through the engaged response shown by people. A memorable instance where I was able to participate was Batman’s 80th anniversary celebration, where the Batsignal was shone on different buildings across the world, an iconic symbol which brings good memories across generations.

Q: What does being creative mean to you?

Leticia: Being creative is to give shape to ideas in order to take risks, create the unexpected and always retain the ability to improve and adapt as needed.

Q: Favourite social media account to follow?

Leticia: @natgeo, @magnumphotos, @humansofny, @seregalandudas, @rp_latam

 

Winners of the PR World Cup will be announced across all ICCO platforms on October 21st.

Maria da Silva & Vasileios Vrakas – France’s ICCO Next-Gen PR World Cup Finalists

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Maria da Silva and Vasileios Vrakas form France’s finalist duo in the 5 day long, ICCO Next-Gen PR World Cup finals. As the competition period comes to a close today, October 18th, we wanted to take some time out to celebrate talented finalists from around the world for making it to this stage.

Over the last 5 days, all teams have worked to create and film a video pitch of an original campaign for a brief set by Think Tank, the International SOS Foundation. 

Maria da Silva, Consultante Influence with Agence Proches & ICCO Next-Gen PR World Cup finalist

As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. But for now, indulge in this joint round of Q&A, as we get to know a little bit about team France!

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Maria & Vasileios : “A hard pill to swallow” for the Swedish pharma network APOTEK HJÄRTAT. The campaign raises awareness on water pollution by pharmaceutical factories in manufacturing countries such as India.

To highlight the problem, the designers of the campaign created a new kind of medicine (pill) made from the active substances extracted from the water polluted by the pharmaceutical factories.

Omnicom PR Group France’s Vasileios Vrakas, Account Manager, Digital & PR as well as an ICCO Next-Gen PR World Cup finalist

The pills were sent to politicians together with a medication package insert that states what was found in the water, what the effects are on people’s health, and what needed to be done for better regulation of the industry.

The campaign was highlighted in Sweden’s and Europe’s biggest news outlets and won first place at Eurobest 2020 Awards.

Q: What does being creative mean to you?

Maria & Vasileios: Creativity is getting people to see things with fresh new eyes. Just like an artist would do. It involves changing the way things are offered to the public’s eye, by altering their properties or dimensions, getting things out from their usual context or questioning social standards.

Q: Favourite social media account to follow?

Maria& Vasileios: Creapills on twitter, LinkedIn, Instagram… Innovative ideas, original campaigns and art: everything we need to boost our creativity.

 

The official winners of the 2021 PR World Cup finals will be announced on October 21st, across all ICCO platforms.

Julia Kurbatova & Valeriya Yudina – ICCO Next-Gen PR World Cup Finalists from Russia

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Julia Kurbatova and Valeriya Yudina form one of the eleven teams from around the globe currently participating in the 5 day long, ICCO Next-Gen PR World Cup finals. As the competition period comes to a close today, October 18th, we wanted to take some time out to congratulate these talented finalists for making it to this stage. Over the last 5 days, all teams have worked to create and film a video pitch of an original campaign for a brief set by think tank, the International SOS Foundation. 

As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. In a meantime, join us as we get to know just a little bit more about team Russia.

Julia Kurbatova, team Russia’s ICCO Next-Gen PR World Cup Finalist

Julia Kurbatova,

Elefante Porter Novelli 

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Julia: I feel an unconditional love to my profession. I treat each project like my own child, so every project is special to me in their own way, because a piece of my soul is inside each of my campaigns.

Q: What does being creative mean to you?

Julia: For me, being creative means seeing the world from your own angle, filling everything with your own meanings, and being able to translate your vision and meanings to everyone.

Q: Favourite social media account to follow?

Julia: I really love popular now accounts in Telegram (Telegram is a popular messenger in Russia with it being about news from various spheres) like Русский маркетинг.

Valeriya Yudina, ICCO Next-Gen PR World Cup Finalist

Valeriya Yudina, 

Elefante Porter Novelli

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Valeriya: I am proud of all my projects and campaign. We offer and execute a various tools and decisions for our clients. Of course, each campaign is unique. Nevertheless, there is something special about each of them.

Q: What does being creative mean to you?

Valeriya: Creative is unexpected insight for me

Q: Favourite social media account to follow?

Valeriya: I follow many social media accounts. The most interesting is Ruthless PR specialist in Telegram (Telegram is a popular messenger in Russia. The audience of Telegram is more than 600 million people around the world. After the global bug with WhatsApp, Facebook and Instagram early last week, the audience has grown by 70 million people). This account is about PR sphere, interesting cases, and marketing news.

 

The results of the 2021 PR World Cup will be announced on October 21st, across all ICCO platforms.

Workplace Mental Wellbeing Audit 2021: Francis Ingham Forward

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Francis Ignham, PRCA Director General

The Public Relations and Communications Association (PRCA), Opinium Research and The Chartered Institute of Public Relations (CIPR) have published new research on the state of mental health in the UK industry. PRCA Director General Francis Ingham reflects on the findings and shares his own battle with mental health.

I thought long and hard about what to say in this foreword. And after a great deal of hesitation, I reached the conclusion that honesty was best. So here goes…

I have suffered from appalling mental health my whole life. Frequent bouts of depression; destructive and pointless anxiety; an underlying lack of confidence. All of which I’ve hidden from almost everybody.

Why do I say this now having kept quiet about it for decades? Because it would be disingenuous to do otherwise given the content of this report, and given the recommendations it makes, particularly about the need for candour.

Covid threw a powerful spotlight on mental health. I have never before had so many conversations about how people were feeling. And they were honest conversations, not the ‘Oh fine thanks. How about you?’ type. That’s one positive of Covid, and I can’t see it going away.

This report delivers data on where we are, and recommendations on what we should do. Some of its findings -such as nine out of ten practitioners have suffered mental ill health over the past year- are shocking. Others -such as three out of four have found their workplace to be supportive- are very welcome.

The four recommendations are simple, sensible, and sound. You shouldn’t feel guilty because you’re feeling unwell. You definitely should talk about the issue. We need to take better care of ourselves, and for many, that’s about workload. And where hybrid working works well, keep on with it -we’ve certainly embraced it at the PRCA and ICCO: some people like working from an office -cool. Some people like working from home -that’s cool too. Most people like a mix.

For many of us, this has been the most stressful, challenging period of our lives. Many people have been broken by it. Even more have come close to breaking point. But every crisis is a catalyst for change, whether for the better or for the worse. If we embrace the recommendations made here, then that change can definitely be for the better.

Csenge Maller & Gerda Scheirich, Hungary’s ICCO Next-Gen PR World Cup Finalists

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The finals of the ICCO Next Generation PR World Cup will be underway this Wednesday, October 13th. Having won the local PR cup in Hungary, Gerda Scheirich and Csenge Maller are set to compete against 10 other teams in the final round of the inaugural event. Join us as we get to know two of Hungary’s trailblazing young PR professionals.

Gerda Scheirich, PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Gerda Scheirich

PR Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

My favorite campaign I worked on is ”rEGGelem* campaign” (*reggelem means ‘My Morning’ or in a creative way: ‘BrEGGfast’). The Hungarian Egg Association’s CSR campaign, rEGGelem, that is a school program launched in 2019, emphasizes the importance of having breakfast for young people. But it could not continue within the usual school framework due to the pandemic. Therefore, we proposed that the program should move to social media platforms, including TikTok, which is the most dynamically developing platform in Hungary and globally.

 

What does being creative mean to you?
For me, being creative means being able to solve a problem in a unique way. And as a result, creating something valuable that has a positive impact on others: making them laugh, think, take action or “simply” making their life better.

 

Favourite social media account to follow?

Gulyás Lídia  and Formula 1 official Instagram page.

 

 

Csenge Maller, Junior PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Csenge Maller

Junior Public Relations Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

One of my favorite campaigns is related to support premature babies. It included among others expert interviews, media and influencer collaborations,  and also a strong online presence. This theme always warms my heart.

 

What does being creative mean to you?
For me, being creative means to create something unique that grabs attention and leaves a lasting mark in people.

 

Favourite social media account to follow?

Neubeller Réka. I’m impressed by her thoughts, style and perspective on life.

 

To read more about the competition, click here.

ICCO Next-Gen PR World Cup Finalists – Onyeka Iyoha & Hameed Olanrewaju

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Last week, it was announced that Modion Communication’s Onyeka Iyoha and Hameed Olanrewaju won the PR World Cup regionals in Africa and are set to compete globally against 10 other teams from October 13th to October 18th, in the ICCO’s Next Generation PR World Cup. Now it’s time to get to know our finalists!

Onyeka Iyoha, Research Executive/Data Analyst at Modion Communications & ICCO Next-Gen PR World Cup Finalist

Onyeka Iyoha

Research Executive/Data Analyst at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

For me PR is essentially a storytelling and image-shaping tool and the best campaign I have had the opportunity to be a part of is the disruptive #Gokada2.0 campaign by Modion Communications. Our team successfully reshaped the image of the Gokada brand and re-instated public goodwill. The campaign also elevated and repositioned the brand as safe for commute, tech led and customer first. #Godaka2.0 was not only impactful but clenched a Diamond Sabre Award as best Crisis Comms Campaign in 2020.

 

What does being creative mean to you?

Being creative means executing a concept that has never been done or developing a campaign in a different approach from the norm.

Favourite social media account to follow?

Food Network on Instagram

 

Hameed Olanrewaju, Head of Innovation & Insights at Modion Communications & 2021 Next-Gen PR World Cup finalist

Hameed Olanrewaju

Head of Innovation & Insights at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

I love the very talked about See Finish teaser campaign for Leadway Assurance, but my all-time favourite campaign is #DeterminedDele also by Modion Communications. The determination of Dele Fathia a schoolgirl who was pictured doing her homework at night with the illumination from an ATM facility exemplifies the Nigerian can do spirit and is worthy of reward. It is pure genius by Modion Communications to have conceptualised an award-winning PR strategy for Lumos Nigeria to improve Dele’s living conditions by installing a free solar power system in her home in less than 48 hours. The campaign is very touching, highly relatable and depicts the power of using one person’s story to illuminate a broader social issue.

What does being creative mean to you?

Creativity for me is an idea or concept that improves the way we live our lives. One of the core reasons I find #DeterminedDele campaign creative and alluring.

Favourite social media account to follow?

Mercedes-Benz on Instagram

 

The outcome of the finals will be announced on October 21st.

To read more about the competition, click here.

Iknoor Kaur & Neha Chandra, ICCO Next Generation PR World Cup Finalists

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Get to know Iknoor Kaur and Neha Chandra, who won first place at the local PR cup in India. The duo will go on to compete against 10 other teams, from October 13th to October 18th, in the ICCO’s Next Generation PR World Cup finals.

To read more about the competition, click here.

Iknoor Kaur

Corporate Brand & Communications Lead at SPAG Asia

 

Iknoor Kaur, Corporate Brand & Communications Lead at the Strategic Partners Group Asia & 1st place winner of the PCRAI PR World Cup

What’s your favourite PR campaign that you’ve been involved in or have seen?
A campaign close to my heart is Mission Medicine: Delivering Life – a campaign for Indian Pharmaceutical Alliance during the pandemic in June 2020. Amidst the ongoing COVID- 19 pandemic, the agency created a campaign that showcased technical expertise as well as the emotional drivers behind the pharmaceutical industry. It was an integrated (PR & Digital) campaign that celebrated unseen heroes, not only doctors but also those behind the scenes involved in the supply chain as they work tirelessly to ensure that medicines reach us all on time, in the toughest of times.

The 360-degree integrated nature of the campaign clicked with me. The campaign was driven through a series of videos entailing the stories that shed light on the challenges faced by the pharma employees – right from manufacturers to logisticians and pharmacists as a result of the lockdown. The messaging was supported by a systematic PR campaign which created an all-round impact.

I believe in this rapidly changing world of today, integrated communications plays a crucial role. Moreover, cause-related and purpose driven campaigns hold way more impact and connect with audiences at a much deeper level. For me, it’ll always be those campaigns that’ll leave a mark.

         

What does being creative mean to you?
Creativity is all about looking within and going with the flow. I don’t think creativity is something that can be learnt. It’s a soft skill that needs nurturing. It’s almost a mindset, in my opinion. An ability to constantly unlearn and learn, to be aware, mindful, open to change and ever evolving; where every new idea is an opening into a new possibility. A creative world is a world without limits.

Favourite social media account to follow?

It’s tough to pick only one, but I think I’ll go with Kunal Shah on Twitter.

 

 

Neha Chandra

Senior Account Executive at SPAG Asia

 

Neha Chandra, Senior Account Executive at SPAG & 1st place winner at the 2021, PCRAI PR World Cup

What’s your favourite PR campaign that you’ve been involved in or have seen?
My favourite would be Medela’s Back to Work campaign. Medela, a breast pump and nursing accessories manufacturer, had found that many Indian women either gave up breastfeeding when they went back to work or quit their jobs when they gave birth. They took to PR to solve this unique challenge. Medela conducted a survey to study trends on maternity leave, breastfeeding practices, and work-life balance for a new mother and the results showed that nearly 42% of working mothers quit breastfeeding due to the inability to manage work and motherhood. The survey results also showed that many women didn’t know how to use breast pumps. An integrated communications campaign was designed to educate mothers on using Medela’s products through a mix of on-ground activities, video storytelling, blogger engagement, print and broadcast outreach and social media in an engaging and relatable way. Encouraging the dialogue further were the Medela Experts and the Lactoclave – a series of webinars designed for experience sharing.

I have always been passionate about healthcare communication and the power PR holds in changing the narrative, and so when I came across this campaign I knew there was something so new and refreshing about it. In India, breastfeeding is still seen as an under the covers act and women often get ogled at for feeding their children in public.  Breastfeeding in itself is such a taboo topic so when the conversation started on encouraging women to go back to work, once they feel fit and creating a suitable environment for them, it was bound to catch eyeballs. The campaign showed that while biologically, mothers are responsible for carrying and delivering the baby, taking care of the baby then on must be a shared responsibility. Women should not feel like they have to give up their passion professionally to take care of their baby. And that actually paved way for the next campaign I got to work on with Medela.

What does being creative mean to you?
Being creative means to let loose, to eliminate any bias/pre conceived notion you may hold, to not be afraid to question, and not be afraid to be questioned, to let your imagination run wild.

Favourite social media account to follow?

Tough one. At present I am immersed in healthcare content created by doctor influencers so I would say @dr_cuterus, who talks about everything we should have learnt in sex ed at school.

 

The winners Of  the PR World Cup will be announced on October 21st.

ICCO announces new Regional Presidents

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ICCO is pleased to announce that five Regional Presidents have been appointed, who will represent the recently formed Regional Boards covering Europe, Americas, Middle East, Africa and Asia.
 
The following candidates were elected by the ICCO Global Board of Management:
 
Europe: Juergen H. Gangoly, Managing Partner, The Skills Group; Vice President, Public Relations Verband Austria (PRVA)
 
Americas: Aaron Kwittken, Global Chairman & CEO, Kwittken; Board Director, PR Council
 
Middle East: Loretta Ahmed, CEO, Middle East, Africa & Turkey, Grayling; Chairman, PRCA MENA
 
Africa: Bridget Von Holdt, Executive Director, Glasshouse Communication Management; representative of the Public Relations Institute of Southern Africa (PRISA)
 
Asia Pacific: Nitin Mantri, CEO, Avian Media; President, Public Relations Consultants Association of India (PRCAI)
 
The Regional Presidents will join the Global Executive Committee, comprised of the Global President, Vice President, Treasurer, immediate Past President, the Regional Presidents, and the Chief Executive.
 
The new structure, announced at the Global ICCO PR Summit in Oxford in September, aims to ensure that all regionals, organisations and individuals represented by ICCO can create and develop their own voice for the benefit of the regional and global PR and communications industry.
 
Commenting on the new structure, ICCO President Maxim Behar said: “All regions from now on will be represented in the ICCO Global Executive Committee. But not only that; elected Regional Presidents are great professional colleagues and widely known PR experts and we do believe that their input into ICCO’s management will be significant. We all look forward to working together to strengthen ICCO’s position as the largest global PR community.”
 
Juergen H. Gangoly, newly appointed Regional President – Europe said: “With ICCO’s new regional structure in Europe, we have the goal to further grow the organisation and make the voice of Europe’s PR industry even more heard by the public. We will intensify ICCO’s relations to European institutions and to partner organisations in the wider communications industry all over Europe. Supporting cross-border co-operation amongst our members from training and educational activities to business and information services will be part of ICCO’s working programme in Europe for the coming years.”
 
Aaron Kwittken, ICCO Regional President – Americas said: “I am looking forward to working with my colleagues around the world to better promote cross-border collaboration and conversation around a compelling point of view on our role in an increasingly digital world without agency borders.”
 
Loretta Ahmed, ICCO Regional President – Middle East said: ““As we continue to evolve our agencies and what we do on behalf of our clients, we must also do so with one eye on the rest of the world. That connection, especially for a region emerging as fast as the Middle East is critical. I’m honoured to be elected President for ICCO in the Middle East. Having lived in the region for four years I continue to see communications consultancies delivering world class campaigns and ICCO provides another platform for recognition on all that the Middle East PR sector is achieving.”
 
Bridget Von Holdt, ICCO Regional President – Africa said: “Africa tends to be the forgotten continent, yet is identified as a focal growth point for so many international companies. As the Regional President, I will use the ICCO platform to position Africa and the agencies represented on the continent as strategic partners, as innovative and of course as the experts within the region.”
 
Nitin Mantri, representing Asia Pacific as Regional President, said: “ICCO has been making giant strides in elevating the public relations profession, and now with the regional bodies there will be greater consistency in communications standards across the world. The aim would be to encourage discussions on the issues facing the industry and sharing the best practices across this region to elevate ICCO’s role in Global public relations.”
 
About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations, agencies and networks in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

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