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Sophie Webster & Elliot Payne, UK’s ICCO PR World Cup Finalists

Boldspace’s Sophie Webster and Elliot Payne are the UK’s finalist duo in the 5 day long, ICCO Next-Gen PR World Cup finals. As the competition period comes to a close today, October 18th, we are taking some time out to highlight these talented young PR professionals

Sophie E. Webster, Junior Creative at Boldspace and ICCO Next-Gen PR World Cup Finalist

from around the world for making it to this stage.

Over the last 5 days, all teams have worked to create and film a video pitch of an original campaign for a brief set by think tank, the International SOS Foundation. As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. But for now, we’re getting to know a little bit more about Sophie and Elliot in this joint round of Q&A.

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Sophie & Elliot: Our favourite campaign we’ve most recently worked on at Boldspace is for Fridays called Celebrate the Game. We really enjoyed this as it challenged the stigma surrounding women’s football in an engaging way, by taking hate from behind a screen, and turning it into respect on the pitch. It really said a lot about attitudes to women’s football, attitudes which we want to change.

Q: What does being creative mean to you?

Eliot Payne, Junior Creative at Boldspace and 1/2 of Team UK’s Next-Gen PR World Cup finalists

Sophie & Elliot: For us, being creative means not only seeing a problem from one angle but flipping it around and looking at it from every point possible. It’s about letting your mind wander but knowing when it’s time to start heading back.

Q: Favourite social media account to follow?

Sophie & Elliot: We are both massive fans of Aldi’s Twitter account. They are pros at reacting creatively and show how a brand’s voice can be fun and engaging – even if it’s just where you go for your weekly shop.

 

Official winners of the inaugural ICCO Next-Gen PR World Cup finals will be announced on October 21st, 2021, across all ICCO digital platforms. Stay tuned!

Csenge Maller & Gerda Scheirich, Hungary’s ICCO Next-Gen PR World Cup Finalists

The finals of the ICCO Next Generation PR World Cup will be underway this Wednesday, October 13th. Having won the local PR cup in Hungary, Gerda Scheirich and Csenge Maller are set to compete against 10 other teams in the final round of the inaugural event. Join us as we get to know two of Hungary’s trailblazing young PR professionals.

Gerda Scheirich, PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Gerda Scheirich

PR Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

My favorite campaign I worked on is ”rEGGelem* campaign” (*reggelem means ‘My Morning’ or in a creative way: ‘BrEGGfast’). The Hungarian Egg Association’s CSR campaign, rEGGelem, that is a school program launched in 2019, emphasizes the importance of having breakfast for young people. But it could not continue within the usual school framework due to the pandemic. Therefore, we proposed that the program should move to social media platforms, including TikTok, which is the most dynamically developing platform in Hungary and globally.

 

What does being creative mean to you?
For me, being creative means being able to solve a problem in a unique way. And as a result, creating something valuable that has a positive impact on others: making them laugh, think, take action or “simply” making their life better.

 

Favourite social media account to follow?

Gulyás Lídia  and Formula 1 official Instagram page.

 

 

Csenge Maller, Junior PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Csenge Maller

Junior Public Relations Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

One of my favorite campaigns is related to support premature babies. It included among others expert interviews, media and influencer collaborations,  and also a strong online presence. This theme always warms my heart.

 

What does being creative mean to you?
For me, being creative means to create something unique that grabs attention and leaves a lasting mark in people.

 

Favourite social media account to follow?

Neubeller Réka. I’m impressed by her thoughts, style and perspective on life.

 

To read more about the competition, click here.