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Sophie Webster & Elliot Payne, UK’s ICCO PR World Cup Finalists

Boldspace’s Sophie Webster and Elliot Payne are the UK’s finalist duo in the 5 day long, ICCO Next-Gen PR World Cup finals. As the competition period comes to a close today, October 18th, we are taking some time out to highlight these talented young PR professionals

Sophie E. Webster, Junior Creative at Boldspace and ICCO Next-Gen PR World Cup Finalist

from around the world for making it to this stage.

Over the last 5 days, all teams have worked to create and film a video pitch of an original campaign for a brief set by think tank, the International SOS Foundation. As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. But for now, we’re getting to know a little bit more about Sophie and Elliot in this joint round of Q&A.

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Sophie & Elliot: Our favourite campaign we’ve most recently worked on at Boldspace is for Fridays called Celebrate the Game. We really enjoyed this as it challenged the stigma surrounding women’s football in an engaging way, by taking hate from behind a screen, and turning it into respect on the pitch. It really said a lot about attitudes to women’s football, attitudes which we want to change.

Q: What does being creative mean to you?

Eliot Payne, Junior Creative at Boldspace and 1/2 of Team UK’s Next-Gen PR World Cup finalists

Sophie & Elliot: For us, being creative means not only seeing a problem from one angle but flipping it around and looking at it from every point possible. It’s about letting your mind wander but knowing when it’s time to start heading back.

Q: Favourite social media account to follow?

Sophie & Elliot: We are both massive fans of Aldi’s Twitter account. They are pros at reacting creatively and show how a brand’s voice can be fun and engaging – even if it’s just where you go for your weekly shop.

 

Official winners of the inaugural ICCO Next-Gen PR World Cup finals will be announced on October 21st, 2021, across all ICCO digital platforms. Stay tuned!

Csenge Maller & Gerda Scheirich, Hungary’s ICCO Next-Gen PR World Cup Finalists

The finals of the ICCO Next Generation PR World Cup will be underway this Wednesday, October 13th. Having won the local PR cup in Hungary, Gerda Scheirich and Csenge Maller are set to compete against 10 other teams in the final round of the inaugural event. Join us as we get to know two of Hungary’s trailblazing young PR professionals.

Gerda Scheirich, PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Gerda Scheirich

PR Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

My favorite campaign I worked on is ”rEGGelem* campaign” (*reggelem means ‘My Morning’ or in a creative way: ‘BrEGGfast’). The Hungarian Egg Association’s CSR campaign, rEGGelem, that is a school program launched in 2019, emphasizes the importance of having breakfast for young people. But it could not continue within the usual school framework due to the pandemic. Therefore, we proposed that the program should move to social media platforms, including TikTok, which is the most dynamically developing platform in Hungary and globally.

 

What does being creative mean to you?
For me, being creative means being able to solve a problem in a unique way. And as a result, creating something valuable that has a positive impact on others: making them laugh, think, take action or “simply” making their life better.

 

Favourite social media account to follow?

Gulyás Lídia  and Formula 1 official Instagram page.

 

 

Csenge Maller, Junior PR Consultant at Open Communications & ICCO Next-Gen PR World Cup Finalist

Csenge Maller

Junior Public Relations Consultant at Open Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

One of my favorite campaigns is related to support premature babies. It included among others expert interviews, media and influencer collaborations,  and also a strong online presence. This theme always warms my heart.

 

What does being creative mean to you?
For me, being creative means to create something unique that grabs attention and leaves a lasting mark in people.

 

Favourite social media account to follow?

Neubeller Réka. I’m impressed by her thoughts, style and perspective on life.

 

To read more about the competition, click here.

Inaugural PR World Cup Finalists Announced!

Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month.

To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges.

The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days to put together a five-minute recorded video pitch, which will then be judged by a panel comprised of PR experts from around the world.

Rob Morbin, ICCO Deputy Chief Executive said:

“One of ICCO members’ priorities is to ensure the pipeline of PR talent is nurtured and that we support the next generation of global creative thinkers and internationally minded PR professionals. Winners from different associations across the Americas, Africa, Asia, Europe and the Middle East have done incredibly well to win, and the next stage will be even tougher!”

The winner being announced on 21st October.

The full list of finalists:

Name Agency Team/ Country ICCO Association
Nina Kenakkala Novart Oy Finland MTL
Vilma Suokko Lehto Group Ojy Finland MTL
Maria da Silva Agence Proches France SCRP
Vasileios Vrakas (learn more about team France here) Omnicom PR Group France France SCRP
Gerda Scheirlich Opencom Hungary HUPRA
Csenge Miller (Lear more about team Hungary here) Opencom Hungary HUPRA
Iknoor Kaur SPAG Asia India PRCAI
Neha Chandra (Learn more about team India here) SPAG Asia India PRCAI
Flavia Perricone Omnicom Italy Italy UNA
Ludovica Marchese Omnicom Italy Italy UNA
Jessica Openheim Porter Novelli Mexico Mexico PRCA Americas
Leticia Villegas (Learn more about team Mexico here) Porter Novelli Mexico Mexico PRCA Americas
Hameed Olanrewaju Modion Comms Nigeria APRA/ PRCA Africa Network
Onyeka Iyoha (Learn more about team Nigeria here) Modion Comms Nigeria APRA/ PRCA Africa Network
Valeriya Yudina Elefante Porter Novelli Russia PRCA Russia
Julia Kurbatova (Learn more about team Russia here) Elefante Porter Novelli Russia PRCA Russia
Heather Seet Mutant Communications Singapore PRCA Asia Pacific
Victoria Brown (Learn more about team Singapore here) Mutant Communications Singapore PRCA Asia Pacific
Sweta Fernandes (Lear more about Sweta here) Golin MENA UAE PRCA Middle East and North Africa
Hazem Beshr Golin MENA UAE PRCA Middle East and North Africa
Elliot Payne Boldspace UK PRCA UK
Sophie Webster (Learn more about Team UK here) Boldspace UK PRCA UK

Events

Next Generation PR World Cup – Finals

The ICCO Next Generation PR World Cup is back! PR professionals under 35 will compete in the global competition which takes from 7th November to 10th November.

ICCO is committed to nurturing and promoting the next generation of talent in PR. Sourcing and retaining top talent is something that ICCO members battle with every day, no matter what region of the world they are based. The Next Generation PR World Cup offers a fresh opportunity for talented young, PR professionals to shine.

Entry criteria
– Both team members must be under the age of 35 as of 1st July 2022.
– Agency, in-house, and freelance professionals are all welcome to compete (no restrictions, also team members do not need to be from the same organisation).
– All teams must be made up of two people

Qualification
The PR World Cup is a global competition. To qualify to compete, participants must have either won national/ regional PR World Cup rounds or have been nominated by a national/ regional association through existing competitions and other merits. (If your local or regional association is running a PR World Cup competition, please let us know)

National Competitions are running from 18th July to 28th October. The deadline to enter a team for the global competition/ finals is 31st October.
(For information on how to compete, please ask your local PR association or contact ICCO directly at support@iccopr.com)


Final Competition, 7th – 10th November

– National and Regional PR associations are only allowed to submit one team
– Finalists will be given a detailed brief, set by a global NGO.
– Teams must submit a deck of no more than 10 slides by the stated deadline. Included in the deck must be a 150 word summary of your creative campaign idea.
– Teams must submit a 3-5 minute-long video explaining their creative campaign idea to deliver the brief. Your video must include details about the approach, strategy and execution of your team’s idea. See “The World Cup Submission” below.
– Deadline to enter into the Global PR World Cup is October 31st, 2022

Click the link below for additional competition guidelines and to learn more about last year’s ICCO Next Generation PR World Cup winners and judges.

Learn More

ICCO University PR World Cup Competition

The ICCO University PR World Cup

The ICCO University PR World Cup is a PRCA led initiative for university students aspiring to work in the PR industry a chance to shine. 

What is the ICCO University PR World Cup?
In teams of two, participants will work together to invent a PR campaign that demonstrates a comprehensive understanding of a brief which will be set by a chosen NGO (TBA) and meets all their detailed requirements. Campaigns will be submitted to a list of international judges (academics and PR professionals) who will, using a scoring system, select a winning campaign.

What do you need to consider?
– The competition is open to all Universities (members and non-PRCA members)
– Teams to be made up of two students (open to all undergraduate students) with one mentor from PRCA/ICCO’s NextGen Groups.
– Mentors must commit to 1 chat before briefing and 2 chats during the 48-hour competition
– One team maximum per university.
– Ensure availability for the week of 14th November.
– Judges will be a combination of academics and practitioners

 

Cost to compete?
– Participation in the The ICCO University PR World Cup is free.


Prizes?

– Internship with a leading agency in their local city (F2F or virtual internship)
– Feature interview on ICCO and PRCA websites, appearance on industry podcast, and name headlined in member newsletters (more than 10,000 PR professionals subscribed)
– Free tickets to PRCA Virtual International Summit 2023

 

To learn more about the ICCO University PR World Cup, please click the button below.

Learn More

Next Generation PR World Cup – Nationals and Regionals

The Next-Generation PR World Cup is back!
National and Regional competitions are set to run from 18th July to 28th October, 2022.

Winners of the local and regional PR World Cup competitions will advance to the global finals (The ICCO Next-Gen PR World Cup) where they will compete with PR talent from all over the world.

Who can compete in the finals?

To qualify to compete in the finals, participants must have either won at the national/ regional level of the Next Generation PR World Cup competition or have been nominated by a national/ regional association through existing competitions and other merits.

Please note, participants must be 35-years-old or younger to compete.

When is the ICCO Next-Generation PR World Cup finals?

National and Regional competitions are currently running from 18th July to 28th October. The deadline for teams to be submitted into the finals is 31st October, 2022. The finals will run from 7th – 10th November.

To find out about PR World Cup national and regional rounds happening in your country or region please ask your local PR association or contact ICCO directly at support@iccopr.com.

Here are some additional resources to learn more about last year’s inaugural ICCO Next Generation Competition:
Learn more about the Finalists 
Winners 
Winners and Finalist Submissions

For more details about the global competition scheduled for 7th – 10th November, including the eligibility criteria, competition format and submission guidelines, click the link below.

Learn More