Next Generation PR World Cup – Finals

The ICCO Next Generation PR World Cup is back! PR professionals under 35 will compete in the global competition which takes from 7th November to 10th November.

ICCO is committed to nurturing and promoting the next generation of talent in PR. Sourcing and retaining top talent is something that ICCO members battle with every day, no matter what region of the world they are based. The Next Generation PR World Cup offers a fresh opportunity for talented young, PR professionals to shine.

Entry criteria
– Both team members must be under the age of 35 as of 1st July 2022.
– Agency, in-house, and freelance professionals are all welcome to compete (no restrictions, also team members do not need to be from the same organisation).
– All teams must be made up of two people

The PR World Cup is a global competition. To qualify to compete, participants must have either won national/ regional PR World Cup rounds or have been nominated by a national/ regional association through existing competitions and other merits. (If your local or regional association is running a PR World Cup competition, please let us know)

National Competitions are running from 18th July to 28th October. The deadline to enter a team for the global competition/ finals is 31st October.
(For information on how to compete, please ask your local PR association or contact ICCO directly at

Final Competition, 7th – 10th November

– National and Regional PR associations are only allowed to submit one team
– Finalists will be given a detailed brief, set by a global NGO.
– Teams must submit a deck of no more than 10 slides by the stated deadline. Included in the deck must be a 150 word summary of your creative campaign idea.
– Teams must submit a 3-5 minute-long video explaining their creative campaign idea to deliver the brief. Your video must include details about the approach, strategy and execution of your team’s idea. See “The World Cup Submission” below.
– Deadline to enter into the Global PR World Cup is October 31st, 2022

Click the link below for additional competition guidelines and to learn more about last year’s ICCO Next Generation PR World Cup winners and judges.

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ICCO University PR World Cup Competition

The ICCO University PR World Cup

The ICCO University PR World Cup is a PRCA led initiative for university students aspiring to work in the PR industry a chance to shine. 

What is the ICCO University PR World Cup?
In teams of two, participants will work together to invent a PR campaign that demonstrates a comprehensive understanding of a brief which will be set by a chosen NGO (TBA) and meets all their detailed requirements. Campaigns will be submitted to a list of international judges (academics and PR professionals) who will, using a scoring system, select a winning campaign.

What do you need to consider?
– The competition is open to all Universities (members and non-PRCA members)
– Teams to be made up of two students (open to all undergraduate students) with one mentor from PRCA/ICCO’s NextGen Groups.
– Mentors must commit to 1 chat before briefing and 2 chats during the 48-hour competition
– One team maximum per university.
– Ensure availability for the week of 14th November.
– Judges will be a combination of academics and practitioners


Cost to compete?
– Participation in the The ICCO University PR World Cup is free.


– Internship with a leading agency in their local city (F2F or virtual internship)
– Feature interview on ICCO and PRCA websites, appearance on industry podcast, and name headlined in member newsletters (more than 10,000 PR professionals subscribed)
– Free tickets to PRCA Virtual International Summit 2023


To learn more about the ICCO University PR World Cup, please click the button below.

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