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ICCO Next-Gen PR World Cup Finalists – Onyeka Iyoha & Hameed Olanrewaju

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Last week, it was announced that Modion Communication’s Onyeka Iyoha and Hameed Olanrewaju won the PR World Cup regionals in Africa and are set to compete globally against 10 other teams from October 13th to October 18th, in the ICCO’s Next Generation PR World Cup. Now it’s time to get to know our finalists!

Onyeka Iyoha, Research Executive/Data Analyst at Modion Communications & ICCO Next-Gen PR World Cup Finalist

Onyeka Iyoha

Research Executive/Data Analyst at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

For me PR is essentially a storytelling and image-shaping tool and the best campaign I have had the opportunity to be a part of is the disruptive #Gokada2.0 campaign by Modion Communications. Our team successfully reshaped the image of the Gokada brand and re-instated public goodwill. The campaign also elevated and repositioned the brand as safe for commute, tech led and customer first. #Godaka2.0 was not only impactful but clenched a Diamond Sabre Award as best Crisis Comms Campaign in 2020.

 

What does being creative mean to you?

Being creative means executing a concept that has never been done or developing a campaign in a different approach from the norm.

Favourite social media account to follow?

Food Network on Instagram

 

Hameed Olanrewaju, Head of Innovation & Insights at Modion Communications & 2021 Next-Gen PR World Cup finalist

Hameed Olanrewaju

Head of Innovation & Insights at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

I love the very talked about See Finish teaser campaign for Leadway Assurance, but my all-time favourite campaign is #DeterminedDele also by Modion Communications. The determination of Dele Fathia a schoolgirl who was pictured doing her homework at night with the illumination from an ATM facility exemplifies the Nigerian can do spirit and is worthy of reward. It is pure genius by Modion Communications to have conceptualised an award-winning PR strategy for Lumos Nigeria to improve Dele’s living conditions by installing a free solar power system in her home in less than 48 hours. The campaign is very touching, highly relatable and depicts the power of using one person’s story to illuminate a broader social issue.

What does being creative mean to you?

Creativity for me is an idea or concept that improves the way we live our lives. One of the core reasons I find #DeterminedDele campaign creative and alluring.

Favourite social media account to follow?

Mercedes-Benz on Instagram

 

The outcome of the finals will be announced on October 21st.

To read more about the competition, click here.

Inaugural PR World Cup Finalists Announced!

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Eleven countries will compete for gold in the first ever ICCO Next Generation PR World Cup Final later this month.

To qualify for the global final, contestants had to win a national or regional competition, overseen by their local ICCO PR association. In each national competition, participants fulfilled a brief set by a local charity in less than 48 hours. The winning pitch was then determined by a panel of judges.

The final will take place virtually between 13th and 18th October. Answering a global charity’s brief, participants will have five days to put together a five-minute recorded video pitch, which will then be judged by a panel comprised of PR experts from around the world.

Rob Morbin, ICCO Deputy Chief Executive said:

“One of ICCO members’ priorities is to ensure the pipeline of PR talent is nurtured and that we support the next generation of global creative thinkers and internationally minded PR professionals. Winners from different associations across the Americas, Africa, Asia, Europe and the Middle East have done incredibly well to win, and the next stage will be even tougher!”

The winner being announced on 21st October.

The full list of finalists:

Name Agency Team/ Country ICCO Association
Nina Kenakkala Novart Oy Finland MTL
Vilma Suokko Lehto Group Ojy Finland MTL
Maria da Silva Agence Proches France SCRP
Vasileios Vrakas (learn more about team France here) Omnicom PR Group France France SCRP
Gerda Scheirlich Opencom Hungary HUPRA
Csenge Miller (Lear more about team Hungary here) Opencom Hungary HUPRA
Iknoor Kaur SPAG Asia India PRCAI
Neha Chandra (Learn more about team India here) SPAG Asia India PRCAI
Flavia Perricone Omnicom Italy Italy UNA
Ludovica Marchese Omnicom Italy Italy UNA
Jessica Openheim Porter Novelli Mexico Mexico PRCA Americas
Leticia Villegas (Learn more about team Mexico here) Porter Novelli Mexico Mexico PRCA Americas
Hameed Olanrewaju Modion Comms Nigeria APRA/ PRCA Africa Network
Onyeka Iyoha (Learn more about team Nigeria here) Modion Comms Nigeria APRA/ PRCA Africa Network
Valeriya Yudina Elefante Porter Novelli Russia PRCA Russia
Julia Kurbatova (Learn more about team Russia here) Elefante Porter Novelli Russia PRCA Russia
Heather Seet Mutant Communications Singapore PRCA Asia Pacific
Victoria Brown (Learn more about team Singapore here) Mutant Communications Singapore PRCA Asia Pacific
Sweta Fernandes (Lear more about Sweta here) Golin MENA UAE PRCA Middle East and North Africa
Hazem Beshr Golin MENA UAE PRCA Middle East and North Africa
Elliot Payne Boldspace UK PRCA UK
Sophie Webster (Learn more about Team UK here) Boldspace UK PRCA UK
ICCO logo

ICCO to launch international Partner University Programme

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The International Communications Consultancy Organisation (ICCO) has announced the launch of an international Partner University Programme.

The scheme aims to bridge the gap between academia and PR and communications practitioners on a global scale.

ICCO plans to engage with international universities that offer PR and communications qualifications, providing students, academic staff, and communications teams free online training in practical PR skills, and promoting international work placements and student exchanges across the network.

The organisation will also work alongside university bodies to offer research and speaking opportunities for leading academics, publish international thought leadership, and provide access to global award-winning campaigns and case studies.

The programme will lay the groundwork at an annual event that facilitates structured discussion on the future of our industry, providing senior academics and senior practitioners with a formal platform for debate.

Francis Ingham, Chief Executive, ICCO, said: “As a firm believer that we have more to do in building a bridge between practitioners and academics, I’m pleased to announce the launch of the ICCO Partner University Programme. I believe that the time is right for this to be an international focus. I hope that all parts of our industry are willing to take part – we will all be better at what do we as a result, and it will enable our industry to move forward more quickly and decisively.”

Sue Wolstenholme, Managing Director, Ashley Public Relations Ltd, said: “Academics and practitioners in our field sometimes regard each other with a mixture of confusion and even suspicion, usually borne out of misunderstanding. However, they all want the best futures for the students in the subjects that come together under the PR and communication umbrella. This wise initiative by ICCO provides an opening into both worlds to augment knowledge and provide practical insights into becoming a professional, with those futures firmly in mind.”

Universities and practitioners that are interested in getting involved in the Partner University Programme should contact Sue Wolstenholme on ashley1@ashley-pr.co.uk.

ICCO announces new Regional Presidents

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ICCO is pleased to announce that five Regional Presidents have been appointed, who will represent the recently formed Regional Boards covering Europe, Americas, Middle East, Africa and Asia.
 
The following candidates were elected by the ICCO Global Board of Management:
 
Europe: Juergen H. Gangoly, Managing Partner, The Skills Group; Vice President, Public Relations Verband Austria (PRVA)
 
Americas: Aaron Kwittken, Global Chairman & CEO, Kwittken; Board Director, PR Council
 
Middle East: Loretta Ahmed, CEO, Middle East, Africa & Turkey, Grayling; Chairman, PRCA MENA
 
Africa: Bridget Von Holdt, Executive Director, Glasshouse Communication Management; representative of the Public Relations Institute of Southern Africa (PRISA)
 
Asia Pacific: Nitin Mantri, CEO, Avian Media; President, Public Relations Consultants Association of India (PRCAI)
 
The Regional Presidents will join the Global Executive Committee, comprised of the Global President, Vice President, Treasurer, immediate Past President, the Regional Presidents, and the Chief Executive.
 
The new structure, announced at the Global ICCO PR Summit in Oxford in September, aims to ensure that all regionals, organisations and individuals represented by ICCO can create and develop their own voice for the benefit of the regional and global PR and communications industry.
 
Commenting on the new structure, ICCO President Maxim Behar said: “All regions from now on will be represented in the ICCO Global Executive Committee. But not only that; elected Regional Presidents are great professional colleagues and widely known PR experts and we do believe that their input into ICCO’s management will be significant. We all look forward to working together to strengthen ICCO’s position as the largest global PR community.”
 
Juergen H. Gangoly, newly appointed Regional President – Europe said: “With ICCO’s new regional structure in Europe, we have the goal to further grow the organisation and make the voice of Europe’s PR industry even more heard by the public. We will intensify ICCO’s relations to European institutions and to partner organisations in the wider communications industry all over Europe. Supporting cross-border co-operation amongst our members from training and educational activities to business and information services will be part of ICCO’s working programme in Europe for the coming years.”
 
Aaron Kwittken, ICCO Regional President – Americas said: “I am looking forward to working with my colleagues around the world to better promote cross-border collaboration and conversation around a compelling point of view on our role in an increasingly digital world without agency borders.”
 
Loretta Ahmed, ICCO Regional President – Middle East said: ““As we continue to evolve our agencies and what we do on behalf of our clients, we must also do so with one eye on the rest of the world. That connection, especially for a region emerging as fast as the Middle East is critical. I’m honoured to be elected President for ICCO in the Middle East. Having lived in the region for four years I continue to see communications consultancies delivering world class campaigns and ICCO provides another platform for recognition on all that the Middle East PR sector is achieving.”
 
Bridget Von Holdt, ICCO Regional President – Africa said: “Africa tends to be the forgotten continent, yet is identified as a focal growth point for so many international companies. As the Regional President, I will use the ICCO platform to position Africa and the agencies represented on the continent as strategic partners, as innovative and of course as the experts within the region.”
 
Nitin Mantri, representing Asia Pacific as Regional President, said: “ICCO has been making giant strides in elevating the public relations profession, and now with the regional bodies there will be greater consistency in communications standards across the world. The aim would be to encourage discussions on the issues facing the industry and sharing the best practices across this region to elevate ICCO’s role in Global public relations.”
 
About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations, agencies and networks in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO President in Oslo: PR is the most challenging business in the world

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“Public relations has been turned on its head, only in the past couple of years and has became the most challenging business in the world”, ICCO President Maxim Behar said at the recent international conference “Oslo PR Talks”. Behar was a keynote speaker at the conference, officially supported by ICCO and PRCA.

“These days to practice public relations is a great challenge and it requires very special qualities from our teams – fast decision making, story telling in a very short and catchy way, but also vision to the future and predictions of what will be the next means of communication. The challenges come mainly from the fact also that the three main elements of public communications – advertising, public relations and digital – are merging very fast and we must prove our place as leaders in the future joint business”, Behar said.

“Oslo PR Talks” is the first conference of its kind organised by the The P World. “We were happy to cooperate with ICCO on this significant project, as we also did earlier this year in Reykjavik, Iceland. Our Oslo participants were very pleased by the motivating keynote speech of Mr. Behar”, said Kosta Petrov, CEO of The PR World.

More than 200 participants joined the event, including speakers Mary Jo Jacoby, US Presidential Adviser; Malena Cutuli, Global Head of Brand of Communications for Shell; Donald Steel, former spokesperson of BBC; John Shields, current Director of Communications of BBC and many others.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

International judging panel announced for ICCO Global Awards

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ICCO is proud to announce the judges for the ICCO Global Awards 2016; the global showcase for the most effective PR from the world’s most talented practitioners.

The awards are the only internationally recognised awards programme purely based on effectiveness, measurement, results and impact for the global PR industry, and supported by PR trade associations representing 48 countries worldwide.

Entries are judged by an elite international panel of top PR practitioners who will consider excellence and effectiveness of PR work submitted from across the world.

David Gallagher, co-President of the jury said: “Much of the discussion in PR about earned, paid or owned media, or the changing nature of social media, or the importance of creative storytelling, or any of the other myriad topics we discuss, are largely academic. The thing that matters: results. What happened as a result of our activity in terms of behaviour, attitude or ideas? That’s what the ICCO awards emphasize – and that’s what makes them unique.”

 

ICCO Global Awards International Jury:

Co-President: Renee Wilson, President, PR Council (USA)

Co-President: David Gallagher, President, Growth and Development, International, Omnicom Public Relations Group (Global)

Poli Stuart-Lacey, Head of Communications, UK Government (UK)

Michael Schröder, Global President, IPREX (Global)

Michael Frohlich, CEO, EMEA, Ogilvy Public Relations (EMEA)

Victoria Wagner, CEO, Ketchum Germany (Germany)

Denise Kaufmann, CEO, Ketchum London (UK)

Lucio Bergamaschi, Director General, Below Communications and Media Relations (Italy)

Jean-Leopold Schuybroek, Chairman, Interel Belgium (Belgium)

Andrey Barannikov, CEO, SPN Communications (Russia)

John Ehiguese, Founder & CEO, Mediacraft Associates (Nigeria)

Dimitris Roulias, CEO, Out of the Box PR (Greece)

Sharon Murphy, Deputy CEO, Wilson Hartnell (Ireland)

Jürgen Gangoly, Managing Partner, The Skills Group (Austria)

Emine Cubukcu, Managing Director, Ogilvy Public Relations Istanbul (Turkey)

Kresten Schultz Jorgensen, Managing Partner, LEAD Agency (Denmark)

Bridget von Holdt, Executive Director, Glasshouse Communication Management (South Africa)

Grzegorz Szczepanski, CEO, Hill+Knowlton Strategies Poland (Poland)

Andras Sztaniszlav, Senior Consultant & Communications Strategist, PersonaR (Hungary)

Jelena Sarenac, Director of Corporate Communications, Henkel (Serbia)

Michaela Benedigova, Director and Partner, SEESAME Communication Experts, (Slovakia)

Katya Dimitrova, Managing Partner, Interpartners (Bulgaria)

Stian Lyberg, Consultant & Founder Partner, PR-operatørene (Norway)

Marina Haluzan, Information and PR Adviser, Croatia Control (Croatia)

Tatevik Pirumyan, Founder, Managing Director, Communication Management Group (Armenia)

Sari-Liia Tonttila, Managing Director, Ahjo Communications (Finland)

Gary Muddyman, Managing Director and CEO, Conversis (UK)

Aaron Kwittken, CEO, Kwittken Communications (USA)

Sconaid McGeachin, President & CEO, Africa, Middle East & Turkey, Hill+Knowlton Strategies (MENA)

Tanya Hughes, President, SERMO Communications (Global)

Isabelle Wolf, CEO & Founder, Kingcom (France)

Loretta Ahmed, CEO Middle East, Turkey & Africa, Grayling (MENA)

Barry Leggetter, CEO, AMEC (Global)

George McGregor, Managing Partner, Interel UK (UK)

Aye Verckens, Managing Director, Recognition PR (Australia)

Rakesh Thukral, Managing Director, Edelman India (India)

 

KEY DATES:

Final entry deadline: 02 November 2016

Shortlist Announced: 17 November 2016

Awards Night (St. Pancras Renaissance Hotel, London): 01 December 2016

 

For more information on entries the awards or attending the awards night, visit awards.iccopr.com.

Executive Summary – World PR Report 2016

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Article by Francis Ingham, Chief Executive of ICCO

The ICCO & PRWeek World PR Report is the definitive analysis of where the global PR and comms industry stands today; how it has been performing over the past year; and what it predicts will happen in the next few. Drawing on the breadth and depth of ICCO’s membership – 37 national associations, operating in 48 countries, and representing more than 2,500 agencies – it is a vital tool in understanding our industry.

What are the headlines?

Agency heads are optimistic. On a scale of 1-10, there is a global average of exactly 7. The most optimistic markets are the UK (8.1), and the Middle East (8.0); the least are Latin America (5.9), and Africa (6.0).

And they are expecting an increase in profitability, with a score of 6.2. Leading the pack is North America (7.2), followed by the UK at precisely 7. At the other end, we have Latin America again (5.2), and Western Europe (5.7).

Both of those findings deserve celebration, given the at times tempestuous and uncertain state of the world economy. What is driving this performance? I would highlight three factors, which we have seen for the past few years now, and which are remarkably constant region-by-region.

The first is chief executives taking corporate reputation seriously. Quite simply, the business community around the world is more aware than ever before of the fact that their most important asset is their reputation.

The second is that marketers are taking their spend away from other disciplines, and diverting it into more effective mediums of PR and comms. And the third is that clients are increasingly asking public relations firms to provide non-traditional services.

Those last two points amount to one incontrovertible trend – in an increasingly integrated marketing world, PR’s nimbleness, insight, and creativity is beating the competition.

What have been the main practice areas of growth?

Four stand out head and shoulders above the rest – digital comms; corporate reputation; marcomms; and public affairs. And when agency heads are asked to predict which sectors will drive growth over the coming years, they name exactly those four again.

Obviously, there are variations by region, reflecting different local priorities, and different levels of market maturity. But the message is clear – those areas have driven growth in the past, and are set to do so again in the future. Looked at by sector, we again see four key areas of growth now and in the future – technology; consumer; healthcare; and financial and professional services. And underpinning all of this behaviour is the crucial role PR and comms agencies now play in social media and community management, and in creating content across the whole range of media – areas where wise agencies are making significant investment. So far, so encouraging.

But what of the challenges faced by the industry?

It will come as no surprise that two perennial ones are right up there – meeting profit margins, and handling general economic conditions. The first is a symptom of PR’s inability to charge appropriately for the value it delivers – former ICCO chairman Richard Houghton’s regular lament that ‘Fridays are free’; the second is something over which we have no control.

The area where we certainly have the ability to make a difference is talent. In six of the nine world regions, it tops the bill as the key challenge. In fact, only in Asia does talent not rank in the top three. Although our industry continues to power ahead, its growth is being hindered by our failure to attract and then to retain the very best.

Within that challenge are two specific areas of concern: hiring senior staff, and attracting people from non-traditional background. The latter is of particular concern to ICCO. If agencies keep on recruiting the same type of person, with the same type of background, they are automatically excluding themselves from large parts of the market. The more varied teams are, the abler they are to deliver excellent services to the widest possible range of clients.

I would make two final observations: First, and it is a point made by several contributors from different regions, the industry has reached a happy place of maturity. Social media and content may be the biggest areas of growth, but there is still room for the older skills of PR and comms, such as media relations. And that place exists in established and developing markets.

There is, quite simply, a home for all branches of our profession.

Second, what a brilliant time to be in this industry. Even in difficult economic circumstances, PR and comms agencies are profitable, growing, and optimistic.

How would I sum up the future? Bright. And getting brighter.

Download a free copy of the ICCO & PRWeek World PR Report 2016 here. 

 

The ICCO Global Award Entries: The Quest To Demonstrate True Effectiveness

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Article by Renee Wilson, president, PR Council; co-chair of ICCO Global Awards jury

Another awards program? Oh my…….but wait! – here is a chance to get some deserved recognition for your team’s stellar work, while helping educate the global marketing communications community on the power of public relations.

Our industry is going through somewhat of an identity crisis redefining who we are, and what we do, at an incredible pace.  There are many types of different discipline agencies that claim to know how to ‘earn influence’ or ‘earn media’ in a way that public relations can, with credibility and relevance.  However, our discipline is truly an art and a science, and operates in some similar ways but in a lot of unique ways too.

The ICCO Global Awards is a great opportunity for our industry to showcase the way in which public relations campaigns achieve real results, through powerful outcomes.  It is the measurement of changes in attitudes, opinions, and behavior (eg,votes, shares, sales etc.) that truly helps underscore the effectiveness of our campaigns, and what the ICCO Global Awards are all about.

The Cannes Lions Festival and Awards is very much rooted in creativity, and we love it for that, while the ICCO Global Awards punctuates the campaign “effectiveness.” That’s not to say that you don’t need a creative entry to win the ICCO Global Awards too, but proving how you help achieve your clients’ objectives with something measureable and tangible, not just opinion, is where your focus should be when entering for an ICCO Global Award.

Additionally, could this be the year we come up with the best collection of global campaign entries that demonstrate the powerful effectiveness that public relations offers?  I think it could.  Let’s challenge ourselves and our industry to do it!  Then, let’s use these ICCO Global Award winning campaign entries as calling cards to clients all over the world to better demonstrate what our discipline is capable of when it comes to effectiveness.

In my role as president of the PR Council, I talk to many leaders from CMOs and marketing clients, to communication directors, about the power of PR.  In order for them to continue to prioritize PR within their organizations with supporting resource, and in some cases, start to prioritize, we need to do a better job of explaining our effectiveness.  It’s that simple.  And, it’s that complex.

If you listen to the trade media that cover our industry and the industry pundits, some feel that we are moving too slowly in doing this.  The observation – (whether you agree or not) – is perhaps we are not retooling as quickly as other disciplines in terms of our talent, infrastructure and campaign thinking.  Let’s prove them wrong!  Let’s show the remarkable work our teams produce.  Let’s enter the ICCO Global Awards and use these entries as our industry calling cards.

For more information on the ICCO Global Awards visit: awards.iccopr.com

ICCO announces new Innovation in Communications panel

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ICCO has announced at its annual Global PR Summit that it will be launching a new Innovation in Communications panel.

The panel will aim to engage and educate the international public relations and communications industry on innovative topics relating to its development. It will also prepare research into new practices and encourage the adoption of ground-breaking ideas and products. Finally, it will benchmark and develop best practice standards in communications and engagement.

The panel will be co-chaired by Russell Goldsmith, Founder, Audere Communications, and Elayne Phillips, Head of Civil Service Communications & Internal Communications, Prime Minister’s Office & Cabinet Office Communications.

The panel will be made up of the following members:

  • Richard Bagnall
  • Hanna Basha
  • Stuart Bruce
  • Dom Burch
  • Simon Collister
  • Russell Goldsmith (Co-Chairman)
  • Michelle Goodall
  • Joanna Halton
  • Gabrielle Laine-Peters
  • Rachel Miller
  • Adam Parker
  • Elayne Phillips (Co-Chairman)
  • Julio Roma
  • Andrew Smith
  • Paul Wilkinson

If you would like to find out more information about the panel, please contact Russell Goldsmith.

Francis Ingham, Chief Executive, ICCO, said: “Innovation is key to good communications and is an essential part of a thriving PR industry. The panel will share best practice and innovative practices with the wider global PR and communications community. The industry is already at the forefront of innovation and the panel will serve to encourage a healthy debate on innovation.”

Russell Goldsmith, Founder, Audere Communications said: “It’s a genuine thrill to have another opportunity to work with the same forward thinking individuals who made up a large part of the CIPR’s Social Media Panel.  After our work in that team finished in December 2015, a number of us felt there was more value we could add and having spoken with colleagues and peers in the industry, across business and in the public sector, we felt it appropriate to re-launch the panel with a focus on innovation in products and practice across international communications.  We were therefore delighted that ICCO agreed to support us and give us a platform to achieve our objectives.”

Elayne Phillips, Head of Civil Service Communications & Internal Communications, Prime Minister’s Office & Cabinet Office Communications said: “Professional communicators from in-house teams, agencies and consultants, are facing similar global challenges – some of which can be solved with innovative communications.  As a group, we have always been proud to be progressive in our approach, challenge the status quo and offer new thinking, and we want to continue to push the boundaries.  So, get involved, follow us, contribute to discussions and join us at the heart of innovation in communications.”

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Middle East, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

ICCO and PRWeek launch World PR Report 2016

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The World PR Report 2016, published by ICCO and PRWeek, has today launched at the Global ICCO PR Summit in Oxford.

The report, presented by Francis Ingham, Chief Executive, ICCO, is the annual analysis of the international public relations industry. The report includes a breakdown of the top 100 global agencies, market analysis from regional leaders, and a report on agency growth, opportunity, investment plans, and talent challenges.

The report revealed that agency heads are optimistic – on a scale of 1-10, the global average for optimism is 7. The most optimistic markets are the UK (8.1) and the Middle East (8.0). The least are Latin America (5.9) and Africa (6).

When asked about their expectations of profitability, North America came in highest with a score of 7.2, followed by the UK at 7. Latin America came in lowest at 5.2.

Noted areas of growth include digital communications, corporate reputation, marketing communications, and public affairs. These growth areas vary by region, reflecting differing local priorities and differing levels of market maturity.

Commenting on the Report, Francis Ingham said: “The World PR Report is the definitive analysis of the global PR industry. It is only by understanding where we are and in what direction we are moving that we can continue to drive growth and invest in opportunities. We are thrilled to see that the industry is bright, and getting brighter.”

Danny Rogers, Editor-in-Chief, PRWeek, said: “We are very proud to present the World PR Report 2016; the best, and most contemporary, guide in existence to the PR industry across the globe. It has been produced by PRWeek, the pre-eminent source of news and analysis of the sector, and ICCO, the voice of PR consultancies around the world.

“As well as providing the definitive ranking of the world’s top 100 PR consultancies and further listings of local agencies, the World PR Report 2016 has asked this vast network of PR firms about the recent trends in their business, along with their forecasts for the year ahead. We look forward to the next year, and revisiting these rankings and indicators in a year’s time to gauge progress.”

Full analysis and commentary of each of the markets is available in the World PR Report, which will be published by PRWeek both online and in the magazine.

About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 48 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.
www.iccopr.com

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