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The PR World At Cannes 2015

29th June 2015/in ICCO Guide to Cannes, ICCO News

Written by Arun Sudhaman

PR industry presence is more visible than ever, seven years after the Festival launched the PR Lions category.

2015 marks the seventh edition of the Cannes PR Lions, which will age anyone who remembers the first instalment in 2009 — a rainy recession-hit week that featured Lord Bell as PR jury chair and a Grand Prix for Tourism Queensland’s iconic ‘Best Job in the World’ campaign.

A lot, of course, can change in seven years, even if Cannes’ ability to draw huge crowds and generate eye-catching revenues remains reasssuringly constant. As one of the few to make the trek in 2009, I can vouch for how the the PR industry’s presence has grown considerably since then. Indeed, I have been to every Cannes since, and we have charted the PR world’s emergence at Cannes in some detail.

That will continue this year at our dedicated Cannes section, where you can already watch an interesting video with Cannes Lions CEO Phil Thomas, exploring the Festival’s evolution and his tips for work that will win.

You will also find plenty on the themes that continue to resonate at Cannes, particularly from a public relations perspective. In 2014, for example, Paul Holmes penned an authoritative analysis of why PR firms have struggled to win top honours in the awards category that bears its name. It is an issue that, hopefully, has begun to recede, as the PR industry stakes its claim for greater marketing relevance, bigger budgets, and more creative talent.

Part of that quandary, of course, involves actually showing up in front of the droves of senior marketers that decamp to the Croissette every year. Many of you, with some justification, probably still view Cannes as a giant boondoggle. Yet there must be some value in demonstrating that public relations people are ready to play a more central brand-building role in today’s converged media environment, and compete for the talent and budgets that can make this happen.

It is an argument that the PR world appears to have bought into, judging by the industry’s heightened presence throughout the week. In addition to the PR Lions itself, this means there are now numerous ‘fringe’ events involving PR firms and senior marketers, a couple of which the Holmes Report is involved in. And ICCO has this year created the PR industry’s first physical presence at Cannes, via its House of PR venue.

In terms of the official Cannes programme, meanwhile, here are some key events that include PR industry involvement:
WORDS & PICTURES BY BACARDI: TELLING STORIES PEOPLE CARE ABOUT

Hosted by Citizen and Bacardi

JEFFERSON HACK AND SAMANTHA MORTON CHAMPION FEMALE CREATIVE TALENT

Hosted by H+K Strategies and Dazed

THE ART OF THE DEAL: LIVE!

Hosted by Ketchum Sounds

INNOVATION: WHEN NEW JUST ISN’T ENOUGH

Hosted by Richard Edelman and Jamie Oliver

OPENING THE KIMONO ON KILLER JAPANESE CREATIVITY

Hosted by BlueCurrent Japan

WHATEVER YOU DO – DON’T CALL THEM GREY (OR SILVER)

Hosted by Flamingo

Of course, boundaries are blurring so rapidly that most Cannes sessions, in reality, will involve some sort of meditation on classic PR themes such as storytelling, earned media and authencity. Still, it’s safe to say that the PR world has well and truly arrived on the Croissette. See you there.

Original Article from Holmes Report

What Does Success Look Like?

29th June 2015/in ICCO Blog, ICCO Guide to Cannes

@HK_London

The UK’s Young PR Lions, Helen Wood and Rachel Matovu, share their highs and lows from Cannes Lions.

This is a question we hear from clients and colleagues on a near daily basis in the PR world. From coverage targets and social media metrics, to driving forward brand preference and changing behaviour; we are constantly measuring our work against the goals we set ourselves.

Being picked as the UK team for this year’s Young PR Lions in Cannes got us thinking a lot about this same question in the context of our own quest for success. It started with the goal of being shortlisted by the PRCA to present our campaign, which was followed by a huge sense of elation at being chosen to represent the UK at Cannes. We at first had succeeded in our ambition to respond to the brief and craft a campaign that we were proud of, and then in realising the even greater ambition to make it to Cannes.

In Cannes, we were in the midst of the competition again with the same ambition to win the gold medal. With 12 hours to turn around a charity brief and a pitch to deliver the very next day, the adrenaline was peaking. When the results were revealed only a few hours later, and we didn’t get awarded a medal, we were not only thoroughly disappointed, but somewhat embarrassed to tell our colleagues who had so much enthusiasm and pride for us. It’s so easy to let an apparent failure make you reassess your abilities and question your process. Both of us like to keep things light hearted and resorted to joking about the awards as though it was no big deal, but the truth was that keeping in mind the journey of our destination is essential to stay on course.

However, success comes in many forms, and with the support of our colleagues and friends, we faced our apparent setback and dragged ourselves into reality. We were at the centre of the most influential event in our industry, had access to the some of the most exciting and current conversations and were soaking it all up. We had momentum and we were riding it and would continue to use this experience as a step in our careers.

Our Director of Social, Candace Kuss, recently did a talk at one of Google’s firestarters events where she revealed how her own career and life unfolded; how she always wanted to move to London from California but the path she ended up taking wasn’t the one she expected. Hearing Candace’s story we realised the difference between short terms goals and long term dreams.

Listening to a talk from the Sky cycling team yesterday we were intrigued to hear how they make minute changes in their processes to better their performance – these are short terms goals, and some of them may not work out but the bigger dream they are hoping to realise is to win the Tour de France. This was preceded by Jamie Oliver, who spoke passionately about his fight to eliminate unhealthy food from the family table. He surely must have some goals he needs to hit along the way – views on his FoodTube channel, sales of his book, getting funding for his next documentary. But all of these are steps towards a greater ambition, one which might not even be realised in his lifetime.

Having a one to one with Jamie unfortunately wasn’t an option, but we did enjoy a drink with the Young PR Lions winners from Sweden, who told us the story of how they had competed last year and not “succeeded”. They came back this year with plenty of learnings and an even greater determination to win.

The great thing about Cannes is that you don’t know where it might take you. It’s really all about incremental success and if you are happy with your choices and how it has contributed to either making your goals more of a reality or solidifying your own identity then your overall confidence will grow. We also believe it’s also not always about you as an individual, as sometimes watching the success of other people is as rewarding as having your own wins. It’s concrete evidence of what is possible and keeps you on course to reach for the same results.

Right now our goal is to enjoy the rest of the week, share in the success of others and learn as much as we can. We are extremely privileged to take the learnings of such an inspiring crowd of people and apply it to our own work.

Original Article from Homles Report.

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

25th June 2015/in ICCO Guide to Cannes, ICCO News, Uncategorised

The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity.

Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work.

“I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.”

Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits.

The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US.

This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year.

The Gold, Silver and Bronze winners are:

Gold

Joseph Borenstein and Linnéa Rinäs

Cohn & Wolfe, Sweden

Silver

David Gomez and Juan Alba

Ogilvy & Mather Colombia, Columbia

Bronze

Hsin Chi Tsao and Xiao Yi Yu

J. Walter Thompson Always, China

Boilerplate

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms.

Contact Binta Kristin Hammerich, ICCO Global General Manager

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

25th June 2015/in ICCO Guide to Cannes, ICCO News

Joseph Borenstein and Linnéa Rinäs from Cohn & Wolfe Sweden have received Gold Lions awards as the winners of the Young Lions PR competition at the Cannes Lions International Festival of Creativity, sponsored by ICCO. The Young PR Lions PR competition saw 18 countries send their selected teams of two PRs under the age of 28 to Cannes. On Saturday 20th, the teams were each given a brief from Greenpeace and on the following day had 12 hours to create a creative and effective campaign for the charity. Francis Ingham, ICCO Chief Executive, said: “I would like to take this opportunity to congratulate all of this year’s winners at the Young PR Lions Competition. The judges were incredibly impressed with the standard of work put forward by the entrants, all of whom should be sincerely proud of their work. “I would also like to thank each of our sponsors, as well as the Festival, for allowing us to showcase such astounding talent. We look forward to celebrating again next year.” Greenpeace’s brief required the competitors to prepare a PR campaign around sustainable agriculture, with the aim of raising awareness of the environmental impact of meat and motivating consumers to change their consumption habits. The jury included: David Fine, Global Creative Strategist, Edelman; Joe Benarroch, Head of International Ads, Corporate Communications, Facebook; and Steve Barrett, Editor-in-Chief, PRWeek US. This marks the second time that the Swedish team have represented their country in the PR competition, having won the local competition twice. They also won the Eurobest Young Creatives integrated competition this year. The Gold, Silver and Bronze winners are: Gold Joseph Borenstein and Linnéa Rinäs Cohn & Wolfe, Sweden Silver David Gomez and Juan Alba Ogilvy & Mather Colombia, Columbia Bronze Hsin Chi Tsao and Xiao Yi Yu J. Walter Thompson Always, China

Boilerplate

About ICCO The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 31 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent over 2,000 PR firms. Contact Binta Kristin Hammerich, ICCO Global General Manager

Francis Ingham’s postcard from Cannes

24th June 2015/in ICCO Blog, ICCO Guide to Cannes, Uncategorised

Written by Francis Ingham

@PRCAIngham

So it’s all over bar the boasting, the excuses, and the analysis. And maybe the odd hangover. Cannes has presented its awards, and agency heads are left to work out what if means for them and what it means for the industry

What are my observations?

First, the number of PR practitioners here keeps on growing. Partly because more agencies are entering and partly because PR people simply feel more at home here.

There are more PR wins. MSL walked away happy last night. But so did plenty of other PR agencies. The old lament of ‘PR agencies don’t/can’t win at Cannes’ simply doesn’t hold true any longer. But equally….

Lines really are blurred now. OK. That’s not an original observation. But it’s blindingly obvious when you’re here and when you see the work on display. Is this a bad thing? No. For the simple reason that PR agencies are better placed to eat into rivals (previously larger) territories than they are to eat into ours.

The campaigns that won were the integrated ones that told a compelling story. And more often than not spoke to a higher purpose than just profit or just fulfilling a brief. And yes, #likeagirl ticks all of those boxes.

And finally, the future really is bright. ICCO sponsored and made possible the Young Lions. Bigger than last year, and attracting entries from 18 countries, it was a fantastic showcase of the industry’s future. And showed, incidentally, that for all that the UK and the USA are the most advanced markets, our two countries have no monopoly on talent. The winning team came from Sweden. Last year, It came from Japan.

And on that note go and open up the ICCO House of PR. There are a lot of sore heads to tend to this morning…..

Francis Ingham's postcard from Cannes

24th June 2015/in ICCO Blog, ICCO Guide to Cannes

@PRCAIngham So it’s all over bar the boasting, the excuses, and the analysis. And maybe the odd hangover. Cannes has presented its awards, and agency heads are left to work out what if means for them and what it means for the industry What are my observations? First, the number of PR practitioners here keeps on growing. Partly because more agencies are entering and partly because PR people simply feel more at home here. There are more PR wins. MSL walked away happy last night. But so did plenty of other PR agencies. The old lament of ‘PR agencies don’t/can’t win at Cannes’ simply doesn’t hold true any longer. But equally…. Lines really are blurred now. OK. That’s not an original observation. But it’s blindingly obvious when you’re here and when you see the work on display. Is this a bad thing? No. For the simple reason that PR agencies are better placed to eat into rivals (previously larger) territories than they are to eat into ours. The campaigns that won were the integrated ones that told a compelling story. And more often than not spoke to a higher purpose than just profit or just fulfilling a brief. And yes, #likeagirl ticks all of those boxes. And finally, the future really is bright. ICCO sponsored and made possible the Young Lions. Bigger than last year, and attracting entries from 18 countries, it was a fantastic showcase of the industry’s future. And showed, incidentally, that for all that the UK and the USA are the most advanced markets, our two countries have no monopoly on talent. The winning team came from Sweden. Last year, It came from Japan. And on that note go and open up the ICCO House of PR. There are a lot of sore heads to tend to this morning…..

Pride of the Lions

17th June 2015/in ICCO Guide to Cannes

Written by Emily Andrews

@thatsmeemily

The Cannes Lions Festival has a storied history of recognising the best in advertising and marketing. In recent years, it has honoured more work in the PR, brand and corporate communications space. Emily Andrews reports.

Once an awards festival that was predominantly geared toward the advertising community, the Cannes Lions International Festival of Creativity in its 62nd year, now caters to professionals from across the creative communications industries. These days, public relations professionals receive greater recognition by the organisations that they operate and collaborate with. Because of this and because of the increased integration of communications disciplines, the PR industry is also beginning to receive due representation and recognition at the prestigious Cannes Lions event.

Cannes Lions offers a packed, week-long programme of awards and events including workshops, exhibitions, screenings, masterclasses and seminars. Sam Lythgoe, MD at Hill+Knowlton Strategies, says, “The Cannes Lions Festival is unique because it goes beyond being just an awards show, it builds a community for a whole week that allows creativity to be shared between people from all kinds of backgrounds who ultimately share the same goal.” The festival is truly global with over 13,500 delegates attending from around 90 different countries.

For some, the networking opportunities available are the main draw, and around a third of those in attendance don’t actually go along to the scheduled talks. The event allows industry leaders from brands and agencies around the world to meet and share ideas. David Gallagher, CEO at Ketchum Europe and ICCO president, says, “Some come to be inspired, others to network. For me it’s a little bit of both, plus an opportunity to peek at great work from other disciplines and agencies.”

This year delegates are looking forward to the inaugural Glass Lion award. The award recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice. The winning campaign should represent a shift towards more positive, progressive and gender-aware communications. Lauren Crampsie, worldwide chief marketing officer at Ogilvy & Mather, says, “I am most looking forward to the inaugural Glass Lion award, which I hope will eventually broaden its focus from gender inequality to all cultural injustices we face as a society. Marketers have a responsibility now, more than ever, to lead the charge for global change.” In its launch year, the Glass Lion category has received 166 entries.

Also new this year is the Lions Innovation Festival, a two-day event which will explore data and technology as catalysts for creativity. Fenot Tekle, senior corporate communications manager at LinkedIn, says, “This year, I’m expecting to hear about the intersection of technology and creativity. At LinkedIn, we consider this the core of our own business, so we’re excited to learn about how others in the industry are thinking about it.”

At this year’s Cannes Lions, the best place to network will be on the new Official Cannes Lions Beach, directly opposite the renowned Carlton Hotel. In the morning, delegates will be able to hear the CMOs of major global brands in conversation with the Economist, and at five o’clock in the evening, ‘Meet the Winners’ sessions will take place. Cannes sponsor, ICCO, will, for the first time, act as a host and convener for the PR and communications community at its House of PR on the beachfront.

ICCO will also be sponsoring the Young Lions PR Competition for the second time this year. The competition sees teams of young PR professionals briefed by a charity or non-profit organisation acting as the ‘client.’ The entries are judged and winners will receive tickets to next year’s Cannes Lions as well as the invaluable exposure that the festival provides.

The Cannes Lions programme covers a wide range of topics. The highlights for PR professionals will depend on the sector they operate in, whether their clients are mostly B2B or B2C, and other factors, however, a yearly favourite is the Saatchi & Saatchi presentation, which surprised people last year with heart rate monitors and a screening of hugely creative video content. The event, which celebrates new directing talent, is celebrating its 25th year at the festival.

Cannes Lions also has its fair share of celebrity speakers with this year’s line-up including Pharrell Williams on ‘creativity through collaboration,’ David Guetta on ‘authenticity and influence through celebrity endorsements’ and Marilyn Manson at the ninth annual Grey Music Seminar. These talks add to the glitz and the glamour of the event which takes place in a part of France that has long been associated with celebrity and luxury.

Many of the PR agencies in attendance will contribute to the packed festival schedule by hosting their own talks and panels, and many more have entered into at least one of the 17 Cannes Lions awards categories and will be hoping to take home a prestigious Lion trophy. Ketchum, the most awarded PR agency at Cannes, has entered 23 projects this year. It is also hosting three different sessions, including the Young Lions Marketers Competition, where some of the globe’s best young talent will compete to develop a creative brief for a worldwide charity.

Across Cannes Lions, Lions Health and Lions Innovation, the prestigious awards have received more than 40,000 entries. At the festival, entries are judged by over 300 creative leaders before winners are awarded in five separate ceremonys. Shortlisted work is showcased in exhibitions and screenings for the duration of the event. A Cannes Lions trophy is a symbol of quality around the world and in every creative industry.

The main Cannes Lion festival is preceded by Lions Health on 19-20 June, it is a mini festival, launched in 2014, that is exclusively for the healthcare and pharmaceutical industry. The event was introduced to give due recognition to the previously overlooked health sector, an area with a wide range of unique communications challenges and one where strong creative strategy has the power to change lives. The inaugural Lions Innovation mini-festival will run on 25-26 June, overlapping with the main festival which runs from 21-27 June.

Each brand will come to Cannes Lions with separate motives and ideas about what it wants to take away from the event, whether it’s making new connections, learning from peers or gaining recognition for good work. The breadth of the festival programme and the variety of attendees offers a veritable feast for those that are passionate about communications.

Lythgoe says, “Apart from the great opportunity to be inspired by the work, the events and the people there. Cannes offers the chance for PR pros to be included in the conversation with the ‘traditional’ creative agencies – to be celebrated for the creativity that we also produce. But we’re still the new kids on the block, and need to do a better job of selling the idea, versus the execution.”

While PR at Cannes Lions remains largely overshadowed by advertising behemoths, the growing inclusion of PR professionals contributes to the strength of the event as it embraces more creative disciplines. As communications becomes more integrated in the post-digital age, there is less need to differentiate between disciplines. It is far more lucrative to celebrate outstanding, innovative work that achieves what it sets out to, whatever shape the creative process behind it takes.

Karen Strauss, partner and chief strategy officer at Ketchum, says, “The Cannes Lions Festival is the purest celebration of great ideas. No other marketing services gathering honours the blurring of the lines between disciplines like Cannes, with the most original work rising to the top.” This year’s event will offer some new attractions, but overall the principle intention is the same as ever; to exhibit and share the world’s most extraordinary creative work.

Article extracted from Communicate Magazine.

Getting ready for your first Cannes Lions?

2nd June 2015/in ICCO Blog, ICCO Guide to Cannes

by Gabriela Lungu, integrated creative director & Cannes Lions veteran

@GabrielaLungu

Congratulations! Your firm is sending you to Cannes Lions! It’s the most important International Festival of Creativity for the Marcom industry, so you should be very proud that you were chosen (the pass for the festival, plus the transport, the accommodation and other expenses, are quite a significant investment for any company; and yours is investing in you!).

The best thing to do now is to make the most out of this awesome experience. But the truth is that going to Cannes Lions for the first time can be quite intimidating.

This is no small event. It’s one who practically takes over an entire city for a full week. Huge main venue, and many other smaller ones. 12,000 people attending. Lots of things, all very interesting, happening in parallel. Amazing superstars, from the industry and beyond, to see and meet at the different gatherings – some official and some not so official. And all the temptations of the French Riviera at walking distance. What to choose? How to make sure you’re not missing out?

As a Cannes Lions veteran, I’m asked lots of questions every year.

Here are my top 7 tips:

Download the official Cannes Lions App. This app is your best friend. Read what’s happening at this year’s edition and start planning. Decide who you want to see, where you want to go and put together a personalized agenda. Make a plan A, but also a plan B. You’ll have to be flexible to fully enjoy the week
When you get there, take the official “HOW TO CANNES DAILY TOUR” to find your way around the Festival’s main venue, Le Palais des Festivals. After you know your Grand Audi from your Debussy, you’ll instantly feel more confident.
From the Palais, take a walk on the Croisette and maybe even a little sightseeing tour around Cannes. Remember where the biggest hotels (especially Majestic, Carlton and Martinez) and the beaches are. Many events, especially the evening ones, are happening outside the Palais, in one of these locations.
Keep in mind that you’ll be one of the 12,000 people who come to be inspired at Cannes Lions. If a seminar sounds very interesting to you, chances are the other 11,999 people will think the same. If you really want to be in the same room with an inspiring speaker, make sure you are in that room really early (with 2-3 hours in advance) and you don’t leave it. Not even for bathroom breaks.
If you can’t get in for one of the big seminars, don’t be disappointed. Go to a workshop instead. Many times, the most valuable and practical information are shared in the smaller sessions.
Go to the parties you’re invited to. There are amazing networking opportunities. Go to the after-parties too; there are many planned and unplanned ones all over the city. Enjoy the rosé (they call it ‘the Festival’s water’). But make sure you’re up and running again early in the morning. There must be parties all the time where you’re coming from; but there’s only one Cannes Lions Festival every year.
Go to The House of PR (Grand Palais Beach, Cabana 11), a fun and comfortable meeting space for the PR community. Get involved with the scheduled activities from Monday 22nd June to Wednesday 24th June, from 9am till 6pm. Throughout the festival the House of PR will play host to interviews, live streaming and much more. Look out for the live updates – twitter: @ICCOpr, #WELOVEPR.

Of course, the most important thing is to… relax. If you ever feel confused, remember that even the smug veterans had their first Cannes Lions once. Enjoy it to the maximum, let yourself be inspired, and then share this inspiration with your colleagues back home.

See you there!

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

8th May 2015/in ICCO Guide to Cannes, ICCO News

The Public Relations Consultants Association (PRCA) has announced that Helen Wood and Rachel Matovu from Hill+Knowlton Strategies are the winning team in the Young PR Lions UK 2015 competition to find the best young PR consultants in the country.

They will now go forward to compete internationally at the Cannes Lions International Festival of Creativity.

Helen and Rachel won the judges over after presenting to a UK jury made up of senior members from the PRCA, Ogilvy PR, H+K Strategies, MSL Group and Northern Ireland Chest Heart and Stroke (NICHS) charity, on Friday 24th April. The team presented a campaign plan responding to a brief set by the NICHS.

From the left: Gold winners Helen Wood and Rachel Matovu from H+K Strategies. Silver winners Amy O’Connor and Kirstyn Wood from Ketchum

The winners of the Silver award goes to Ketchum’s Amy O’Connor and Kirstyn Wood and the Bronze winners are APCO Worldwide’s Daniella Lebor and Jenny Runnacles.

Helen and Rachel have won complimentary flights, passes to the Cannes Lions festival, and accommodation. They will compete against representatives from over 30 countries on 22^nd June, delivering a presentation for a non-profit organisation in 12 hours that will be judged by a selected jury.

PRCA Director General Francis Ingham MPRCA said: “Huge congratulations to Helen and Rachel, whose entry and the campaign pitch that they gave really impressed the judges and captured their attention. It is extremely rewarding to see such exceptional talent going forward to represent the UK on the international stage.”

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country’s brightest and best young PR talent.

The House of PR will have its own cabana on the Palais in Cannes where individuals can meet prominent representatives from the PR industry. The ICCO guide to Cannes is now up and running and will be updated regularly before and throughout the festival. If you would like to contribute to the ICCO guide to Cannes Lions website or are interested in sponsoring the program, please contact ICCO General Manager Binta Kristin Hammerich.

#PRCAYoungLions

#WELOVEPR

Young Lions PR competition springboards fresh talent for a 2nd year; ICCO continues partnership

11th March 2015/in ICCO Guide to Cannes

The Cannes Lions International Festival of Creativity has announced, that after a successful launch year, the Young Lions PR Competition is set to return at the 2015 Festival.Offering its support and commitment, the International Communications Consultancy Organisation (ICCO), will continue its partnership with the 2015 competition.

Steve Latham, director of talent & training, Cannes Lions said: “The competition provides a real opportunity for young PR professionals to showcase their talent on a global stage. With a carefully chosen charity providing the brief, it’s also humbling to know that the work they produce can make a real difference – with the charity being given the option to adopt and use the winning campaign. I’m delighted that the ICCO are on-board for a second year, helping us to once again springboard both talent and awareness.”Competitors, who are first decided at regional competitions, are given 24 hours in Cannes to pit their skills against each other and show how PR can be effectively used to engage audiences with an organisation or a specific topic that the ‘client’ is dealing with. They are then asked to present to a dedicated jury who will decide which team is worthy of taking Gold.

David Gallagher, president of ICCO said: “ICCO is committed to promoting the value of PR consultancy worldwide and we see the Young Lions PR competition as an opportunity to show a little swagger under a global spotlight. Last year’s debut was a smash hit and we’re eager to give our gifted young professionals an opportunity to shine again in 2015.”

ICCO, the representative body of forward thinking PR agencies, will be present at Cannes Lions with its “House of PR” cabana situated at the beachfront alongside the pavilion. This will be the place to meet prominent representatives of the PR industry and learn more about ICCO international activities. PR delegates attending the Festival are welcome to visit and attend networking events from 22 -24 June. More information is available at the ICCO Guide to Cannes website.

Cannes Lions will take place from 21-27 June in Cannes, France. A comprehensive learning programme designed to accelerate essential training across all career levels and disciplines is available during the event, as well as Young Lions Competitions for Print, Media, Cyber, Film, Design and Marketers. Further information on how to be part of it can be found at www.canneslions.com

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The PR World At Cannes 2015

What Does Success Look Like?

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

Cohn & Wolfe Sweden wins the Young Lions PR competition in Cannes

Francis Ingham’s postcard from Cannes

Francis Ingham's postcard from Cannes

Pride of the Lions

Getting ready for your first Cannes Lions?

Hill + Knowlton Strategies wins Young PR Lions UK 2015 competition!

Young Lions PR competition springboards fresh talent for a 2nd year; ICCO continues partnership

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