It is aimed at anyone who has to deal with Procurement at any stage of the marketing cycle and covers all facets of their involvement including examples of best and worse practice:
Fee negotiations & Performance Related Pay
Best & worst practice – by clients & agencies
Procurement ‘toolkit’ including e-auctions
Golden Rules and Hints & Tips
Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick’, and how best to work with them – particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.