The Power of Emotions in PR and Communications
€70.00 – €85.00 Excl. Tax
Summary:
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it’s emotion, not reason, that drives much of life.
There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.
Trainer: Justin Jackson MPRCA