Summary:

Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar
will help you to get a better grasp on how to do it well.

From workers rights in clothing factories to sustainable fishing, water scarcity to renewable energy, these issues have become mainstream. The issues are complex, and the risk of communicating them inaccurately or without real understanding can be risky. A sophisticated public can spot ‘greenwash’ and a social media post about it can have an instant impact on an organisation’s reputation. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to communicate about sustainability.

Who should attend:

● PR account managers and executives

● In-house PR professionals

Course topics will include:

● What is sustainability?

● An overview of sustainability trends past, present and future

● Why sustainability is important to communications professionals

● Related consumer, business and regulation trends

● Case studies: ‘when sustainability comms goes wrong’ and examples of good practice

● Guiding principles to help you in future

Trainer: Betsy Reed