London, 8 July 2013 – The International Communications Consultancy Organisation (ICCO) today announced that registration is open for its biannual Summit for PR agency professionals. The event will take place on 10-11 October 2013 in Paris, and will feature top industry leaders and thinkers from around the world discussing issues and trends affecting the public relations practice.

 “Change or Perish: The Future of PR”

The PR industry currently faces a transformational period, with many challenges coming from the rapid expansion of digital, the convergence of channels, the growth of competitors, and new opportunities and threats coming from earned, paid and owned media. The goal of the Summit is to provide delegates with insights into how industry leaders have set out to combat these challenges, and to educate them on what future trends will determine the look of the PR profession.

Among the highlights of the Summit is the “Agency of the Future” panel discussion between agencies who have recently restructured their operations. Moderated by Paul Holmes, Editor-in-Chief of The Holmes Report, the discussion will feature presentations by GolinHarris International CEO Fred Cook and Fleishman-Hillard CEO Dave Senay.

Lord Chadlington, CEO of Hunstworth plc, will deliver his keynote on 11th October, and will be joined by heads of the biggest independent agencies in Brazil, Russia, India and China for a panel discussion afterwards.

The Summit will take place in a luxury conference venue in the centre of Paris, and will include a garden cocktail event and gala dinner in honour of the French Public Relations Association Syntec, which celebrates its 25th Anniversary this year.

Complete information and online registration are available on the summit website, www.iccosummit.org, and participants booking before 10 August 2013 are eligible for a discounted, “early bird” rate. Gala Dinner registration will be announced shortly.