Trade Association: MTL
Company: AC-Sanafor Oy
Job Title: Managing Director
Sari-Liia is the founding partner and director of AC-Sanafor – one of the TOP 10 Finnish PR and marketing communications agencies, helping both Finnish and international clients to drive business outcomes and social impact.
Sari-Liia has been a member of jury at SABRE Awards EMEA, the prestigious communications competition. She is currently the President of PR Agencies in Finland and member of the board in Finnish Marketing Communications Association. She is also in the board of ICCO, the world’s largest body of communication consultancies.
Sari-Liia has extensive experience in public affairs, B-to-B communications, crisis management, customer relations support and government, media, and consumer relations. Issues management with a focus on communications in the areas of trade, sustainability and labor issues, corporate social responsibility programs, and management of communications teams and companies in changes are also part of her strong know-how. Her special area of expertise lies in the sector of healthcare communications.
She is especially interested in big data, the automation of communications and the strong business impact created by communications. Her specialties are thought leadership, crisis comms, training, coaching, mentoring and panel moderating.