John Eboseyi Ehiguese is the founder and CEO of Mediacraft Associates Limited, one of Nigeria’s leading Public Relations and Integrated Brand Communications consultancy firms. The firm commenced operations in September, 2003, and is currently rated among the Top 5 PR firms in Nigeria, with an impressive clientele list that includes top multinational corporations. He holds a Masters in Business Administration (MBA) from the Lagos Business School of the Pan Atlantic University, Lagos (2004). He is also an alumnus of the IESE Business School, University of Navarra,Barcelona, Spain and the University of Central Lancashire, Preston, United Kingdom.
Before setting up Mediacraft Associates, Ehiguese had twenty years cross-function career spanning: Management Consultancy, Sales and Marketing, Advertising, Broadcasting and Public Relations. He was for two years an Account Director at C&F Porter Novelli, in charge of the MTN Nigeria business.
In that position, he had direct charge for managing PR support for the MTN network roll-out in Nigeria between September, 2001 and December, 2002. He was also for a brief period (2002) a Communications Consultant to the Johns Hopkins University Centre for Communication Programme (JHU-CCP), developing Information Education and Communication (IEC) materials and designing intervention campaigns in the areas of Democracy and Governance (D&G), HIV/AIDS and Family Planning.
Ehiguese is a member of the Nigerian Institute of Public Relations (NIPR), the Advertising Practitioners Council of Nigeria (APCON) and the Public Relations Consultants Association (PRCA), United Kingdom. He is also a Fellow of the African Public Relations Association (APRA), a member of the Board of Management (BoM) of the International Communications Consultants Organization (ICCO) and the current President of The Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of PR consultancy firms operating in the country. He has attended several professional and management courses both in Nigeria and overseas, and has authored several articles and professional papers published in major newspapers and professional journals.
He operates a personal blog: “Notes of PR Practice in Nigeria” – www.johnehiguese.blogspot.com.