Prema Sagar launched Genesis PR in 1992, when India’s PR industry was still in its infancy, before eventually selling the firm to Burson-Marsteller. She discusses the evolution of public relations in India with Arun Sudhaman, following the SABRE Awards South Asia, at which her firm took top honours for its campaign on behalf of Medela.

Subscribe via: iTunes | Feed   

View original article: https://www.holmesreport.com/latest/podcast/article/podcast-prema-sagar-on-the-evolution-of-india’s-pr-industry