The third, final and possibly most important of our three episodes recorded at the Cannes Lions International Festival of Creativity 2018.
In this show we focus on some of the campaigns for good that were being discussed at the event and our guests were:
Josie Naughton, the Co-Founder of Help Refugees, talking about their #chooselove campaign that is helping the refugee crisis in Europe
Pooran Isarsingh, an 86 year old terminally-ill patient and Praful Akali, Founder & MD of Medulla talking about their #lastwords campaign for The Indian Association of Palliative Care, that helps patients get comfortable with death
Lori Davison, VP for Brand Strategy & Communications at the SickKids Foundation, sharing an update of their #SickKidsVS campaign that aims 1.3billion Canadian dollars by 2022 to help fund a major overhaul for the Hospital for Sick Children in Toronto
Recorded in the ICCO House of PR.
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