A new global competition for PR professionals under 35 will take place in October 2021.

ICCO is committing to nurturing, encouraging, and promoting the next generation of talent in PR. Sourcing and retaining top talent is something that ICCO members battle with every day, no matter what region of the world they are based. The latest ICCO initiative to support this effort is a new competition, the Next Generation PR World Cup, offering a fresh opportunity for talented PR professionals under 35 to shine.

Participating PR associations around the world will source their teams of 2 over the next two months, and those chosen will go on to represent their country or region in the inaugural Next Generation PR World Cup in October. The final competition will take place over the course of one week, in which finalists will be tasked with creating a short video to fulfill a challenging brief.

National and Regional PR Associations confirmed to submitting teams to PR World Cup include:

• Kreakom Denmark
• MTL Finland
• SCRP France
• HUPRA Hungary
• PRCA India
• PR Hub Italy
• PRCA Russia
• PRCA Africa Network
• PRCA Middle East and North Africa
• PRCA Latin America
• PRCA Southeast Asia
• PRCA UK
• More to be confirmed

Local ‘qualifier’ competitions and processes for unearthing a team of two under 35s that will compete in the global finals will take place up to the 30th September, when the final line up of teams for the Next Generation PR World Cup will be announced.

A student competition for full-time PR students will also run in September and October.

For details of the final competition – visit the ICCO World Cup Page

To find out how about your local competition or to get in touch with your local association, contact support@iccopr.com or find them here