As the competition period for the inaugural PR World Cup finals come to a close today, October 18th, we wanted to take some time out to congratulate a few more of these talented finalists for making it to this stage. Jessica Oppenheim and her teammate, Leticia Villegas from Mexico, are one of eleven teams from around the globe to participate in the 5 day long competition. Over the last 5 days, all teams have worked to create and film a PR campaign video pitch for a brief set by Think Tank, the International SOS Foundation. As of today, an international team of judges will score each pitch. Winners will be announced on October 21st. In a meantime, join us in getting to know team Mexico!

Jessica Oppenheim

Senior Account Supervisor for P&G, Porter Novelli Mexico

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Jessica: The first campaign that I worked for in a PR Agency made me fall in love with PR, it was about bringing the first chapter of ILTM Americas (International Luxury Travel Market) to Mexico’s Riviera Maya. It was an amazing experience to host media from all over the world, having the same interests as me, while showcasing the beauties of my country.

Q: What does being creative mean to you?

Jessica: Being creative is to have the ability to see beyond a brief or requirement and, instead of doing it the traditional-lineal way, it is taking it to another level of inspiration, turning it into something unexpected, surprising, and intelligent.

Q: Favourite social media account to follow?

Jessica: @prgirlmanifesto, @herve_in_paris, @allaboutwanderlust_, @dudewithsign, @mrwonderful_, @pictoline, @ocean_obsessions_

Leticia Villegas

Senior Vice President, Porter Novelli Mexico’s 

 

Q: What’s your favourite PR campaign that you’ve been involved in or have seen?

Leticia: What I enjoy the most of my work in PR is to create connections and strategies for brands to be and show their best version and have a positive impact on their communities, with results being seen through the engaged response shown by people. A memorable instance where I was able to participate was Batman’s 80^th anniversary celebration, where the Batsignal was shone on different buildings across the world, an iconic symbol which brings good memories across generations.

Q: What does being creative mean to you?

Leticia: Being creative is to give shape to ideas in order to take risks, create the unexpected and always retain the ability to improve and adapt as needed.

Q: Favourite social media account to follow?

Leticia: @natgeo, @magnumphotos, @humansofny, @seregalandudas, @rp_latam

 

Winners of the PR World Cup will be announced across all ICCO platforms on October 21st.