ICCO welcomes two new members from Serbia and Armenia ahead of board meeting in Athens

International Communications Consultancy Organisation (ICCO) is delighted to welcome two new National Members from Serbia and Armenia. The Public Relations Society of Serbia (DSOJ) and the Armenian Public Relations Association (APRA) have joined ICCO right before the first of its bi-annual board meetings, being held in Athens on Thursday and Friday this week.

ICCO now represents PR associations in 35 countries worldwide, and the organisation anticipates this continued growth throughout the year.

Maxim Behar, President of ICCO said: “We all extend a warm welcome to our friends and colleagues from the Public Relations Society of Serbia and also the Armenian Public Relations Association. During my recent visit to both countries I found well developed markets, excellent professional skills and perfect professionals, which I am sure will be a good part of ICCO. I am absolutely sure that our new colleagues will have their important input into ICCO activities and will be active participants in all our events and forums.”

The representative on the ICCO Board of Management for Serbia will be Jelena Šarenac, Head of Corporate Communications at Henkel Serbia and Henkel Adria.

Šarenac said: “We are working intensively in Serbia on promoting the importance of communication and complexity of our profession, offering our members opportunities for networking and further professional development. By joining ICCO, we are looking forward to cooperating with colleagues from all around the world, to exchange experience and knowledge, to provide new learning opportunities for our member, but also a possibility to increase their visibility in the world’s communication community.”

Tatevik Pirumyan, Executive Director of APRA said: “APRA is the first and leading Association of PR and Communication professionals in Armenia. It was established in 2002 and has had tremendous input in the development of the field in Armenia. We are sure that joining ICCO community will greatly contribute both to the development of PR in Armenia through application of international standards and best practices, and to the expansion of professional and business networks outside Armenia”.


About ICCO
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises 36 national trade associations in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.