London, 20 June 2013 – The International Communications Consultancy Organisation (ICCO) today announces its support for the Creative For Good initiative, led by the World Economic Forum’s Global Agenda Council on the Future of Media.
The initiative aims to promote effective and inspirational social campaigning activities worldwide through the online resource launched today by the World Economic Forum in collaboration with the Ad Council and Ketchum in Cannes.
The platform brings together over 60 campaigns from around the world on social issues such as education, health and environment. This initiative was conceived and executed over two years by the World Economic Forum’s Global Agenda Council on the Future of the Media, with the objective of helping smaller NGOs and organizations create their own public service campaigns. It does so by giving such organizations access to a range of successful campaigns from different regions, along with a user-friendly “how to” guide. The initiative also shares insights on success factors and connects users to the campaign sponsors and creators.
The platform is available to the public, and campaign submissions will be accepted regularly.
“Communications and PR can and should be a force for positive change, and we are delighted to be a part of this important new initiative in support of the World Economic Forum’s mission to improve the state of the world.”
David Gallagher, ICCO President; Senior Partner and CEO EMEA of Ketchum
“We are proud to promote such an important international campaign, and I strongly encourage ICCO member associations around the world to seek inspirational campaigns in their countries, and to showcase them through Creative For Good.”
Francis Ingham, ICCO Executive Director
Learn more about Creative for Good here http://www.weforum.org/best-practices/creative-good/
About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests (www.weforum.org).
About the Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek and European Excellence Awards) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 28 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 1,700 PR firms.