ICCO has signed the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World and is calling on members to commit to its principles. The Declaration has been written by Orbicom, the Communication Chairs of UNESCO (United Nations Educational, Scientific and Cultural Organization).

The Declaration is a commitment to:

• Acknowledge the responsibility of professionals to promote reliable communication of information.
• Share technology and ideas internationally to contribute to a continuous improvement in responsible communications.
• Actively join global efforts to transition to a sustainable future.
• Contribute to the proliferation of reliable, honest, factual communications and to prevent unreliable information spread.

“ICCO is proud to support this important UNESCO declaration on behalf of our members around the world. Accurate, fact-based communication is the foundation of effective public relations and we have a responsibility to uphold this. ICCO is committed to working with global institutions like ORBICOM to achieve progress.” Nitin Mantri, ICCO President

“The messages of brands, governments and individuals have an enormous power, and communication professionals around the world must ensure this is used to foster scientific understanding and has a positive impact on society.” Francis Ingham, ICCO Chief Executive.

“We are extremely pleased by ICCO’s endorsement of the Declaration. ICCO’s strong commitment in this important mobilization and call to action for a healthier, viable and better world shows ICCO as an important partner promoting accurate fact-based communication in this major crisis’’ said Oumar Kane, Secretary General – ORBICOM.

In addition to supporting the UNSECO initiative, ICCO is engaged in tackling communication challenges across society through work with the Council of Europe and focused ICCO project groups, more here.