Last week, it was announced that Modion Communication’s Onyeka Iyoha and Hameed Olanrewaju won the PR World Cup regionals in Africa and are set to compete globally against 10 other teams from October 13^th to October 18^th, in the ICCO’s Next Generation PR World Cup. Now it’s time to get to know our finalists!

Onyeka Iyoha

Research Executive/Data Analyst at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

For me PR is essentially a storytelling and image-shaping tool and the best campaign I have had the opportunity to be a part of is the disruptive #Gokada2.0 campaign by Modion Communications. Our team successfully reshaped the image of the Gokada brand and re-instated public goodwill. The campaign also elevated and repositioned the brand as safe for commute, tech led and customer first. #Godaka2.0 was not only impactful but clenched a Diamond Sabre Award as best Crisis Comms Campaign in 2020.

 

What does being creative mean to you?

Being creative means executing a concept that has never been done or developing a campaign in a different approach from the norm.

Favourite social media account to follow?

Food Network on Instagram

 

Hameed Olanrewaju

Head of Innovation & Insights at Modion Communications

 

What’s your favourite PR campaign that you’ve been involved in or have seen?

I love the very talked about See Finish teaser campaign for Leadway Assurance, but my all-time favourite campaign is #DeterminedDele also by Modion Communications. The determination of Dele Fathia a schoolgirl who was pictured doing her homework at night with the illumination from an ATM facility exemplifies the Nigerian can do spirit and is worthy of reward. It is pure genius by Modion Communications to have conceptualised an award-winning PR strategy for Lumos Nigeria to improve Dele’s living conditions by installing a free solar power system in her home in less than 48 hours. The campaign is very touching, highly relatable and depicts the power of using one person’s story to illuminate a broader social issue.

What does being creative mean to you?

Creativity for me is an idea or concept that improves the way we live our lives. One of the core reasons I find #DeterminedDele campaign creative and alluring.

Favourite social media account to follow?

Mercedes-Benz on Instagram

 

The outcome of the finals will be announced on October 21st.

To read more about the competition, click here.