ICCO Awards Winners Masterclasses

The ICCO Awards Winners Masterclasses provide PR and communications professionals with insight into some of the most impactful public relations and communications campaigns from leading agencies around the world.

A total of 5 free Masterclasses are scheduled this year, running in March, May, June, September and November.

Each webinar features a detailed presentation on the full timeline of a specific campaign (from the moment a brief is set to how a campaign’s impact is measured following execution) and a live Q&A.

Session 3: Biden for President

By Methods+Mastery

The third instalment of the ICCO Awards Winners Masterclass is instructed by 2021’s Strategy and Evaluation ICCO Global Award winners, Methods+Mastery, on their campaign, “Biden for President”.

This webinar will help you learn how the agency used a high-level, data-based methodology to find middle ground between useful trends and the Biden camp’s core areas of interest to formulate a comprehensive strategy to meeting their client’s needs.

The session includes a 40 minute in-depth presentation on Methods+Mastery’s Biden for President campaign and a 25 minute Q&A session. (Time stamps available on YouTube).

Access this webinar here.

Session 2: Takhzyro launch

By Pragma Komunikacije

(Internal product launch campaign for Takhzyro medicine) 

Pragma komunikacije won the 2021 ICCO Global award in the Employee Communications category for their exceptional work with their client, Takeda.

This masterclass is instructed by Senior Consultant, Corrina Filipović.

Pragma komunikacije’s client, Takeda, successfully developed Takhzyro medicine; the cure for a rare disease – Hereditary angioedema (HAE). Their goal was to communicate the successful development of this cure among the company’s regional HAE team in Croatia, Slovenia and Bosnia.

Access this webinar here.

Session 1: Mount Recyclmore

By Fanclub PR

Mount Recyclmore won three 2021 ICCO Global Awards, including the Event, Launch or Stunt and Technology awards, as well as the Grand Prix for campaign of the year.

Fanclub PR: “As the G7 Summit dawned in Cornwall, a giant recreation of Mount Rushmore, dubbed Mount Recyclmore, was unleashed. Made from 12 tonnes of discarded consumer technology, the aim was to raise awareness of the growing problem of e-waste and put re-commerce expert, musicMagpie, at the heart of the conversation.”

This masterclass is instructed by Fanclub PR Director, Paul Lucas.

Access this webinar here.