ICCO Awards Masterclasses
The ICCO Awards Masterclasses provide PR and communications professionals with insight into some of the most impactful public relations and communications campaigns from leading agencies around the world.
A total of 6 free Masterclasses are scheduled this year, running in March, May, June, July, September and November.
Each webinar features a detailed presentation on the full timeline of a specific campaign (from the moment a brief is set to how a campaign’s impact is measured following execution) and a live Q&A.
Session 1: Mount Recyclmore
with Fanclub PR
Mount Recyclmore won three 2021 ICCO Global Awards, including the Event, Launch or Stunt and Technology awards, as well as the Grand Prix for campaign of the year.
This masterclass is instructed by Fanclub PR Director, Paul Lucas.
Fanclub PR: “As the G7 Summit dawned in Cornwall, a giant recreation of Mount Rushmore, dubbed Mount Recyclmore, was unleashed. Made from 12 tonnes of discarded consumer technology, the aim was to raise awareness of the growing problem of e-waste and put re-commerce expert, musicMagpie, at the heart of the conversation.”
Session 2: Takhzyro launch
with Pragma Komunikacije
(Internal product launch campaign for Takhzyro medicine)
Pragma komunikacije won the 2021 ICCO Global award in the Employee Communications category for their exceptional work with their client, Takeda.
This masterclass is instructed by Senior Consultant, Corrina Filipović.
Pragma komunikacije’s client, Takeda, successfully developed Takhzyro medicine; the cure for a rare disease – Hereditary angioedema (HAE). Their goal was to communicate the successful development of this cure among the company’s regional HAE team in Croatia, Slovenia and Bosnia.
Session 3: Biden for President
with Methods + Mastery
The third instalment of the ICCO Awards Masterclass is instructed by last year’s Strategy and Evaluation ICCO Global Award winners, Methods + Mastery, on their campaign, “Biden for President”.
Using a high-level, data-based methodology to find middle ground between useful trends and the Biden camp’s core areas of interest, Methods + Mastery formulated a comprehensive approach to meeting their client’s needs. The agency’s approach successfully inspired community influencers and celebrity A-listers to become an integral component of the campaign’s execution.
This masterclass is scheduled for June 15th, 2022. Click here to learn more and to register.