Creative Culture: Podcast – Insights into Poland

 

Every quarter, Creative Culture organises breakfast roundtables with senior leaders in the marketing, communications and cross-cultural industries. Each event tends to focus on a specific country. This time it was on Poland. The roundtable event, included insights on cultural behaviours, communication trends and business practice in various vibrant Polish market.

PD invited Andrzej Krężel (AK), Head of Economics at the Embassy of the Polish Republic in London, to briefly introduce the political, economic, and social situation in Poland. He opened with questions that framed the topics of discussion for the rest of the roundtable: how can we market in Poland? What appeals to Poles, and how much do generational differences matter?

PD then invited Karolina Króliczek (KK), the Founder of London-based London to Warsaw/UK to Poland public relations agency PR Insight, and Matylda Setlak (MS), Managing Director of All4Comms, a fullservice Polish comms agency, to share some of their knowledge about the Polish communications industry, particularly with regards to what they see as trending for Poles both living at home and abroad. Read more 

To learn more about Generation Gap in Poland, click here